Online Academic Library Services For Online Users

Online Library Services for Online Users Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author of LibrarianInBlack.net

Ahh, the good old days ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Those days are gone. Sorry. Now you know how public libraries have felt for the last century.

brick and mortar library users digital library users POWER USERS Library Users Today

brick and mortar library users digital library users POWER USERS Library Users Tomorrow Angry Robot courtesy of www.bohdate.com/angryrobot

Digital Library Activity (annual per capita stats)‏ Library 1 (150,000)‏ Library 2 (350,000)‏ Website visits 5.6 6.3 Database usage 0.7 0.4 eBooks usage 0.2 0.3 Virtual Reference usage 0.01 0.01

Necessary Library Services (& how we do this online)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1) Book & Media Collections ,[object Object],[object Object],[object Object],[object Object]

Book & Media Collections ,[object Object],[object Object],[object Object]

Free eBooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],& many more!

2) Periodicals ,[object Object],[object Object],[object Object]

Periodicals ,[object Object],[object Object]

Free Databases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3) Reference & Research Help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reference & Research Help ,[object Object],[object Object],[object Object],[object Object],[object Object]

4) Information Literacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information Literacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5) Special Events ,[object Object],[object Object],[object Object],[object Object],[object Object]

Special Events ,[object Object],[object Object],[object Object],[object Object]

Audio/Video Tips ,[object Object],[object Object],[object Object],[object Object]

6) Marketing Services ,[object Object],[object Object],[object Object],[object Object]

Marketing Services ,[object Object],[object Object],[object Object]

Be Social ,[object Object],[object Object],[object Object]

$10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200 CHEAP ADVERTISING!!!

1) Interacting ,[object Object],[object Object],[object Object],[object Object]

3) Use Free Services ,[object Object]

6) Getting Staff Buy-In Let staff know about the project early. Ask staff for their input and use it. Keep everyone informed at all stages. Managers must consistently support the new project or service.

7) Project Evaluation Survey users & staff 6 months after launch - Would you recommend this service to a friend? Why or why not? Evaluate statistics - How much staff time is being used? - How much is the service being accessed? Evaluate the library's follow-through - Has adequate marketing & training been done?

Evaluation Results Continue service Discontinue service Extend pilot Change aspects of the service Do more promotion or training Discontinuing a service is not failing. Persisting in a failed effort is failing.

8) Push for Change ,[object Object],[object Object],[object Object]

the democratization of information and expertise

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Academic Library Services For Online Users

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Online Academic Library Services For Online Users