Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.
[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb
1. A Market Definition Report
Real-Time Marketing:
The Agility to Leverage ‘Now’
December 17, 2013
By Rebecca Lieb
with Jessica Groopman and Charlene Li
Including input from 18 ecosystem contributors