Presentation given at the Social Technology and Education Conference, August 14th @ Harvard University, Cambridge, MA http://www.socialtecheducation.com/

1. Social Networking Lessons
from the Obama Campaign
Leonard Lin
lhl@randomfoo.net
@lhl
Social Technology and Education Conference
August 14, 2009 AP Photo/Jae C. Hong

2. My Story

3. My Summer Vacation

4. /aside

5. Blue State Digital

6. Don’t Reinvent the Wheel

7. Timing is Important

8. Communications tools don't get
socially interesting until they get
technologically boring.
- Clay Shirky, Here Comes Everybody
Ewan McIntosh http://www.flickr.com/photos/edublogger/3077217394/

9. Email

10. Groups

11. YouTube

15. (Audience Participation)

16. • 1B+ Emails, 13M Subscribers
• 1M+ SMS Subscribers
• 200K+ Offline Events via Web
• 35K Local Volunteer Groups
• 6.1M Knocks or Calls via N2N
• 14.5M YouTube Viewing Hours
• $770M Raised, 3M+ Unique Donors
Source: Blue State Digital

17. “Social” Is Not Enough

18. Driving Action

21. Creating Ownership

25. Instrument Well

26. Iterate

28. Not Everything Will Launch

29. It’s Made of People
JP Puerta http://www.flickr.com/photos/ews/2999067086/

30. Q&A