Friendly Technologies - TR-069, IoT Management, Smart Home Service Delivery

Company and Line of Products Overview
January 2016 / Confidential
Start
The IoT & Device Management Company
Smart Home
Open Platform
Internet of Things/M2M
Management
Device Management
for Fixed & Mobile

Friendly Technologies Mission
www.friendly-tech.com
2
Friendly Technologies is a leading provider of carrier-class device management
software for IoT/M2M, Smart Home and Triple Play services. Our best-of-breed
approach enables service providers to avoid device dependency and manage
multiple types of devices on a single platform.
Friendly’s platform enables customers to automatically connect and provision
new devices, monitor QoE, configure and update firmware remotely, and
streamline their support services, while its server and cloud-based solutions
offer analytical insights to service providers.

Partial List of Our Customers
wwww.friendly-tech.com
3

Friendly Technologies at a Glance
4
Software solution developer, serving Carrier and xSP market since 1997
The most installed Unified Device Management solution in the world
Focused on Device Management since 2006
Strong global network of local channels, distributors and system
integrators acting as local partners
Member of Broadband Forum and Open Mobile Alliance
Offices in Israel, USA, Colombia and Ukraine

Friendly Technologies at a Glance
Friendly Technologies is a winner of
Frost & Sullivan’s 2015 Best Practices Award
for the Best Customer Value in
Unified Device & Smart Home Management

Friendly Technologies Line of Products
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 Device Management
TR-069, OMA-DM & SNMP device
management to streamline the support of Data,
VoIP and IPTV services.
 Smart Home Management
Open platform for full Smart Home
management.The solution includes
management server and white label Smart
Home mobile app for increased ARPU.
 Internet ofThings
Friendly's Internet ofThings/M2M product line
is a white-label device management platform
for Utilities, Health Care, Industrial M2M,
Transportation & Smart City verticals. Friendly
offers both management server and embedded
clients.
 4G LTE & WiMAX Device Management
TR-069 and OMA-DM device management to
accelerate the deployment and support of
fixed and mobile devices for the LTE world.
 QoE Monitoring
Advanced QoE monitoring and analysis of
Data,VoIP & IPTV services from the
subscriber’s end.
 OMA-DM Mobile Device Management
OMA-DM based mobile device management
targeted to xSPs and enterprise for managing
and supporting mobile devices including
BYOD.The solution includes also an OMA-DM
client for the BYOD market.

Friendly Technologies Architecture
7

Friendly Smart Home
Open Platform

System Architecture
9

Friendly Smart Home – Best-of-Breed
Approach
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Call Center
Admin Console
Rules &
Automation
Northbound
Interface
Big Data
Analytics
Video
Management
User
Management
Security
Management
Power
Management
Alarms
& Notifications
Smart Home Portal
Vendor A
Device Layer
TR-069
Device Layer
Vendor C
Device Layer
Vendor B
Device Layer

Mobile Application & Web UI
11

Mobile Application
12

Mobile Application
13

Friendly Internet of Things
Line of Products

Friendly Internet of Things Line of Products
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Friendly's Internet ofThings M2M/MDM product line, includes embedded and application-based
clients and management server.The solution enables remote inventory management, firmware
upgrade, remote setting configuration, QoE monitoring and alerts, support automation, service
management and more.
Friendly’s IoT Solution is designed for:
 Device manufacturers who want to offer embedded clients, for their devices based on
industry standard protocols
 IoT and Mobile service providers who are interested in remote management of devices,
from sophisticated smartphones to basic metering devices
Solution Components:
• IoT/M2M Embedded Clients
• IoT/M2M Management Server

16

IoT Device Management Server
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IoT Management Server Main Features
 Multi protocols management Engine - support of standard protocols such as: TR-69,
OMA-DM, LWM2M, MQTT, and non propriety protocols upon request.
 Remote Inventory management - manage multiple types of devices on one server and
their location
 Firmware upgrade - remote firmware upgrades.
 Group settings update - remote update campaign to targeted groups
 Remote diagnostics and repair - including a set of tools for the remote technician
 Connectivity monitoring & statistics - including detailed reporting
 QoS monitoring and threshold alerts
 BI & big data analysis
 API to external vertical application - integrated with existing vertical application or to
enable self development

Friendly IoT/M2M Vertical Applications
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FriendlyTechnologies has partnered with the leading technological
companies to provide a wide range of solutions for connecting and
managing of Internet ofThings/ M2M devices.

Friendly IoT/M2M Vertical Applications
www.yourwebsitename.com
19
Vehicle Tracking -Track & Trace
Ready Mix Concrete
People Safety
High Value Consignment Tracking
Connected Driver
Remote Patient Monitoring
Clean Room Monitoring
Remote Surveillance
Access Control
Energy Management solution
Smart Metering
Smart Grid
Farm To Fork - Condition Monitoring
& tracking of perishable goods
Beer Monitoring
Smart Vending
Shelf Monitor
Digital Farming
Smart Bin
Smart Streetlights
Smart Parking
Emergency Response Systems
Connected Car
Electric Vehicle Diagnostics
Remote Asset Management
RFID based Asset Tracking
Smart Screw Tightening
Usage Based Insurance
Fleet Management
& Asset Tracking
Agriculture
SecurityHealthcare
BFSI
Retail
Manufacturing
Energy & Utilities
Smart City

Friendly Embedded Clients
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LWM2M
Client
OMA-DM
Application
OMA-DM
Client
Designed for devices based
on the Android/Linux OS
(MDM client)
Designed for devices with
more resources and
additional requirements
Designed for the Internet
of Things market to
manage devices with
limited CPU and memory
and meet demands for
energy savings

Friendly LWM2M Embedded Client
21
The LWM2M Embedded Client is ideal for manufacturers of constrained devices with
limited power, memory and connectivity capacity, including sensors, dongles and smart
metering devices. With a flexible data model that is open to the whole M2M industry, the
OMA LWM2M client provides an ideal solution for the IoT/M2M market.The client
footprint is less than 100K.

Friendly LWM2M Embedded Client
22
Main Features
 Minimum requirements for power, RAM and connectivity bandwidth
 Based on efficient, secure IETF standards (CoAP and DTLS with UDP and SMS bindings)
 Interfaces:
• Bootstrapping – Pre-provisioned or client/server initiated
• Registration – Registers the client and its objects
• Management & service enablement – Server access to object or resource
• Information reporting – Notifications with new resource values
 Object model
• Object defines resources; each can have instances
• Straightforward definition of new objects
• Registration of object IDs with the OMA Naming Authority (OMNA)

23
The OMA-DM embedded client is designed for device manufacturers and mobile carriers, and
allows the deployment of embedded clients for device management and support—
specifically for devices that run over a Linux/Android OS, such as dongles, gateways, 4G
routers, healthcare and security devices, and cars.
Friendly OMA-DM Embedded Client

24
Main Features
 Registration and provisioning
 Full data model management
 FUMO – Update Android ROM image over-the-air
 APN (Access Point) configuration (objects for SMS, MMS, and Internet access)
 Diagnostics & monitoring
 Restart device
 Additional functionalities available upon request

25
The OMA-DM client can run as an embedded client or Android application. The most suitable
usage scenario for the OMA-DM clients is BYOD (Bring Your Own Device) or pre-installed client.
End users or mobile device management administrators within an organization are responsible
for device enrollment deployed from Google Play or at local organization Application
Repository. Android platform certificate or inclusion into Android ROM are not required.
Friendly OMA-DM Client (Android Application)

26
Main Features
 Registration and provisioning (OMA-CP)
 Full data model management
 APN object configuration
 WiFiAccess Point configuration
 LAWMO – Factory Reset andWipe
 FUMO – Update firmware over-the-air
 SCOMO – Application management
 Diagnostics & monitoring
 OS info object:
• Base band version
• Build date
• Build number
• Kernel version
• Model number
• OS name
• OS version
 Device capabilities management
• Turn Bluetooth on/off
• Turn Camera on/off
• Turn Microphone on/off
• TurnWiFi on/off
 Connection request initiation viaWAP push
 OMA-DM server setup form to configure connection
parameters
 Device status object:
• Storage Information
• Battery level
• Battrery status
• IMEI
• IP address
• Mobile network type
• Network
• Phone number
• Roaming state
• Service state
• Signal strength
• Uptime
• WiFi MAC address

Friendly IoT/M2M Management Server
27
One server to manage all
types of IoT Clients:
 TR-069
 OMA-DM
 LWM2M
 MQTT (Roadmap)
 Additional protocols
which will become
standard
.

Traditional OMA-DM vs. Lightweight M2M
28
 Traditional DM is widely used in
Mobile Devices
• Used by Operators and Enterprises for
managing mobile devices
• Some M2M use today with Cellular
devices
• OMA DM the only standard, however
fragmented by handset vendors
mechanisms
 Lightweight DM provides the ideal IoT
solution
• OMA Lightweight M2M (LWM2M) standard
suitable for the whole IoT market
• Applicable to both Cellular,WiFi andWSN devices
(Just needs IP)
• Much larger accessible market, often 500x more
devices
• ExtensibleObject Model and registry open to the
whole industry
• Enables both Management and Application data
with the same solution

Comparison Table – OMA-DM vs. LWM2M
29
OMA DM OMA LWM2M
Transport HTTP,WSP, and OBEX bindings COAP over UDP and SMS bindings
Communication
Model
More complex with OMA DM
protocol packages (package 0-4)
Registration followed by simple COAP
GET, PUT, POST, DELETE
Data Model DM tree with often very complex
Management Objects. Server needs to
know management tree structure of
each device before it can manage.
Flat, simple objects with uniform URI
across devices
Message Overhead HTTP + XML Messages (100s of bytes) CoAP + binary encodedTLV or JSON
(10s of bytes)
Application Data No (Targeted for Management Data) Yes
Device Applicability Mobile phones, tablets and M2M
gateways
Constrained local wireless or M2M
Cellular based devices

Friendly Technologies
Device Management Modules

31

Friendly Zero-Touch Provisioning
32

Unified Device Management Life Cycle
33

Friendly Unified Device Management
34
 ACS Management Console
 Provisioning Portal
 Customer Support Center
 BI Report Generator
 QoE Monitoring
 FEMS (Friendly Device Management System)
 SSP (Self Support Portal)
Modules

35
 Unified device management solution – manage all types of device on one platform.
 Enables quick and efficient deployment of Data, VoIP and IPTV services:
• Shortens time to market and introduction of newVAS
• Enables the rapid increase in a market share
 Reduces operational costs:
• Reduces the number of calls to support center
• Reduces the average support call time call duration
• Eliminates truck roll
 Improves customer experience and reduces churn
 Helps avoid the dependency on device manufacturer
• Freedom to deploy any type of devices according to your needs, no need for special integration and
support training.
Benefits

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 Unified Device Management
 Built on industry standards –TR-069,
SNMP, OMA-DM
 Zero-touch self-installation
• Automatic provisioning of new services
 Remote diagnostics and automatic
problem resolution
 Speed test diagnostics of the devices
without user intervention
Features
 Remote firmware management
 Support of the fullTR-069
specifications
 Freedom to create any new business
process flow by yourself
 Event triggering, including ”what-if”
scenarios
 Smart LayerTechnology - Device &
Network Agnostic
• No need for manual work when
integrating new types of devices

37
 QoE monitoring and proactive
response
 Inventory Management
 Smart campaign management
• Grouping,Tasks, Scheduler, Reports
 Complete API to external
applications
 Supports hundreds of thousands of
devices on a single server, and
millions of devices with a clustered
solution.
Features
 Architecture
• High-availability architecture
• Cross-Network solution
• SAAS / Cloud
 Self-healing & auto fix
 Preventive support calls features
 Self customization capabilities and
script editor

Friendly Call Center Portal – Main Dashboard
38

Friendly Call Center Portal – LTE/WiMAX
39

Friendly Call Center Portal – Network Map
40

Friendly BI Report Generator
41
Downstream Max Rate

42
HW & SW by Device Model

43
New registered subscribers per month

QoE Monitoring for IPTV
44
Control Measures
IGMP Latency, RTSP Latency,
Channel, Zap Time
Create PR Plan
Research
Strategy Plan
QoE Customer
QoS Networks
MPEG-TS
RTP
UDP
IP
Ethernet
Content
Visual
Physical
Content Measures
Picture Quality, Blocking, Blurring,
Visual Noise, Audio Drop-outs
Media Transport Measures
PCR Jitter, Pixelization,
Sync Loss, Continuity Errors
IT Network Measures
Packet Loss, Jitter, Delay

QoE Monitoring Samples & Graphs
45
Alarm Summary
Export to Excel
Top N Report
KPI Weekly Review

ThankYou forYourTime!
Start
The IoT & Device Management Company
Smart Home
Open Platform
Internet of Things/M2M
Management
Device Management
for Fixed & Mobile

Friendly Technologies - TR-069, IoT Management, Smart Home Service Delivery

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