1. Social Media
for Content
Curation
Suzanne Male & Felicity Gilbert
Yarra Plenty Regional Library

2. Otaku
An obsessive interest
or encompassing
passion for something

3. Richard
Armitage

4. Social is
content
Connectivity is driven
by communities and
what they need to
feed their interests.

5. New Tools
Encourage the
production of content
as much as they
encourage consumption.

6. How do
we build
an online
audience

7. Three Steps
1. Determine your otaku
2. Find the best person
to answer their needs
3. What tool is the
best method of
communication with
your selected audience?

8. Facebook
- Book lovers
- Mostly women aged
over 35 from the local
area and Australia
- Community minded

9. Twitter
@infolass
- be on top of trends
- know the latest in
your field
- comment on current
trends and events with
authority.

10. Instagram
Building up relevant
followers and keeping
them with savvy content

11. Mailchimp
Engaging our
borrowing community
online

12. Pinterest
Building collections
around specific interests

13. Pinterest
Building collections
around specific interests

14. Our Strategy
A unique online
collection for a
different community
of users

15. Soundcloud
Encourage a remix
and remake culture

16. Udemy
Make it easy to discover
related content

17. Embrace
Sites that combine
folksonomy and
taxonomy

18. Thank You
You can see our stuff on:
- facebook.com/YarraPlentyRegionalLibrary
- pinterest.com/yarraplenty
- theflamingmo.tumblr.com
- @YarraPlentyLib
- @felicitygilbert
- yprl.vic.gov.au