1. Target Audience and Audience Feedback into existing products

4. Audience Feedback (Existing Rom-com trailers) Angus, Thongs and perfect snogging What would you expect to see in a Rom-com trailer? http://www.imdb.com/video/screenplay/vi211223321/ “ Everyday settings” “ Funny scenes and situations” “ Stereotypical characters; “Hot” guy, main and seemingly realistic main girl character, the enemy (Popular “Good-looking” girl.” “ Quite glamorous costumes and settings” “ Rivalry, some friendship, sign of romance”

5. Audience Feedback (Existing Rom-com trailers) (2) 1. What do you think is good about the trailer? Angus, Thongs and perfect snogging “ The still frames are really effective” “ The music choice is quite typical of a Rom-com trailer” “ The trailer has really fast paced cuts” “ It doesn’t give too much away” “ It is funny and shows the characters you would expect to see in a Rom-com, like the blonde, popular girl” “ You can relate to the main character” “ It goes against some of the conventional Rom-com, so it is quite independent”

6. Audience Feedback (Existing Rom-com trailers) (3) Angus, Thongs and perfect snogging What do you dislike about the trailer? Or what negative things can you say about the trailer? “ It’s an English Rom-com so doesn’t follow the stereotypical, glamorous characters, Costumes or settings” “ The main character seems more confident than would be expected from the main female character”

7. Audience Feedback (Existing Rom-com trailers) A Cinderella Story (2004) 1. What do you think is good about the trailer? “ It is really comical” “ Shows a modern interpretation, and you can relate to the characters” “ It has the stereotypical settings you would expect to see” “ The voiceover helps to make the audience understand the plot” “ Has really fast paced cuts and editing use” “ It has quite famous actors, so people would want to go and see it” http://www.imdb.com/video/screenplay/vi1135870233/

8. Audience Feedback (Existing Rom-com trailers) A Cinderella Story (2004) What do you dislike about the trailer? Or what negative things can you say about the trailer? “ Although the music suits the fairytale part of the Rom-com, it isn’t conventional as usually the music is quite famous and well known” “ The ending titles, are quite incongruous and I don’t think they work well together”