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社区营销浅谈 Web:www.wenjuntech.com E-mail:morris.li@wenjuntech.com Micro-blog:http://t.sina.com.cn/liamort
一、社区网站的黏性 -Why ? 77% 的人登录社区的目的是为了获取信息
二、消费者关注的平台 -Where ? 博客  54.2% 微博  32.6% 社区  31.5% 独立域名、新浪、搜狐、腾讯、凤凰、瑞丽、央视、 Tom 企业、名人、草根领袖 新浪、搜狐、腾讯、网易、嘀咕、盛大 企业、名人、意见领袖 论坛、 SNS 社区 垂直、综合
三 (A) 最感兴趣的企业资讯 -What ? 产品与服务的资讯比用户反馈更受欢迎。 用户最感兴趣的资讯 = 好的营销效果!
三( B )口碑的意义 -What ?
三( C )危机公关 -What ? 社区 -Web2.0- 交互 价值: A<B<C
四、现状 1 、市场大,发展空间大; 2 、评估效果体系;
Reference & Contact Reference: http://www.alibuybuy.com/23693.html Contact : Phone : 400-685-0732 E-mail: morris.li@wenjuntech.com Web:  www.wenjuntech.com Micro-blog: http://t.sina.com.cn/liamort

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