SOLEA Organic Cleaning Solutions is one of the first organic cleaning products to enter the 28 billion dollar household and commercial cleaning product market. We go beyond all of the natural and non-toxic cleaners and set a new standard for 'clean' with USDA certified organic, Green Seal compliant, non-GMO certified cleaners.
2. 2CONFIDENTIAL
SOLEA is a premium line of USDA certified
organic household and commercial cleaning
products with a mission in mind:
To set the new standard -- ridding our homes
and communities of harmful, toxic cleaners,
replacing them with organic products and
getting them really clean.
SUMMARY
3. 3CONFIDENTIAL
THE SOLEA TEAM
Paul Andrecola Ph.D.
INVENTEK
Research and Manufacturing Chemicals
Michael Ledbetter
Systems analyst for private military contractor managing 100
million dollar projects
Co-Host The Green Hour
Laura Lomax
Health care management for 20+ years
Author of Vegan cookbook
Host and Producer of The Green HourTed Ning
LOHAS
Green Marketing
ADVISORY BOARD
MANAGEMENT TEAM
Bennett Lomax
The Lomax Companies
Investment Management
Adam McCarthy
Founder / President
GREENOLOGY PRODUCTS INC.
First Line of Organic Cleaning Products
Gary Lord
Retail experience
CFO
Paul Hopkins, N.D.
Naturopathic Doctor
U.N. Diplomat
Community Relations/Education
MANUFACTURER STRATEGIC PARTNERS
The Lomax Companies
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PROBLEM
50% of Americans have a chronic
illness leading consumers to seek
healthier products to prevent sickness
and/or sustain a healthy lifestyle.
5. 5CONFIDENTIAL
SOLUTION
SOLEA offers certified organic,
effective eco-friendly cleaners,
targeting the 21 Billion dollar
household cleaning market and the
7.1 Billion dollar commercial
cleaning market in the U.S.
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Thanks Mom!
I can breathe
with SOLEA.
Stop using hazardous, toxic cleaning
products and experience 100% organic
effectiveness of SOLEA clean solutions!
Superior
15. MORINGA (moor-in-ga)
10
1. Super food that contains a remarkably high content of vitamins, minerals, amino acids,
proteins, healthy fats, antioxidants and other nutrients. 2. Originating in Arabia and
Northern India, records show Moringa was used in Ayurvedic medicine as long ago as
5,000 years, while the Greeks, Romans and Egyptians are believed to have used it as an
ingredient in food and cosmetics.
Moringa is used to make everything from food to cosmetics to cleaning agents to natural
dyes and fertilizer. It can even be used to purify drinking water! The oil, pods, seeds,
flowers, roots, sap and bark can all be used, leaving behind little waste.
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MARKETING
Market Size $28 Billion
Targeted Market Size $1.68 Billion
Targeted End Customer
LOHAS Consumers
• Deep Green – 16% of U.S. consumers
• Naturalites – 23% of U.S. consumers
Targeted Direct Customer
• National Distributor to Natural and Grocery Store channels
• Janitorial Service Companies
Retail Price Point (Average)
Household cleaning: $5.61
Laundry: $11.99
Commercial: $35.00
Current Customers
Wholefoods Markets (20)
ShopRite (6)
Distributor (1)
Independent Natural Food Stores (18)
Online Sales (85)
Acquiring New Customers
Multimedia Marketing Campaign
Product Placement
The Green Hour
Christina Pirello Endorsement and Website
In Store Demos
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MARKETING AND SALES/DISTRIBUTION
Marketing
• Product Placement
• Content Marketing
• In-store demos
• Advertising: In store, print, radio, television, product placement
• Social Media
• Word of Mouth
Partner with Commercial Cleaning Company
Direct Sales
• Non-profit auto shipment
• Web sales
Distribution
• KeHE/ Tree of Life
• Niche Cleaning Supplies
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SOLEA CERTIFICATION
SOLEA will work with Team Clean to ‘SOLEA-certify” buildings and
institutions.
SOLEA Certification is a mark of commitment to products and best
practices that are good for people, the planet and profitability:
• Mission statement that includes statement about sustainability and
defined goals.
• Use of local resources, including personnel, products and services.
• Diversity
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People who know me, know that I'm genetically wired to clean...every Friday morning is cleaning day at my house (and
I do it all myself, what can I say, I'm a Italian). When I discovered SOLEA household cleaning products an unimaginable
love affair began. From laundry to glass, all purpose, veggie wash and more, these products clean like no others I've
ever used. Plus, I love their mission to get chemical laden cleaners out of our schools. Give SOLEA a go, if you're a
clean freak like me, there's no doubt in my mind that you'll love it..
~ PBS Chef Christina Pirello of Christina Cooks
We met at the Philly Farm & Food fest and you wanted me to test your window cleaner. I am impressed. The smell is
clean and the results are streak-free. I haven't cleaned the sunroom windows (the final and ultimate test), but I am
extremely pleased with the results in the other rooms of my house. THANK YOU!
~ Jan – Philadelphia, PA
I am a home-schooler so I approached this as a learning opportunity for my children. We first researched the company
website. Then we investigated Moringa. Then I used the Multipurpose spray. I just kept cleaning because it worked so
well. My family was shocked because they don’t see me clean like that. So we decided, if this worked so well, let’s try
the other products – I had bought a set, one of each. So I tried the laundry liquid – only ½ capful according to the
instructions so I kept the washer lid open to see if there were suds, and there were suds! This is really the best product
I’ve ever used.
~ Linda – Philadelphia, PA
Moringa is a highly effective antibacterial ingredient. It is a nutrient rich super food so if it gets on your body or you
place food on the table after it’s been wiped down, it will do no harm. This is a highly effective plant-based
product...and you know plant-based is the way to go on all fronts.
~ Dr. Paul Hopkins - Naturopath, Philadelphia, PA
WHAT ARE PEOPLE SAYING ABOUT SOLEA!
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INGREDIENTS POSSIBLE ISSUES METHOD
MRS.
MEYERS
GREEN
WORKS
(Clorox)
SEVENTH
GENERATION
SOLEA
Dyes
Have been linked to cancer, can
be toxic to animals, slow to
biodegrade.
X NONE
Alcohol
Respiratory and skin irritant,
flammable, can act as an
aggressive solvent which may
damage surfaces in the home.
X X NONE
Synthetic Fragrance
Central nervous system
depressant, respiratory and skin
irritant, slow to biodegrade,
toxic.
X X X NONE
Sulfates (SLS and SLES)
and/or sulfanates
Irritating to skin and eyes, may
contain 1,4-Dioxane. X X NONE
No Ethoxylates
(Petroleum based
cleaning agents)
Ethylene oxide/petroleum based,
may contain1,4-Dioxane, many
pose threat to marine life, linked
to cancer and sterility.
X X NONE
Petrochemical Solvents
Petroleum based, many are
respiratory and skin irritants,
toxic, may damage surfaces in
the home.
X NONE
COMPETITION (Household cleaning)
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MILESTONES
Q1 Q2 Q3
PRODUCTS • Establish inventory to support
Wholefoods and KeHE
• Commercial Cleaning products
• Organic certification
• Non-GMO Certification
• Green Seal Certification
• Add Organic Body care
products
TEAM • Patent License with
manufacturer
• Digital Marketing partner
• Add Professional Demo
Company
• Add national distributor e.g.
KeHE/Tree of Life
• Add Presence Dynamic
Brokers
• Meet Sales targets
• Add Commercial Product
Distributor
• Secretary
• Web Manager
• Operations Assistant
MARKETING • Marketing plan
implementation with KeHE
distributors
• In store demos at Natural and
Grocery Stores
• Multimedia Advertising
Campaign (Radio/TV/In Store)
• In store demos at Wholefoods
• National Multimedia Advertising
Campaign (Radio/TV/In Store)
• Participate in trade show
• In store demos
• Multimedia Advertising
Campaign (Radio/TV/In Store)
• Participate in trade show
SALES • 250 Natural and Grocery
Stores
• Add 350 Natural/Grocery Stores
• Partner with Cleaning Co.
• Major supermarket chain (Food
Lion)
• Add 150 Natural/Grocery
Stores
• Partner with 2 Cleaning Cos.
• Major supermarket chain
(Food Lion)
25. 20CONFIDENTIAL
EXIT STRATEGY
Our plan for exit is to grow the company to 70
Million dollars in revenue by the end of 2015 and
sell to a large mass market company such as S.C.
Johnson or Proctor and Gamble.
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CONCLUSION
SOLEA sets the new standard for ‘clean’
with its organic cleaning product line that’s
good for people, pets and the planet.
www.soleaclean.com
27. 22CONFIDENTIAL
CONTACT US
Laura Lomax
200 Highpoint Drive
Chalfont, PA 18914
215-933-2194
laura@soleaclean.com
Michael Ledbetter
200 Highpoint Drive
Chalfont, PA 18914
215-970-3812
michael@soleaclean.com
