Lieb Presentation Prsa

•Als PPT, PDF herunterladen•

0 gefällt mir•633 views

Rebecca Lieb

Technologie Reisen Business

once upon a time… advertising was an exchange of content for time spent and exposure to advertiser messages

The Story of Menstruation (brought to you by Disney - and Kotex)

[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Content can help your audience to research & learn

http://www.youtube.com/watch?v=gBWPf1BWtkw

http://www.youtube.com/watch?v=WcWNzN5wsss

Nike ID Interactive Billboard, Times Square

Over half a million Google results…and counting.

[object Object],[email_address] http://econsultancy.com

Weitere ähnliche Inhalte

Ähnlich wie Lieb Presentation Prsa

$Selling Your Book In Today\'s Market$ $Selling Your Book In Today\'s Market$

Selling Your Book In Today\'s Market

AlphaGraphics Universty

Lesson three

rbeavis1

ENG484 by Ajarn Jomkaew

Jomkaew Visetcholahan

Advertising: Delivering a Message

University of Calgary, School of Creative and Performing Arts

You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like? As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them. Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay? Let's find out ...

8 Ways a Digital Media Platform is More Powerful than “Marketing”

New Rainmaker

Media Brand Marketing is a special approach to content marketing that intentionally builds a media like brand. This is not a separate brand from your existing company brand. It is an extension of that brand, one that builds trust and credibility for your company. Many content marketing practices emulate this approach but the real benefits of building a media brand come when you follow the best practices in the media industry and build a true, media brand for your business. Learn the differences between being media-like and creating a true, media brand.

Media Brand Marketing: Building a Twin Cycle Marketing System - Bruce May, Ax...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Advertising Essay Introduction

Cheap Paper Writing Services

Advertising Essay Introduction

Buy Essays Online For College Newark

The 2015 State of Content Marketing

Shane Snow

State of content marketing 2015

Xuân Lan Nguyễn

Intro to Adv - Week 1

Steve Lam - UCSI University - Steve's Slides (Mass Comm.)

History of Marketing part 4 of 7

Lori Fisher

Cm417 intro part 2, updated for Spring 2013

edward boches

Consumedia

Emma-Lee Goulding

Consumedia

Emma-Lee Goulding

Mad men ad agency

NHL Hogeschool Leeuwarden

Extra credit

arosin

Economist talk v2

Rick Webb

ENGLISH 10 Composing text with multimodal elements.pptx

hirotoshinohara2020

Production evaluation media rough one

trc-2008

Ähnlich wie Lieb Presentation Prsa (20)

$Selling Your Book In Today\'s Market$ $Selling Your Book In Today\'s Market$

Selling Your Book In Today\'s Market

Lesson three

ENG484 by Ajarn Jomkaew

Advertising: Delivering a Message

8 Ways a Digital Media Platform is More Powerful than “Marketing”

Media Brand Marketing: Building a Twin Cycle Marketing System - Bruce May, Ax...

Advertising Essay Introduction

The 2015 State of Content Marketing

State of content marketing 2015

Intro to Adv - Week 1

History of Marketing part 4 of 7

Cm417 intro part 2, updated for Spring 2013

Consumedia

Mad men ad agency

Extra credit

Economist talk v2

ENGLISH 10 Composing text with multimodal elements.pptx

Production evaluation media rough one

Mehr von Rebecca Lieb

Global Content Strategy: This Is Going to Be Big!

Rebecca Lieb

Contextual Campaigns: Content, Context & Consumer Connections in a Post-Scree...

Rebecca Lieb

For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you. This presentation reveals why leading organizations are adopting a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. A content methodology exists when an organization establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing, and embraces a culture of constantly learning and iterating through each round of publishing. Webinar presented on May 11, 2016 with Contently and the American Marketing Assn. (AMA)

Content Methodology: A New Model for Content Marketing

Rebecca Lieb

Content Strategy Workshop for Contently Finance Summit

Rebecca Lieb

In this report, marketing expert Rebecca Lieb explores why marketers need to focus on customer-centric marketing strategies that rely more on providing valuable content and less on media buys. By synthesizing current research, industry trends, and the thoughts of 17 marketing influencers, the report gives you an informed perspective on how online marketing is changing—and what you should do to keep your audience engaged.

The Eclipse of Online Ads

Rebecca Lieb

From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...

Rebecca Lieb

Content, Connectivity & Convergence: Sorting Out Complexity

Rebecca Lieb

Content Marketing Performance: A Framework to Measure Real Business Impact

Rebecca Lieb

Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015. What is “connected content?” We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise. From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels. Takeaways: Insight into recent research on connected content How technology enables connected content across the organization How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise

How Connected Content Will Change Your (Marketing) World

Rebecca Lieb

Despite a surge in adoption of content marketing and of organizational content strategy, measuring the impact of content on the business is complex and fraught with strategic, organizational and tool challenges. Because the content and analytics markets are still fairly nascent, there are few to no standards that adequately capture the impact of content on the business, whether from a reputation, revenue, operational or brand perspective. Content strategists and digital marketers struggle to select the right metrics and frequently opt for measuring volume rather than impact when impact metrics are too complex to measure, or the required data or tools are not available. This report lays out a framework for measuring the impact of content across the business, and includes a set of case studies and recommended metrics to enable content strategists to approach measurement at the outset, rather than at the conclusion, of their content development initiatives.

Report content marketing performanceContent Marketing Performance: A Framewor...

Rebecca Lieb

Connected Experiences: From Websites to Wearables to Whatever

Rebecca Lieb

Companies that evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization are more successful not only across their marketing initiatives but also with other internal and external success benchmarks, such as sales, employee advocacy, customer service, audience engagement, thought leadership, and hiring. When content becomes an ingrained element of an enterprise’s culture, the culture functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Based on my research report, co-authored with Jessica Groopman for Altimeter Group. Table of Contents Definition of a Culture of Content Why the Culture of Content Is Emergent Now The Anatomy of a Culture of Content: Inspiration, People, Processes, and Content

Culture of Content Webinar

Rebecca Lieb

Global Content Marketing

Rebecca Lieb

Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start. In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape. Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group Download our Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.

Content Marketing Software RFP: A Framework to Determine Marketer Needs & Sol...

Rebecca Lieb

Content Marketing Software Landscape: Marketer Needs & Vendor Solutions

Rebecca Lieb

Real-Time Marketing: The Ability to Leverage Now - Webinar

Rebecca Lieb

Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.

[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb

Rebecca Lieb

Optimizing the Customer Experience with Real-Time Marketing

Rebecca Lieb

Organizing for Content: Models to Incorporate Content Strategy and Content Ma...

Rebecca Lieb

Vertical Social Networks

Rebecca Lieb

Mehr von Rebecca Lieb (20)

Global Content Strategy: This Is Going to Be Big!

Contextual Campaigns: Content, Context & Consumer Connections in a Post-Scree...

Content Methodology: A New Model for Content Marketing

Content Strategy Workshop for Contently Finance Summit

The Eclipse of Online Ads

From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...

Content, Connectivity & Convergence: Sorting Out Complexity

Content Marketing Performance: A Framework to Measure Real Business Impact

How Connected Content Will Change Your (Marketing) World

Report content marketing performanceContent Marketing Performance: A Framewor...

Connected Experiences: From Websites to Wearables to Whatever

Culture of Content Webinar

Global Content Marketing

Content Marketing Software RFP: A Framework to Determine Marketer Needs & Sol...

Content Marketing Software Landscape: Marketer Needs & Vendor Solutions

Real-Time Marketing: The Ability to Leverage Now - Webinar

[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb

Optimizing the Customer Experience with Real-Time Marketing

Organizing for Content: Models to Incorporate Content Strategy and Content Ma...

Vertical Social Networks

Kürzlich hochgeladen

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

Retrieval augmented generation (RAG) is the most popular style of large language model application to emerge from 2023. The most basic style of RAG works by vectorizing your data and injecting it into a vector database like Milvus for retrieval to augment the text output generated by an LLM. This is just the beginning. One of the ways that we can extend RAG, and extend AI, is through multilingual use cases. Typical RAG is done in English using embedding models that are trained in English. In this talk, we’ll explore how RAG could work in languages other than English. We’ll explore French, Chinese, and Polish.

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Zilliz

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

JohnPollard-hybrid-app-RailsConf2024.pptx

JohnPollard37

Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Orbitshub

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

Discover the innovative features and strategic vision that keep WSO2 an industry leader. Explore the exciting 2024 roadmap of WSO2 API management, showcasing innovations, unified APIM/APK control plane, natural language API interaction, and cloud native agility. Discover how open source solutions, microservices architecture, and cloud native technologies unlock seamless API management in today's dynamic landscapes. Leave with a clear blueprint to revolutionize your API journey and achieve industry success!

WSO2's API Vision: Unifying Control, Empowering Developers

WSO2

Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

apidays

💥 You’re lucky! We’ve found two different (lead) developers that are willing to share their valuable lessons learned about using UiPath Document Understanding! Based on recent implementations in appealing use cases at Partou and SPIE. Don’t expect fancy videos or slide decks, but real and practical experiences that will help you with your own implementations. 📕 Topics that will be addressed: • Training the ML-model by humans: do or don't? • Rule-based versus AI extractors • Tips for finding use cases • How to start 👨‍🏫👨‍💻 Speakers: o Dion Morskieft, RPA Product Owner @Partou o Jack Klein-Schiphorst, Automation Developer @Tacstone Technology

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

UiPathCommunity

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Rustici Software

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

Whatsapp Number Escorts Call girls 8617370543 Available 24x7 Mcleodganj Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. Mcleodganj Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our Mcleodganj Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Deepika Singh

[BuildWithAI] Introduction to Gemini.pdf

Sandro Moreira

In this keynote, Asanka Abeysinghe, CTO,WSO2 will explore the shift towards platformless technology ecosystems and their importance in driving digital adaptability and innovation. We will discuss strategies for leveraging decentralized architectures and integrating diverse technologies, with a focus on building resilient, flexible, and future-ready IT infrastructures. We will also highlight WSO2's roadmap, emphasizing our commitment to supporting this transformative journey with our evolving product suite.

Platformless Horizons for Digital Adaptability

WSO2

The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The value of a flexible API Management solution for O...

apidays

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

MadyBayot

Introduction to use of FHIR Documents in ABDM

Kumar Satyam

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

Kürzlich hochgeladen (20)

Artificial Intelligence Chap.5 : Uncertainty

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Strategies for Landing an Oracle DBA Job as a Fresher

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

JohnPollard-hybrid-app-RailsConf2024.pptx

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

WSO2's API Vision: Unifying Control, Empowering Developers

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

Corporate and higher education May webinar.pptx

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model

[BuildWithAI] Introduction to Gemini.pdf

Platformless Horizons for Digital Adaptability

Apidays New York 2024 - The value of a flexible API Management solution for O...

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

Introduction to use of FHIR Documents in ABDM

Why Teams call analytics are critical to your entire business