How you package your products is a crucial factor that contributes towards influencing consumer purchase decision-making, along with shaping the perceptions of how people ‘should’ view your brand. First impressions are important, and so the visual outlook of your product packaging must produce a positive impression, and instill instant brand recognition and ease for recall. The purpose of your packaging should also be to urge potential customers to notice, generate interest, inform and educate, and effectively push consumers to buy your product. Typically brands that produce innovative and unique package designs often succeed over others. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!

1. lia s. Associates
BRAND &
PACKAGING

2. -Patt Matson & Knapp-
Some key elements of Visual Brand Identity:
1. Name
2. Corporate slogan, tagline and/or descriptor
3. Logo
4. Color
5. Typography
6. Visual Anatomy & Style
7. Graphic motifs (Mascot, etc.)
8. Sound, smell, taste, touch
9. Packaging
10. Merchandise, environments, and signage
BRAND & PACKAGING

3. BRAND & PACKAGING
A package is something that HOLDS, PROTECTS, and STORES
its contents.
However, as societies and cultures grew, communication and clarity
became important; therefore, icons and words began to grace the
surface of the containers.

4. BRAND & PACKAGING
Innovation in Packaging
Consumers want to be entertained! They have short attention spans
and get bored easily.
All innovation is developed based on brand essence and consistent
with consumer’s expectation and desires to make a certain brand
experience.
Zipp’s Fruit Packaging
Dumbbell Sports Drink Packaging

5. BRAND & PACKAGING

6. BRAND & PACKAGING

7. BRAND & PACKAGING
The WOW Factor
1. It elevates the perception within the category.
2. It creates interest and involves the consumer on different levels.
3. It’s groundbreaking in its approach.
4. The brand and product feel at one with each other.
5. It stands out in a sea of sameness.
6. It emotionally touches its audiences.
POM Wonderful
start pomegranate juice trend
with its memorable bottle
The Target ClearRx
decreases the likelihood of a
consumer taking wrong medicine

8. BRAND & PACKAGING
The Packaging Process

9. BRAND & PACKAGING
Six Purposes of Packaging
1. Containment
2. Security
3. Protection
4. Convenience
5. Information
6. Marketing

10. BRAND & PACKAGING
Six Purposes of Packaging
1. Containment
2. Security
3. Protection
4. Convenience
5. Information
6. Marketing

11. BRAND & PACKAGING
Six Purposes of Packaging
1. Containment
2. Security
3. Protection
4. Convenience
5. Information
6. Marketing

12. BRAND & PACKAGING
Six Purposes of Packaging
1. Containment
2. Security
3. Protection
4. Convenience
5. Information
6. Marketing

13. BRAND & PACKAGING
1. Containment
2. Security
3. Protection
4. Convenience
5. Information
6. Marketing
Six Purposes of Packaging

14. BRAND & PACKAGING
Six Purposes of Packaging
1. Containment
2. Security
3. Protection
4. Convenience
5. Information
6. Marketing

15. BRAND & PACKAGING
Brand Cascade
When to Superbrand?
A. Connection to a previous parent brand must be dissolved due to
less-than-positive public perception or a failing brand
impression.
B. A brand must be reinvigorated, and a parent brand change lends
credibility and a fresh start.
Corporate Brand
Sub-Brand
Segment Name
Flavor
Corporate Brand
Sub-Brand
Segment Name
Flavor
Corporate Brand
Sub-Brand
Flavor

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lia s. Associates