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Swot analysis italy
1.
IIS Barsanti Massa
- Italy
2.
Strenghts = proximity
to the port of Marina di Carrara (only 8 km from Massa)
3.
Proximity to Pisa
airport (45 km from Massa) Good motorway connection
4.
Nice geographical position
between the sea and the mountains; mild climate that enables the growing of a wide range of fruit and vegetables
5.
Weaknesses: inadequate bus
connection to/from the surrounding villages
6.
Unemployment rate is
around 16% (in the rest of Tuscany it’s about 8%)
7.
Due to the
latest economical crisis many small/medium enterprises went bankrupt, closed or dismissed workers
8.
Opportunities There is a
huge industrial area that could be renovated and made productive again
9.
Many tourism facilities
(hotels, B & B, beach properties, pubs) but the «season» is too short (july and august)
10.
Art tourism is
not properly exploited
11.
Mountain tourism with
high potential but scarcely developed
12.
Huge high-quality marble
basins
13.
Threats: the natural
environment is destroyed
14.
(Many years ago
there was a mountain here)
15.
The natural environment
is destroyed inside as well (the structure of the mountains is weakened; water springs are polluted)
16.
The coast needs
to be protected from the powerful sea storms
17.
The territory is
to be secured and safeguarded Landslide in the village of Casette
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