Twitter is increasingly becoming a medium through which constituents can lobby their elected representatives in Congress about issues that matter to them. Past research has focused on how citizens communicate with each other or how members of Congress (MOCs) use social media in general; our research examines how citizens communicate with MOCs. We contribute to existing literature through the careful examination of hundreds of citizen-authored tweets and the development of a categorization scheme to describe common strategies of lobbying on Twitter. Our findings show that contrary to past research that assumed citizens used Twitter to merely shout out their opinions on issues, citizens utilize a variety of sophisticated techniques to impact political outcomes.
The Data: http://repository.iit.edu/handle/10560/3057
The Paper: http://repository.iit.edu/handle/10560/3195
3.  How do citizens and elected officials engage one
another online?
 Officials
 Hemphill, L., Otterbacher, J., and Shapiro, M.A. (2013) What’s
Congress Doing on Twitter? Proceedings of the 2013 ACM
Conference on Computer Supported Cooperative Work, San
Antonio, TX.
 Otterbacher, J., Shapiro, M.A., Hemphill, L. (2013) Interacting or
Just Acting? A Case Study of European, Korean, and American
Politicians’ Interactions with the Public on Twitter. Journal of
Contemporary Eastern Asia, 12(1), 5-20.
 Citizens
 Roback, A. and Hemphill, L. (2013) “I’d have to vote against you”:
Issue Campaigning via Twitter. Extended Abstracts of the ACM
Conference on Computer Supported Cooperative Work, San
Antonio, TX.
4.  How do citizens and public officials engage one
another online?
 Shout opinions (Parmelee and Bichard, 2011)
 Talk to other citizens (Mascara, Black, and Goggins, 2012)
 Provide information (Golbeck, Grimes, and Rodgers, 2010;
Hemphill, Otterbacher, and Shapiro, 2013)
5.  Evidence that citizens are actually trying to effect change
 Codebook for analyzing lobbying tweets
 Training data for automated coding algorithm
6.
7.  directives attempt to get the listener to do something
 commissives commit the speaker to a course of action
 representatives serve to report on the state of the world
 expressives express a speaker's emotional state
 declarations change the state of a person or object
 questions attempt to solicit information from the hearer
10. Obama
announces
end of
deportation of
DREAMers
Rep. Lamar
Smith (R-TX)
introduces
SOPA
SOPA/PIPA
10/26/2011
Blackout
Oct
Dec
Feb 2012
Apr
12/31/2012
Jun
Aug
Oct
Sikh
Temple
Aurora
theater
6/28/2012
House
holds A.G.
Holder in
contempt
1/29/2013
11/6/2012
8/5/2012
7/20/2012
Obama's
"Four Part
Plan" speech
Election
Day
6/15/2012
1/18/2012
2011
Fiscal
cliff
deadline
2013
Dec
12/14/2012
Sandy
Hook
11/14/2012
Congressional Report
on gun control
10/16/2012
ObamaRomney
debate gun
control
15. Tweet act
SA Type
Directly oppose/support
Promotional
FYI
Thank you for
opposing/supporting
Other
Campaign ad accusation
Loaded policy question
Rhetorical question
Please oppose/support
Disappointed
General directive
What is your position?
I want a response from you
I'd have to vote against you
I'm your constituent and I
oppose/support
Analogy
D
R
D
E
N/A
R
Q
Q
D
E
D
Q
E
C
R
R
N
%
108
85
75
66
17
14
12
11
48
46
39
33
27
20
18
18
14
14
9
8
7
6
5
4
3
3
3
2
2
1
5
1
Doing things with
tweets
C = Commissive
D = directive
E = expressive
R = Representative
Q = Question
17. 99% Texas
@anonymousatx2
@LamarSmithTX21 my relatives live in
your district and i will do everything
possible to make sure you are not
reelected #NDAA #SOPA #PIPA
12:02 AM – 2 Jan 2012
commit the
speaker to a
course of action
18. Nancy
@FairTaxNancy
@RepSteveStivers Voted "yes" in your
#AZ #immigration poll. And I am a voting
Buckeye here in our great state of #Ohio
4:32 PM – 26 Apr 2012
<
report on the state
of the world
19. Ann Guhin
@AnnGuhin
@SteveKingIA on @cspan about
#immigration he makes ashamed to be an
Iowan
1:23 PM – 14 May 2013
express a speaker's
emotional state
21. Directly oppose/support
Former Embryo
@burnfar
@ChuckSchumer I Demand
you OPPOSE S. 3414 and
S.A. 2575! These
amendments are a WAR ON
MY #2ndAmendment! WE
ARE MANY & WE ARE
WATCHING YOU!
9:30 AM - 31 Jul 2012
Please oppose/support
Richard Ulsh
@4xUlsh
@GerryConnolly @MarkWarner I
urge you both to please stop or
at the very least postpone
#Sequestration for the sake of
#nationalsecurity
6:45 PM – 1 Apr 2012
22. Promotion
Maria Ines Zamudio
@mizamudio
@LuisGutierrez said “But it is
a battle I am still fighting.” of
deportations outside
#immigration court
bit.ly/1336dNm
12:59 PM - 5 May 2013
Campaign Ad Accusation
PatRCO
@patrco
@KellyAyotte has been used by
@SenJohnMcCain
@GrahamBlog & the #NRA. Let
her stand alone and explain
where SHE stands.
4:08 PM - 14 May 2013
23. I’d have to vote against you
I’m your constituent, and I
oppose
grant williams
jsingleterry
@my2bits4u
@jsingleterry
@JohnBoozman You had your
chance to do right you chose
not to . You will be punished at
the ballot box . You have
#nospine #nra
@ChrisVanHollen I live in
Rockville, and I urge you to
stop cuts to EPA, CDC and
NIH. Don't let our lungs go off
the #fiscalcliff #callinday
11:09 AM - 18 Apr 2013
9:28 AM - 20 Feb 2013
25.  Ever? Yes. But not really.
 76,454 lobbying tweets:
 125 replies (0.16%)
 34 members (6%)
26. Tweet act
SA Type
Directly oppose/support
Promotional
FYI
Thank you for
opposing/supporting
Other
Campaign ad accusation
Loaded policy question
Rhetorical question
Please oppose/support
Disappointed
General directive
What is your position?
I want a response from you
I'd have to vote against you
I'm your constituent and I
oppose/support
Analogy
D
R
D
E
N/A
R
Q
Q
D
E
D
Q
E
C
R
R
N
%
108
85
75
66
17
14
12
11
48
46
39
33
27
20
18
18
14
14
9
8
7
6
5
4
3
3
3
2
2
1
5
1
Doing things with
tweets
C = Commissive
D = directive
E = expressive
R = Representative
Q = Question
27.
28.  How would we even measure “efficacy” of a
lobbying tweet?
 What illocutionary force do automated tweets
have, and who is the speaker for those
tweets?
29.  How should we be citing tweets in
publications?
 What obligations do researchers have with
respect to Twitter’s TOS and brand guidelines?
 What responsibilities do we have to users?
30. •
Libby Hemphill (libby.hemphill@iit.edu; @libbyh)
•
Andrew Roback (aroback@iit.edu; @andrew0writer)
Illinois Institute of Technology
http://www.casmlab.org/projects/publicofficials/
https://twitter.com/CaSMLab/lists
Thank you, Amazon in Education Research Grants Program.
31.
32.  The Day We Fight Back
 With Ed Lee (author of The Fight for the Future)
 Non-profits
 Andrew Roback’s examining how NPOs use Twitter to organize and
build support
 Fans, fandom, and identity
 Rizzoli and Isles, #gayzzoli
 Social Media Data Toolkit
 Make social media data available to everyone (read: those who don’t
code)
33.  General directive
 FYI
 Directly oppose/support
 Please oppose/support
attempt to get the
listener to do
something
34.  I’d have to vote against you…
commit the
speaker to a
course of action
35.  Promotional
 Campaign ad accusation
 Analogy
 I’m your constituent, and I oppose
report on the state
of the world
36.  Thank you for opposing/supporting
 I want a response from you
 Disappointed
express a speaker's
emotional state
37.  What is your position?
 Rhetorical question
 Loaded policy question
solicit information
from the hearer
Hinweis der Redaktion
Qualitative analysis + machine learning for automated codingStarted by examining the officials’ side – do they use Twitter, what do they do there, how does the U.S. compare to other representative governmentsBig question is whether any of this actually produces political change – the “holy grail” that some reviewers wanted, probably more a “purple squirrel”
Turning to the citizen sideLarge scale survey dismissed citizen contributions as “soapboxing” or just shouting opinions to an uninterested audienceMascaro and colleagues analyzed the tweets during the Wisconsin recall debacle and found citizens do talk to each otherWe know officials like to give out information via TwitterParmelee and Bichard are dismissive of citizen’s actions, focus on their passive receptions (followings)
Let’s look at what they say
Illocutionary force – what the speaker does in speakingDeclarations – e.g., “I resign” changes one’s status as an employeeDifferences in illocutionary forceHow the utterance relates to other discourse (Searle, 1976)Audience – Twitter allows both immediate and asynchronous discourse, at once both public and private. We focus on the illocutionary actions directed towards members of Congress, but by doing these tweet acts publicly, users also direct some amount of energy toward the public audience.
Some tweets contained more than one of the hashtags we tracked; some users posted more than one tweet
Some tweets contained multiple hashtags, and some users posted more than one tweet. These numbers represent unique tweets and unique users.DREAM Act Development, Relief, and Education Act for Alien Minors; first introduced in 2001 by Sens. Durbin (D-IL) and Hatch (R-UT)Provides permanent residency to minors who have lived in the U.S. for at least 5 years provided they complete 2 years of military service or 2 years of collegeLast introduced in 2011 by Sen Reid (D-NV) but still went no whereJune 15, 2012 Obama announced he’d stop deporting people according to the criteria of the failed DREAM ActFederal budgetSequester were automatic spending cuts required by the Budget Control Act of 2011Fiscal cliff January 2013, end of Bush-era tax cuts and 111th Congress’s failure to pass a budgetManage to pass a bill to delay sequestration from Jan 1, 2013 – March 1, 2013Debt ceiling also involved, was eventually suspended from Feb – May 2013Gun controlFast and Furious debate during the 112th Congress Giffords (Jan 8, 2011), Aurora theater (July 20, 2012), Sikh Temple in Wisconsin (Aug 5, 2012), Sandy Hook (Dec 14, 2012) shootings reignited gun control conversationJun 28, 2012 House cites A.G. Holder for contemptOct 16, 2012 Obama and Romney debate gun control at the Hofstra town hall debateNov 14, 2012 Congressional Research Service report issued (http://www.fas.org/sgp/crs/misc/RL32842.pdf)Internet FreedomSOPA/PIPA (Stop Online Piracy Act and Protect IP Act)Crack down on sites that host or facilitate trading of copyrighted contentInternet blackout on Jan 18, 2012Both bills stalled Jan 20, 2012CISPA (Cyber Intelligence Sharing and Protection Act)Amendment to the National Security Act of 1947Allows tech companies, including ISPs, to share traffic info with the governmentPassed the House twice, stalled in the Senate
Even “tweet acts” seemed too general. Missed nuances between “direct” and “polite” support, for instance. Or “campaign ad accusation” and “promotion” tweets.
General directiveFYIDirectly oppose/supportPlease oppose/support
I’d have to vote against you…Anonymousatx2 – changed name since, now says Br3wCr3w
PromotionalCampaign ad accusationAnalogyI’m your constituent, and I opposeThis is a reply to Stivers tweet
Thank you for opposing/supportingI want a response from youDisappointed
What is your position?Rhetorical questionLoaded policy question
@4xUlsh is a different user now (Twitter doesn’t tell me whether it’s reopened or a new person)
Vote: commits user to an actionI’m your constituent: implies consequences
Distinguishing illocutionary forces – what the speaker does in speakingFYI: YouTube video from The Innovation Movement, a immigration reform lobbying groupPromotion: An opinion piece about sequestration authored by Rep. Buck McKeon (R-CA) at Politico
Even “tweet acts” seemed too general. Missed nuances between “direct” and “polite” support, for instance. Or “campaign ad accusation” and “promotion” tweets.