2. Over the past years magazine companies are getting lower and lower
profits because technology is getting more and more advanced.
In one way the internet helped them with advertising and attract new
readers but it also made it easier for readers just to read them online
instead of going out to a shop and purchasing one.
Then technology took a step further with iPhones and iPads which could
deliver magazine, newspaper and book content which found more
appealing for audiences; becoming a threat to publishers.
3. The larger companies wanted to expand further and bought up more of
the smaller companies. UK include Bauer, IPC, BBC, Conde Nast and
NatMags. Put together they own nearly 50% of the UK magazine market.
This obviously makes it much more harder for the small and middle
market magazines to survive.
4. Special interest magazines such as property magazines and gardening
magazines are more likely to do better and gain more profit than
general magazines such as Glamour and Take a Break, because they
are more needed than wanted which is more of a promising buy.
