Bookclub - Picture Your Business Strategy - Intro-Chapter 3 By Christine Chopyak

1. PICTURE YOUR
BUSINESS
STRATEGY
190126
BOOKCLUB
TRANSFORM DECISIONS
with POWER of VISUALS
Introduction - Chapter 3
By Christine Chopyak

2. INTRODUCTION

3. I would bet that your childhood is happy to take drawing
tools to devote your ideas to a picture.

4. When you are young, maybe your teacher or parent asks
you to draw a basic picture like a mountain.
But gradually the more you get older, the more images you
start with coloring books until you can make comics or
works that are practically difficult to make.

5. Increasing age will also make you less writing or drawing
because of your busy life.

6. Then when you enter the business world and work with everyone.
Obstruct obstacles, new things and even become a profitable
opportunity to run a business one by one will come to you.

7. But someday you are synthesizing, simplifying and clarifying the
world where you live and working with images, colors, and words.
Then you take a pen and use the shape you know like circles,
squares, triangles and arrows. Draw a picture and see your world.

8. Chapter 1
The Power of Visuals

9. If you are in a foreign country and the country is not very fluent in
English, do not be afraid to ask because there is a saying:
“Shy to ask, astray on the road".
Asking also trains our skills in socializing with others, and we can be
more confident if we reach strangers.

10. When you want to go home but don't
want to go home empty-handed and
you want to buy in a store near a bird
cage shop, but because the area is
too large so you can't know the
place, draw a rough sketch and ask
people who are in the area the shop,
and the person you asked for will
show you the way.

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Is our world really any different? No and yes.
No, in that we still “read” the world around us using visual
communication. Visual cues and communication are important
indicators in business, too. There are signs that people are in
agreement: customers desire a product, and employees have
bought into a concept and a strategy.

12. Yes, the world is different in the twenty-first century.
Access to technology, the rise of more affluent populations across
the planet, and globalization have profoundly affected the way we
see, read, and deal with the world around us.
The number of people who travel and work virtually in multiple
geographies and cultures every day has risen at a meteoric rate.
The world demands language agility and cultural awareness, given
the globalization of the marketplace.

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This book makes an
argument for the deliberate
use of simple, hand-drawn
pictures and images when
we develop business
strategy in order to
transform how we make
decisions, how we work
together, and how we
ultimately achieve results.
So, how can better use of
visuals help us do this?

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Like maps and travel guides, a picture of where this business
direction is very useful. City maps or roads allow us to see where
we are and where we want to go. Usually there are several ways
to achieve your goals, and maps can help you choose the most
direct or most beautiful route. The same applies when you draw a
picture of your business strategy.

15. Another way in which pictures can help us achieve great business
results through clarifying issues and identifying things that are
blocking our success.
With the advent of GPS and satellite navigation systems, we can
plan a route, pinpoint where we are, and identify whether there is
roadwork or traffic hours that will impede our ability to get to our
final destination.
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16. The drawing of a business process or strategy allows you to see
many business opportunities that can be run and also the
disadvantages, because there are already strategies that have
been prepared for all of them. We can also see where potential
people can be easily seen so that we get bigger profits.
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Pictures are also a catalyst for team involvement and commitment.
Imagine if your team asks for one of your vacation posts on
Facebook. People ask about where you go, how long you stay, and
where you live. They comment on the places they have visited or
always want. Stories of the trip emerge as different images trigger
different memories. Viewers get involved in your pictures of the trip
almost as if they were there themselves.

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Ultimately, picturing your business
strategy can streamline
communication. We can simplify
and clarify key actions and
activities while creating new
efficiencies.
With the right information and team
participation, the pictures reveal
opportunities and transform the
quality and the results of your
decisions.

19. Since childhood, children must be taught how to read,
distinguish colors and communicate by giving them a picture
book where the book has a story that can be easily remembered
by children.
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As we mature, written and oral language take over, and the
“picture books” of our youth give way to dense 200 to 800-page
texts, most of them devoid of images or pictures.

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Organizations use business models
to explain certain financial,
organizational, or structural aspects
of a business. The field of strategy
has many well-developed methods
and models that can help teams and
leaders in all stages of strategy
development.

22. The models in the text explain
how they should be used, why,
and what the results of the
analysis are produced and, they
do it in one simple image.
In The Decision Book by Mikael
Krogerus, Roman Tschäppeler,
Philip Earnhart, and Jenny
Piening, 50 models for strategic
thinking are summarized and
illustrated visually.
Each of the 50 models has
pictures that accompany the text
and provides a brief description of
how the model works.

23. There are words. But the words serve to
anchor relevant content and context that
facilitates the use of the visual model.
The combination of images and words is
key to picturing your business strategy, as
we will explore throughout this book. Lets
first understand how these strategy
models (in particular) can be used without
pictures.
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24. Strategy models are applied to develop a plan for the business
going forward. These models can help us select the right route
to accomplish a change, upgrade an approach, or better
understand an opportunity.

25. Unfortunately, what works in the
past may not always succeed in
the present or in the future. The
fact is, this approach has
diminishing returns in this
emerging and changing
environment.
The further you dig to solve the
problem and the more holes you
get, the more information you
find, with the results that the
problem becomes less clear,
more complicated, and really
confusing.

26. If you are dealing with a boss to solve a problem or produce a
solution, you are likely to find the right answer or solution
because it is loaded with fear and failure.

27. In doing business, deal with your fear of failure that will occur
and believe that "failure is the beginning of success".

28. Outsiders may have the ability to
identify problems when team
members cannot because team
members are too close to them.
Outsiders can often "see" things
that we can't or won't see.
Outsiders can also bring a fresh
flow of energy into problem solving
situations. When they arrive, armed
with their analytics, models and
processes, business and
management consultants may
seem to us more like superheroes
or wise men.

29. Employees still want to be part of the solution, not the problem, so
the team members go back to the analysis, the data,and other
business tools designed to help identify problems and inspire
solutions.
The team psychs itself up to push the boundaries, consider new
ways to look at the problem, and work harder.

30. If you are a genius in operating
software even you claim that
your creativity is high, and that
makes you proud so you
challenge someone who is more
genius than you.
When challenge questions are
given, you are not allowed to
open any software and it is
determined that the winner is the
person you challenge yourself.
Therefore, do not let the
computer dominate your
creative process.

31. At least if your business is on the verge of what bankruptcy do
you choose? Just leave it or think of a new future?
If the future you have planned is ripe and you choose the path
you are not wrong because you will get a bright future, on the
contrary if you just leave it and don't think about the future,
chances are you will become unemployed.

32. Maybe in this century your
business will be increasingly
difficult because of the competition
out there because you need
change, and a strategy for the
business you are currently in so
that in the future you will not
compete with other people's
businesses, and your business will
continue to succeed in the future.

33. Chapter 2
A Story of Picture Perfect

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SEAN’S STORY
+ A newly appointed senior vice president
+ Ambitious and previously succesful
+ Challenged to “fix” a business division
People are uninterested & tired
They only can compare to
the good old days
Blaming others

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Then he met Cheryl, a close friend and professional colleague.
Sean told his dilemma: the company that didn’t done anything to fix
the problem for years, employees who seemed not to
care/understand the situation they were in.
Then Cheryl showed him a picture from her phone. It’s her
division’s new action plan.

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Sean then tried things out with Daniel, a strategic & graphic facilitator.
People fuss around. There were both positive and negative reactions.

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The team members began by talking about their past.
People’s eyes lit up; they laughed and joked.

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“I think we should do that again with everyone in the room.
The whole division.”

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They thanked Sean for taking the time that allowed them to
“be the part of the solution”, “create the future” and “be here”.

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The hand-drawn visuals became a regular part of their work and
practice. When people got lost and confused, they used the map for
direction. When someone new joined, they showed her the map.
As employees left Sean’s division and were promoted to new roles in
different parts of the company, they took their map, their story, and
their success with them.

43. Chapter 3
How Pictures Transform Business

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The field of strategic illustration, graphic recording, graphic
facilitation, and visual facilitation is relatively new.
A series of artists, business leaders, and entrepreneurs began to
experiment with combining the use of pictures with business
processes.

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Their picture, images, and words were aimed at the heart of the
organization they worked with, not at the marketing or commercial
side of the business.

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What Do Strategic Illustrations Actually Do?
+ Images are able to convey and make clear points.
+ Capture concepts that have meaning in the context of business
conversations and strategy sessions.
+ Orient people to where they are.
+ To describing the ultimate goal: to strategically visualize what
business needed and wanted in order to grow.
+ Define our metaphorical landscape.
(The perceived landscape can be a company mindset, internal
politics and processes, organizational structure, norms of decision
that are made).

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Strategic illustrations provide a blank canvas where a new
"landscape” can be created, including pictures of activities,
products, and customers of the present and future.

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Pinpointing with the use of an image can actually picture a
problem in the system without giving it a specific name.

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Pinpointing with the use of an image can actually picture a
problem in the system without giving it a specific name.

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These images show us, at a glance, how to close the distance
between where we are as team and where we need to be.
At a glance, the team knows where it is headed and why.

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Art and music promote brain elasticity, support better cognitive
function, help with retention of information in all subjects areas,
and influence learning abilities later in life.

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A Relevant Tool For Business Transformation
The best data available about the use of visual to improve
retention and enhance learning in a complex world are in the
field of visual literacy.
The research on visual literacy has focused primarily on young
people and their early learning years.
+ Reveals how and why young people learn more
+ Retain more
+ Do it more quickly through the explicit use of visuals

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The best data available about the use of visual to improve retention and
enhance learning in a complex world are in the field of visual literacy.
The research on visual literacy has focused primarily on young people
and their early learning years.
+ Reveals how and why young people
learn more
+ Retain more
+ Do it more quickly through the
explicit use of visuals

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From cognitive and brain research, we know that when adults use
doodling, drawing, and business visuals, this engages both the
right and the left side of the brain.
(Accountants, lawyers, doctors, and business leaders-successful
people).
Traditionally the right brain has long been associated with intuition,
relationships, seeing system, randomness, chaos, creativity, and
nonlinear thinking. Artist, musicians and "creative types" had a use
for this part of the brain.
(Maybe people in marketing and sales needed a bit of right-brain
thinking in the business environment because their jobs are, after
all, partially creative).

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Art and music promote brain elasticity, support better cognitive
function, help with retention of information in all subjects areas,
and influence learning abilities later in life.
New ways of thinking working and potentially doing business.

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Art and music promote brain elasticity, support better cognitive
function, help with retention of information in all subjects areas,
and influence learning abilities later in life.

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The difference is having the courage to work with others
in new ways.

58. THANK YOU
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