A lecture presented at the Everyday Wellbeing Design Challenge at Massey University's School of Design. This covers the simple social marketing framework - 5 Ways to Wellbeing - and expands students' understanding about the relationship between Design research and Scientific research.

1. Designing For
Wellbeing @lifehackHQ

2. @lifehackHQ
Welcome Back!

3. @lifehackHQ

4. We’ll take the opportunity today to reintroduce the 5 Ways to Wellbeing.
This is a lens we can use to keep your projects on track. They are science-based actions people can
take to improve their everyday wellbeing.
It’s important that we ensure projects are active in their nature, not passive. We’re asking you to
mobilise everyday wellbeing knowledge, not just tell people that they can do these things to be well.
We’re applying user-centered design processes because that’s what’s missing in these big social
marketing campaigns - your projects are about finding the hooks which help people adopt these kinds
of actions in their everyday lives.
Here’s a couple of videos to give you a refresher.
@lifehackHQ

5. @lifehackHQbit.ly/1i9vgtm

6. @lifehackHQ
https://youtu.be/PDmAfut2Spo

7. @lifehackHQ
The Wellbeing Lens

8. @lifehackHQ
Wellbeing Design
Meet
people +
build trust
Find out
new things
about
friends
Volunteer
timeReflection
supported
by team
leader

9. One of the ways we’ve found to help us design for everyday wellbeing, is to take our ideas at any stage,
and run them through a filter, so we can ask ourselves - “is my project on track to deliver the kinds of
outcomes we set out to?”
We’ve developed a simple workshop which your tutors will run you through. You can look at your
projects through the “5 Ways” lens, and make explicit where your focus is, where it could be, and how
you might tweak and change things as you head into the prototyping phase.
For example you can see we have 2 post it notes in ‘Connect’, and nothing in ‘Be Active’ - this could be
an opportunity to tweak our project and improve the everyday wellbeing outcomes simply. Likewise to
avoid project bloat, you could double down on the Connection part, finding ways to help people make
more meaningful connections.
Think of these arms of the spidergram as spectrum - not all actions people take will be equal on the
spectrum - for example going for a light 5 minute walk versus an intense 20 minute run, or one 5
minute walk versus every day.
@lifehackHQ

10. lifehackhq.co
Wellbeing Design
Design research - insights & empathy
Needs, Emotions, User Jobs, Behaviours
+
Scientific Research - empirical proof
Measurement, Hypothesis, Replicable

11. lifehackhq.co
User-centered Design

12. We’re asking you to step up as Designers. We’re asking you to blend Design research, with Scientific
research.
Let’s call them “Small r” and “Big R”.
When you’re designing for wellbeing, you’re leveraging psychology science, as well as a range of other
scientific research. That’s why we offered 5 Ways to Wellbeing - as it’s accessible evidence-based
scientific research.
However too often the health sector doesn’t do (good) Design research - they develop interventions for
populations and regions, not individual people. That’s where the Design research comes in. We want
you to develop your project for one person, which may then be applicable to many.
We’re asking you to pick someone out of the crowd, and design for them.
@lifehackHQ

13. What follows is a case study of YOMO - one of the projects that came out of Lifehack Labs last year.
They began with the science around Positive Psychology and Mindfulness, and started looking for
opportunities to bring it into people’s lives who needed it.
@lifehackHQ

14. YOMO - Case Study - Wellbeing Project from Lifehack

15. Mobilising the 5 Ways
knowledge
Focused on Take Notice
Leveraging recent
Mindfulness Science

16. Exploring pain points for stressed people
Exploring ways to help people take notice
Created a series of 60-90 second podcasts

17. Immersive Experiences
Exploring ways to help
people take notice
Pop-up Interventions
at Events

18. What if we could
measure the
real time impact
of Mindfulness?
We could help mindfulness
teachers and online programs to
improve their impact

19. For more information, see:
beyomo.com or lifehackhq.co/prototyping-mindset-in-
practice-yomo/

20. YOMO went on an interesting path of exploring different ways they could bring mindfulness science to
life, technology’s role in this, real user feedback on prototypes, and different levels of impact they
could have.
I encourage you to use the next weeks of prototyping to investigate and explore what evidence you’re
building your project on, and what user insights will help drive it’s usefulness and adoption.
As always, you can reach out in class, or on @samrye_enspiral if you have questions.
@lifehackHQ

21. lifehackhq.co
Questions?
I’ll be around over the coming weeks,
but please do reach out if you have
questions!
@samrye_enspiral

22. lifehackhq.co
Teaser...
The Foundry
A place for your projects to continue through
summer, meet mentors, prototype these ideas
into real life projects…
lifehackhq.co/the-foundry/