Exhibition Design_Dan Eldon_Process Book

Graphic Design Studio I | Design Methodology Process Book | Louise Dias

TABLE OF CONTENTS
INTRODUCTION PROJECT OVERVIEW:
Research and concept generation
PROJECT 1:
IDENTITY SYSTEM
Research
Concept Generation
Development
Final Solution
PROJECT 3:
NARRATIVE LITERATURE
Research
Concept Generation
Development
Final Solution
CITING
PROJECT 2:
ENVIRONMENTAL GRAPHICS
Research
Concept Generation
Development
Final Solution
PROJECT 1-4:
Deploy
PROJECT 4 - PACKAGING
Research
Concept Generation
Development
Final Solution
EXTRAS
1 2 3
5
8
4
7
6
9

INTRODUCTION
TopicDescription Essence
Exhibition Title
For my exhibition, I chose to work with the life of Dan
Eldon. He was a photojournalist and activist. Dan was
born in London, but he spent most his life in Africa, the
place he called home. He died at only 22 years old but
his life was full of adventures and passion. He continues
to be a source of inspiration to many, whether for
his artistic legacy (expressed on his journals), his
humanitarian actions or for his love for life.
This project consists on the creation of a program for
a museum exhibition. The objective is to practice skills
to develop design solutions through research, concept
ideation, design exploration and development.
The students had to chose the theme of the exhibition
(that could be a person, an issue, a topic etc) and design
the following materials: identity, environmental graphics,
narrative literature and packaging.
Dan was a passionate, spontaneous and enthusiastic
person who loved what he did. One of the things that
he believed was that we should throw ourselves at the
world, explore the unknown and do what we believe.
“Dan Eldon: the journey is the destination”. This was
one of Dan’s statements and reflects his short life: never
stop exploring and enjoying what you are doing. Be
creative, be passionate and make your life a work of art.
1

PROJECT OVERVIEW: RESEARCH2
Dan Eldon Legacy
Artistic Work
=
Journals
Personal Statements
Helped a lot of people in Africa
+
Inspire people to help
Passionate
Spontaneous
Full of Enthusiasm
Through his photos, actions, his book,
the movie he made it.
Tells a story
Humanitarian Aid Way of Life

2
Dan’s journals
PROJECT OVERVIEW: RESEARCH

2
Attribute list Quotes
Diversity
Explore
Adventure’s spirit
Passion
Freedom
“Do great thing”
Feel alive
Enthusiasm
Spontaneous
Enjoy life
Live fully
“Open eyes”
Inspiration
“The laughing one”
Love for life
Tell a story
Help people
Collage
Ink
Photographs
Juxtaposed
Drawing
Celebration of life
Contribution to the world
Fearless
Excited
Excellent sense of humor
“To explore the unknown and the familiar, distant and near and to record in detail with
the eyes of a child, any beauty, (of the flesh or otherwise) horror, irony, traces of utopia
or Hell.” - Part of Dan Eldon’s Mission Statement
“The Journey is the Destination” - One of Dan’s statements
“Long live the written word as a record of our times” - Dan Eldon
“Count your blessings in the small, momentary victories to brng you to another day,
next week is in the lap of the gods” - Mary Anne Fitzgerald
“Find clarity of vision” - Dan Eldon
“You’re only dancing on this Earth for a short while” - Cat Stevens
PROJECT OVERVIEW: CONCEPT GENERATION

2
Mind Map

2
Moodboard
do great things
feel Alive
enthusiasm
spontaneous
explore
adventure spirit
passion
freedom
contribution to the world
he died to tell a story
THROW YOURSELF AT THE WORLD
excited about making things, building things, drawing
things and writing things.
Saw his life as work of art
He loved his life
The world is your school
“The laughing one”

IDENTITY3
Dan Eldon: The Journey is the Destination
adventure
road
course
odyssey
safari
face the unexpected
route
quest
exploration
itinerary
trip
a day’s travel
expedition
A distance to be traveled or the time required for a trip;
A process or course likened to traveling; a passage;
A traveling from place to another; trip or voyage to make a journey; travel
To travel over or through
Research

IDENTITY3
Research: design reference

IDENTITY3
Design: thumbnails sketches

IDENTITY3
Development: typography study
TheJourneyistheDestination
The Journey is the Destination

IDENTITY3
Development
The Journey is the DestinationThe Journey is the Destination
TheJourneyistheDestination
The Journey
is the Destination

IDENTITY3
Deploy: Final Solution 2D design

IDENTITY3
Deploy: Concept Explanation
The concept of the identity is connected to the artistic work of Dan Eldon. He used to make a lot of
collages and rip photos and pieces of paper. I brought these elements for the identity, working separately
with the title and subtitle. For the title, I worked with collage and a lot of strips of ripped paper from
his journals. The idea was to bring the atmosphere of his work to the identity. For the subtitle I worked
with a single piece of ripped paper. I chose this typography inspired by embossed plastic labels which
are present on Dan’s journals. The handmade approach matches with the style and artistic work of Dan
Eldon and it’s used in all the following work.

IDENTITY3
Deploy: color palette and typography
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+=
1234567890!@#$%^&*()_+=
1234567890!@#$%^&*()_+=
Impact Label
Dante
Officina Sans
For my final color palette, I decided to go with black and white, colors that
appear a lot in his journals. To complement this I picked two other colors that
are really common is his work. Dan used a lot of different colors, so I also
decide to use his work to give color to my designs.
PANTONE BLACK C
RGB: 0 0 0
CMYK: 100 100 100 100
# 000000
PANTONE White
RGB: 255 255 255
CMYK: 0 0 0 0
# ffffff
PANTONE 7456 C
RGB: 67 94 157
CMYK: 83 69 10 0
# 435e9d
PANTONE 180 C
RGB: 182 56 38
CMYK: 20 91 99 10
# b63826

IDENTITY3
Deploy: secondary elements

PROJECT 2: ENVIRONMENTAL GRAPHICS

ENVIRONMENTAL GRAPHICS4
Research

Design: thumbnail sketches
Identity Wall

Introduction Wall

Information text block

Environmental Advertising

Development: digital compositions
Identity Wall Introduction Wall

This page shows photos and drawings of Dan.
The photographs show the house of his family in Kenya.
At right, a photography of Dan writing in his journal.
Journal 7 from 20
JOURNAL’S PAGE, 1987.
“Tunnel,” 1989, from Mr. Eldon’s New York journal.
This series of drawings overlapped and collage create a
really impressive tridimensional effect in the compossition.
Photo: Courtesy of Candela-Decker Gallery, 1987.
Journal 13 from 20
PAGE FROM DAN’S JOURNAL
“Tunnel,” 1989, from Mr. Eldon’s New York journal.
This series of drawings overlapped and create a really
impressive tridimensional effect in the compossition.
Photo: courtesy of Candela-Decker Gallery, 1987.
Journal 13 from 20
Page from Dan’s Journal

Deploy: final solution 2D design
Identity Wall
11 feet
19 feet

Introduction Wall
11 feet
19 feet

Introduction Wall: close up

3.6 in
2.3 in

Deploy: final solution 3D

PROJECT 3: NARRATIVE LITERATURE

NARRATIVE LITERATURE5
Research

Design: preliminary mock-ups

Design
For my narrative literature I decided to design an accordion brochure. It would be divided in two
parts: text and image. The text part would be a brief biography of Dan Eldon and the back would
be just images. I would have two different covers, one for each part.

Dan returned to UCLA in the autumn of 1990 and began
to plan another adventure, which necessitated a move to
London after Christmas. He attended Richmond College and
organized the purchase of yet another Land Rover, which
he equipped for a trip to Morocco that summer. His scheme
was to buy bracelets and belts to sell in America for Student
Transport Aid. Attacked by Moroccan thieves and delayed
by a very sick Land Rover, he spent a fitful summer in
Marrakesh, before arriving home just in time to ship $5,000
worth of bounty to America.
Dan Eldon was born in
London on September
18th, 1970, and from a
very early age displayed
signs of an excellent sense
of humor. When Dan was
seven years old, he and his
three-year-old sister Amy
moved to Nairobi, Kenya
with their parents, Kathy
and Mike Eldon.
In Kenya, Dan attended
a British school
where he developed a
“schoolphobia” after
In 1982, Dan narrowly
missed being caught up
in the coup in Kenya,
but he was around to
experience the aftermath
of that political upheaval.
Early on, he joined his
journalist mother on her
assignments, and soon
was taking pictures, which
were used in the local
newspapers.
EARLY LIFE YOUNG HUMANITARIAN THE YEAR ON” FROM ONE PLACE TO ANOTHER
Dan started helping others
from a young age. When
he was 14, he started a
fund-raising campaign for
open-heart surgery to save
the life of Atieno, a young
Kenyan girl. Together with
his sister and friends, he
raised $5,000 but due to
neglect by the hospital
Atieno died.
When Dan was 15, he
helped support a Maasai
family buy buying their
hand-made jewelry,
later selling it to fellow
students and friends. It
was during this time that
he started to create journals: fat, bulging books filled
with collages, photographs and whimsical drawings. He
often used satire and cartoons to comment on what he
saw around him, but kept the journals as very personal
statements, which he shared with only a few people.
During Dan’s high school years, he held many charity
fund-raising dances in the “Mkebe,” a large tin shed in
the backyard of the Eldon home. There, scores of students
gathered, paying an entrance fee, which went towards Dan’s
latest charity. Always looking for a way to raise funds, he
also produced colorful tee shirts of his own design, and even
launched a collection of brightly printed boxer shorts.
Dan graduated from the International School of Kenya in
1988, winning the International Relations and Community
Service awards. He addressed his class, emphasizing in
importance of crossing cultural barriers and caring for others.
Throughout his life, Dan
was fortunate in being
able to travel extensively,
and had visited 46
countries by the time of
his death. In addition, he
studied seven languages
in school and out of it.
In the autumn of 1988,
Dan Started his “year off”
before going to college.
It was, as he described,
really a “year on” and for
him, felt more challenging
than going straight into
college. He left his home
in Kenya and traveled to
New York City, where he
of young people from Nairobi to Malawi. That summer, he
and a friend researched the journey, and drove Dan’s Land
Rover, Deziree, across five African countries, fending off
thieves and border guards on the way. They found staying
in local jails the safest solution to security problems, and
often spent the night locked up in cells to the amusement
of prison wardens.
Armed with this information, Dan, who had transferred
to UCLA (University of California, Los Angeles), set up
a charity, which he named Student Transport Aid. He
attracted the interest of local television stations and
newspapers, and together with 15 friends, raised $25,000
for their venture. The friends, representing six countries,
met in Nairobi and traveled thousands of miles together
in three vehicles to their destination, a refugee camp in
Malawi. There, they donated one of their vehicles to the
Save the Children Fund, as well as money for three wells,
and blankets for a children’s hospital.
being attacked too many
times by a vicious math
teacher, armed with a
sneaker. He convinced
his parents to transfer
him to the International
School of Kenya, attended
by students representing
46 nationalities. There he
blossomed, particularly
enjoying such activities
as staying in a Maasai
village, a trip to the exotic
Arab island of Lamu off
the coast of Kenya, and
climbing Mt. Kenya.
had been offered a job at
Mademoiselle Magazine.
He was by far the youngest
employee at the time,
and although he loved
his position, he found
being in New York to be a
cold, lonely and difficult
experience.
In January, he moved to
a warmer climate, and
enrolled in the Pasadena
Community College in
California. Immediately,
he began to plot a way
to get back to Africa. He
devised a scheme whereby
he would lead a group
Selling the jewelry and
belts was not easy, but
wearing a World War II
leather pilot’s helmet,
Dan patrolled the beaches
of Los Angeles, as well as
glitzy Rodeo Drive, and
managed to move much
Development: spreads
Spreads: pages’ layoutsSpreads: pages’ layouts
Mock up.

Dan returned to UCLA in the autumn of 1990 and began
to plan another adventure, which necessitated a move to
London after Christmas. He attended Richmond College and
organized the purchase of yet another Land Rover, which
he equipped for a trip to Morocco that summer. His scheme
was to buy bracelets and belts to sell in America for Student
Transport Aid. Attacked by Moroccan thieves and delayed
by a very sick Land Rover, he spent a fitful summer in
Marrakesh, before arriving home just in time to ship $5,000
worth of bounty to America.
FROM ONE PLACE TO ANOTHER
IMAGES OF THE WAR
THE END IS JUST THE BEGINNING
. That summer, he
d drove Dan’s Land
ries, fending off
hey found staying
rity problems, and
to the amusement
had transferred
ngeles), set up
sport Aid. He
stations and
ds, raised $25,000
ing six countries,
of miles together
refugee camp in
r vehicles to the
y for three wells,
In April, Dan flew to Kenya, where he worked as a third
assistant director on a feature film, Lost in Africa.
During the summer of 1992, the famine in Somalia was
raging. Dan flew from Kenya to the southern Somali town
of Baidoa, where he shot some of the first pictures to
touch the conscience of millions. The international news
agency, Reuters, spotted his work, and by Christmas, Dan
was working for the company, shooting the increasingly
desperate situation. He followed the story closely and
was present at the U.S. Marine landing, where a barrage of
international photographers and journalists were waiting
for the American soldiers as they crept, faces blackened, off
their landing craft in Mogadishu.
Throughout the spring of 1993, Dan stayed in Mogadishu,
both horrified and fascinated by the violence and tragedy he
recorded. The situation worsened, and the death of Pakistani
peacekeepers turned the conflict into an international
incident. During this time, Dan’s pictures were featured in
newspapers and magazines around the world. On June 12,
1993 his photo made a double-page spread in Newsweek
magazine, as well as the covers on papers everywhere.
Dan kept his spirits up by starting a variety of businesses in
Mogadishu. His tee shirts, caps, bags, and postcards were
The violence and horror
of the situation was
extremely hard on Dan.
Although he had “had
enough” by late June of
1993, he agreed to stay
on to cover the unfolding
events. On July 12, 1993,
Dan and three of his
colleagues raced across
Mogadishu to cover the
bombing of what was
thought to be General
Aideed’s headquarters.
Selling the jewelry and
belts was not easy, but
wearing a World War II
leather pilot’s helmet,
Dan patrolled the beaches
of Los Angeles, as well as
glitzy Rodeo Drive, and
managed to move much
of his merchandise. Dan used a mixture of bluster and charm
that won friends and followers of all races and social classes.
In 1991, Dan returned to UCLA for one semester, all the time
planning his next trip, which was to be across the Sahara.
Early in 1992, he moved to Mt. Vernon, Iowa, to attend
classes at Cornell College.
in hot demand, especially the cult tee shirt that said “Viva
Somalia… thank you for not looting.”
In April of 1993, Dan published his first book, Somalia,
a collection of photographs and collages which sold
rapidly to aid workers and soldiers posted to the country
considered by most to be more dangerous than Bosnia.
But Dan always felt protected in Mogadishu. He spoke the
African languages of Swahili and enough Somali to swear
at the thieves who often tried to steal his equipment. He
moved easily from the notorious Bahara Market, home of
Mogadishu’s most dangerous criminals, to dine with the
heads of aid missions, generals, and UN advisors.
Initially viewed as another enthusiastic youngster, he
soon earned the title of a true professional, along with
the respect of his colleagues, friends, and locals, who
called him the “Mayor of Mogadishu” because of his
friendliness to all.
In the ensuing confusion,
all four young men were
beaten, clubbed and
stoned to death by an
angry mob furious about
the death of over 50 of
their friends, fathers, and
brothers at the hands of
U.S. and U.N. soldiers.
The journalists who died
that day were Hos Maina,
Anthony Macharia, Hansi
Krauss, and Dan Eldon.
Spreads: pages’ layoutsSpreads: pages’ layouts
Development: spreads

Development: covers
The Journey
in images
The Journey
in words
The Journey
in words
The Journey
in images
The Journey
in words
The Journey
in words
The Journey
in imagesThe Journey
in images

Deploy: Final 2D, spreads
Dan returned to UCLA
in the autumn of 1990
and began to plan
another adventure, which
necessitated a move to
London after Christmas. He
attended Richmond College
and organized the purchase
of yet another Land Rover.
His scheme was to buy
DAN ELDON WAS BORN IN
LONDON ON SEPTEMBER
18TH, 1970, AND FROM A
VERY EARLY AGE DISPLAYED
SIGNS OF AN EXCELLENT
SENSE OF HUMOR. WHEN
DAN WAS SEVEN YEARS OLD,
HE AND HIS THREE-YEAR-
OLD SISTER AMY MOVED
TO NAIROBI, KENYA WITH
THEIR PARENTS, KATHY AND
MIKE ELDON.
a British school where he
developed a “schoolphobia”
EARLY LIFE YOUNG HUMANITARIAN THE “YEAR ON”
FROM ONE PLACE TO ANOTHER IMAGES OF THE WAR
THE END IS JUST THE BEGINNING
Dan started helping others from a young age. When Dan was
15, he helped support a Maasai family buy buying their hand-
made jewelry, later selling it to fellow students and friends.
It was during this time that he
started to create journals: fat,
bulging books filled with collages,
photographs and whimsical
drawings. He often used satire
and cartoons to comment on
what he saw around him, but
kept the journals as very personal
statements, which he shared with
only a few people.
In the autumn of 1988, Dan Started his “year off” before
going to college. It was, as he described, really a “year
on” and for him, felt more challenging than going straight
into college. He left his home in Kenya and traveled to New
desperate situation.
peacekeepers turned the conflict into an international incident.
During this time, Dan’s pictures were featured in
The violence and horror of
the situation was extremely
hard on Dan. Although he
had “had enough” by late
June of 1993, he agreed
to stay on to cover the
unfolding events. On July
12, 1993, Dan and three
of his colleagues raced
across Mogadishu to cover
the bombing of what was
after being attacked too
many times by a vicious
math teacher, armed with a
sneaker. He convinced his
parents to transfer him to
the International School
of Kenya, attended by
students representing 46
nationalities. Early on, he
joined his journalist mother
on her assignments, and
soon was taking pictures,
which were used in the
local newspapers.
York City, where he had been offered a job at Mademoiselle
Magazine. He was by far the youngest employee at the time,
and although he loved his position, he found being in New
York to be a cold, lonely and difficult experience.
In January, he enrolled in the Pasadena Community College in
California. Immediately, he began to plot a way to get back to
Africa. He devised a scheme whereby he would lead a group
of young people from Nairobi to Malawi. That summer, he and
a friend researched the journey, and drove Dan’s Land Rover,
Deziree, across five African countries.
Armed with this information, Dan, who had transferred to
UCLA (University of California, Los Angeles), set up a charity,
which he named Student Transport Aid. He attracted the
interest of local television stations and newspapers, and
together with 15 friends, raised $25,000 for their venture.
The friends, representing six countries, met in Nairobi and
traveled thousands of miles together in three vehicles to their
destination, a refugee camp in Malawi. There, they donated
one of their vehicles to the Save the Children Fund, as well as
money for three wells, and blankets for a children’s hospital.
bracelets and belts to sell
in America for Student
Transport Aid. Attacked
by Moroccan thieves and
delayed by a very sick
Land Rover, he spent a
fitful summer in Marrakesh,
before arriving home just in
time to ship $5,000 worth
of bounty to America.
beaten, clubbed and
During Dan’s high school years, he held many charity fund-
raising dances in the “Mkebe,” a large tin shed in the backyard
of the Eldon home. Always looking for a way to raise funds, he
Dan graduated from the International School of Kenya in 1988,
winning the International Relations and Community Service
awards. He addressed his class, emphasizing in importance of
crossing cultural barriers and caring for others.
Throughout his life, Dan was
fortunate in being able to travel
extensively, and had visited
46 countries by the time
of his death. In addition, he
But Dan always felt protected in Mogadishu. He moved easily
from the notorious Bahara Market, home of Mogadishu’s most
dangerous criminals, to dine with the heads of aid missions,
generals, and UN advisors.
Initially viewed as another
enthusiastic youngster, he
soon earned the title of a true
professional, along with the
respect of his colleagues, friends,
and locals, who called him the
“Mayor of Mogadishu”
because of his friendliness to all.
Dan Eldon was a passionate photojournalist and
activist. He was born in London, but spent most
of his life in Africa, the place he called home.
Dan died at only twenty two years, but his life
was full of adventures and passion.
The exhibition “Dan Eldon: the journey is the
destination” tells the story of Dan through his
journals and photographs and celebrates his life
which is a source of inspiration to many.
JUNE 1ST
- AUGUST 31ST
, 2013
lore the unknown and the
, distant and near and to record
l with the eyes of a child,
uty, (of the flesh or otherwise) horror,
aces of utopia or Hell. Select your
th care, but when in doubt, take on
ew crew and give them a chance. But
all costs fluctuations of sincerity
ur best people.”
MISSION STATEMENT
JUNE 1ST
- AUGUST 31ST
, 2013
To explore the unknown and the
familiar, distant and near and to record
in detail with the eyes of a child,
any beauty, (of the flesh or otherwise) horror,
irony, traces of utopia or Hell. Select your
team with care, but when in doubt, take on
some new crew and give them a chance. But
avoid at all costs fluctuations of sincerity
with your best people.”
DAN’S MISSION STATEMENT
“

DAN ELDON WAS BORN IN
LONDON ON SEPTEMBER
18TH, 1970, AND FROM A
VERY EARLY AGE DISPLAYED
SIGNS OF AN EXCELLENT
SENSE OF HUMOR. WHEN
DAN WAS SEVEN YEARS OLD,
HE AND HIS THREE-YEAR-
OLD SISTER AMY MOVED
TO NAIROBI, KENYA WITH
THEIR PARENTS, KATHY AND
MIKE ELDON.
a British school where he
developed a “schoolphobia”
EARLY LIFE YOUNG HUMANITARIAN THE “YEAR ON”
Dan started helping others from a young age. When Dan was
15, he helped support a Maasai family buy buying their hand-
made jewelry, later selling it to fellow students and friends.
It was during this time that he
started to create journals: fat,
bulging books filled with collages,
photographs and whimsical
drawings. He often used satire
and cartoons to comment on
what he saw around him, but
kept the journals as very personal
statements, which he shared with
only a few people.
In the autumn of 1988, Dan Started his “year off” before
going to college. It was, as he described, really a “year
on” and for him, felt more challenging than going straight
into college. He left his home in Kenya and traveled to New
after being attacked too
many times by a vicious
math teacher, armed with a
sneaker. He convinced his
parents to transfer him to
the International School
of Kenya, attended by
students representing 46
nationalities. Early on, he
joined his journalist mother
on her assignments, and
soon was taking pictures,
which were used in the
local newspapers.
York City
Magazine
and altho
York to b
In Janua
California
Africa. H
of young
a friend
Deziree,
Armed w
UCLA (Un
which he
interest
together
The frien
traveled
destinati
one of th
money fo
During Dan’s high school years, he held many charity fund-
raising dances in the “Mkebe,” a large tin shed in the backyard
of the Eldon home. Always looking for a way to raise funds, he
Dan graduated from the International School of Kenya in 1988,
winning the International Relations and Community Service
awards. He addressed his class, emphasizing in importance of
crossing cultural barriers and caring for others.
Throughout his life, Dan was
fortunate in being able to travel
extensively, and had visited
46 countries by the time
of his death. In addition, he
JUNE 1ST
- AUGUST 31ST
, 2013
n and the
record
a child,
wise) horror,
ect your
t, take on
hance. But
sincerity
NT

Dan returned to UCLA
in the autumn of 1990
and began to plan
another adventure, which
necessitated a move to
London after Christmas. He
attended Richmond College
and organized the purchase
of yet another Land Rover.
His scheme was to buy
YEAR ON”
FROM ONE PLACE TO ANOTHER IMAGES OF THE WAR
umn of 1988, Dan Started his “year off” before
ollege. It was, as he described, really a “year
r him, felt more challenging than going straight
e. He left his home in Kenya and traveled to New
desperate situation.
peacekeepers turned the conflict into an international incident.
York City, where he had been offered a job at Mademoiselle
Magazine. He was by far the youngest employee at the time,
and although he loved his position, he found being in New
York to be a cold, lonely and difficult experience.
In January, he enrolled in the Pasadena Community College in
California. Immediately, he began to plot a way to get back to
Africa. He devised a scheme whereby he would lead a group
of young people from Nairobi to Malawi. That summer, he and
a friend researched the journey, and drove Dan’s Land Rover,
Deziree, across five African countries.
Armed with this information, Dan, who had transferred to
UCLA (University of California, Los Angeles), set up a charity,
which he named Student Transport Aid. He attracted the
interest of local television stations and newspapers, and
together with 15 friends, raised $25,000 for their venture.
The friends, representing six countries, met in Nairobi and
traveled thousands of miles together in three vehicles to their
destination, a refugee camp in Malawi. There, they donated
one of their vehicles to the Save the Children Fund, as well as
money for three wells, and blankets for a children’s hospital.
bracelets and belts to sell
in America for Student
Transport Aid. Attacked
by Moroccan thieves and
delayed by a very sick
Land Rover, he spent a
fitful summer in Marrakesh,
before arriving home just in
time to ship $5,000 worth
of bounty to America.
ghout his life, Dan was
nate in being able to travel
sively, and had visited
countries by the time
death. In addition, he
ed seven languages
ool and out of it.
But Dan always felt protected in Mogadishu. He m
from the notorious Bahara Market, home of Moga
dangerous criminals, to dine with the heads of ai
soon earned the title of a t
professional, along with th
respect of his colleagues, f
and locals, who called him
“Mayor of Mogadis
because of his friendliness

THE END IS JUST THE BEGINNINGghout the spring of 1993, Dan stayed in Mogadishu,
horrified and fascinated by the violence and tragedy he
ded. The situation worsened, and the death of Pakistani
keepers turned the conflict into an international incident.
g this time, Dan’s pictures were featured in
papers and magazines around the world. On June 12,
his photo made a double-page spread in Newsweek
zine, as well as the covers on papers everywhere.
ril of 1993, Dan published his first book, Somalia,
ection of photographs and collages which sold
ly to aid workers and soldiers posted to the country
dered by most to be more dangerous than Bosnia.
The violence and horror of
the situation was extremely
hard on Dan. Although he
had “had enough” by late
June of 1993, he agreed
to stay on to cover the
unfolding events. On July
12, 1993, Dan and three
of his colleagues raced
across Mogadishu to cover
the bombing of what was
beaten, clubbed and
But Dan always felt protected in Mogadishu. He moved easily
from the notorious Bahara Market, home of Mogadishu’s most
dangerous criminals, to dine with the heads of aid missions,
soon earned the title of a true
professional, along with the
respect of his colleagues, friends,
and locals, who called him the
“Mayor of Mogadishu”
because of his friendliness to all.
Dan Eldon was a passionate ph
activist. He was born in Londo
of his life in Africa, the place
Dan died at only twenty two y
was full of adventures and pas
The exhibition “Dan Eldon: the
destination” tells the story of D
journals and photographs and c
which is a source of inspiration
JUNE 1ST
- AUGUST 31ST
, 2013
To explore the unknown and the
familiar, distant and near and to record
in detail with the eyes of a child,
any beauty, (of the flesh or otherwise) horror,
irony, traces of utopia or Hell. Select your
team with care, but when in doubt, take on
some new crew and give them a chance. But
avoid at all costs fluctuations of sincerity
with your best people.”
DAN’S MISSION STATEMENT
“

Deploy: Final 2D, covers
The Journey in words The Journey in images

PACKAGING6
Design: preliminary mock-ups

PACKAGING6
Design
After doing my research and my preliminary mock ups,
I decided to go with my first idea, which was a dust
jacket around the notebook and a paper strip closing
the notebook plus a single pen, as shown in the image
below.
My package would work as a limited edition of
a sketchbook from the brand Moleskine. For this
reason, I made a quick research about limited editions
of Moleskines.
Jacket
Pen
Strip

PACKAGING6
Development: jacket
Dan Eldon was a passionate
photojournalist and activist. He was
born in London, but spent most of his
life in Africa, the place he called home.
Dan died at only twenty two years, but
his life was full of adventur e sand
passion. He continues to be a source
of inspiration to many, whether
for his artistic legacy (expressed on his
journals), his humanitariam actions or
for his love for li f e . Throughout
his life, Dan was fortunate in being able
to travel extensively, and had visited 46
countries by the time of his death. In
addition, he studied seven languages in
school and out of it.
another enthusiastic
earned the title of
iona l, along with
olleagues, friends,
ed him the Mayor of
e of his friendliness
ecially made for the
on: the journey is the
tells the story of Dan
s and photographs,
rce of inspiration for
FULL OF ADVENTURES
PASSIONATE
IONAL
INSPIRATION
LOVE FOR LIFE
Outside
Inside Poster

PACKAGING6
Development: strip
Sketchbook
80 pages, 9x14 cm - 31/2 x 51/2’’,
top quality, heavy acid-free paper,
expandable inner pocket.
The history of Moleskine is inside.
The cover turns into a promotional poster of the
exhibition “Dan Eldon: the journey is the destination”.
TheJourneyisthedestination
Sketchbook
80 pages, 9x14 cm - 31/2 x 51/2’’,
Promotional poster of the exhibition
“Dan Eldon: the journey is the
destination” is inside.
Open the cover and discover Dan’s
Mission Statement.
photojournalist and activist. He was
born in London, but spent most of his
life in Africa, place he called home.
Dan died with only twenty two years,
but his life was full of adventuresand
FULL OF ADVENTURES
PASSIONATE

PACKAGING6
Deploy: Final 2D, strip
Sketchbook
80 pages, 9x14 cm - 31/2 x 51/2’’,
Promotional poster of the exhibition
“Dan Eldon: the journey is the
destination” is inside.
Open the cover and discover Dan’s
Mission Statement.
thejourneyisthedestination

PACKAGE6
Deploy: Final 2D, jacket front, back and flaps
photojournalist and activist. He was born
in London, but spent most of his life in
Africa, the place he called home. Dan
died at only twenty two years, but his
life was full of adventur e s and
of inspiration to many, whether
for his artistic legacy (expressed on his
journals), his humanitariam actions or
for his love for li f e . Throughout
his life, Dan was fortunate in being able
to travel extensively, and had visited 46
countries by the time of his death.
In addition, he studied seven languages
Initially viewed as another enthusiastic
youngster, he soon earned the title of a
true pr ofess iona l , along with
the respect of his colleagues, friends,
and locals, who called him the Mayor of
Mogadishu” because of his friendliness
to all.
This Journal was specially made for the
exhibition “Dan Eldon: the journey is the
destination”, which tells the story of Dan
through his journals and photographs,
and aim to be a source of
for people of all ages.
FULL OF ADVENTURES
PASSIONATE
TRUE PROFESSIONAL
INSPIRATION
INSPIRATION
LOVE FOR LIFE

PACKAGE6
Deploy: Final 2D, opened jacket, inside poster

PACKAGE6
Final 2D: promotional poster

PROJECTS 1–47
Introduction Wall

PROJECTS 1–47

PROJECTS 1–47
Narrative Literature

CITING8
Websites:
www.daneldon.org
http://en.wikipedia.org/wiki/Dan_Eldon
Books:
Title: Dan Eldon : the art of life
Author: New, Jennifer.
Publisher Information: San Francisco : Chronicle Books, c2001.
Title: The journey is the destination : the journals of Dan Eldon
/ edited by Kathy Eldon.
Author: Eldon, Dan, 1970-1993.
Publisher Information: San Francisco : Chronicle Books, c1997.
All the text and photographs of Dan Eldon life and journals
belong to Dan Eldon Org.

EXTRAS: RESEARCH9
Short life of Dan Eldon
from www.daneldon.org/about/about-dan-continued
Born in London, in 1970.
Move to Africa (Kenya) in 1977. Kenya remained Dan’s
home for the rest of his life.
He visited more than 40 countries in 22 years.
He grew up with a constant stream of interesting visitors at
his family dinner table.
11/12 years old, he joined his journalist mother on her
assignments, and soon was taking pictures, which were used
in the local newspapers.
He convinced his parents to transfer him to the
International Scholl of Kenya, attended by students
representing 46 nationalities. With new friends, new
adventures came.
Dan started helping others from a young age.
When he was 15, he started to create journals for a schools
assignment. They were fat, bulging books filled with collages,
photographs and whimsical drawing. He often used satire
and cartoons to comment on what he saw around him, but
kept the journals as very personal statements, which he
shared with only a few people.
He was always looking for a way to raise funds, he also
produced colorful t-shirts of his own design, and even
He studied 7 languages.
In the fall of 1988, Dan started his “year off” before going
to college. It was, as he described, really a “year on” and for
him, felt more challenging than going straight into college.
He left his home in Kenya and traveled to New York City,
where he had been offered a job at Mademoiselle Magazine.
He was by far the youngest employee at the time.
In April of 1992, Dan flew to Kenya, where he worked as a
third assistant director on a feature film.
of Baidoa, where he shot some of the first pictures to touch
the conscience of millions.
The international news agency, Reuters, spotted his work,
and by Christmas, Dan was working for the company,
shooting the increasingly desperate situation.
In April of 1993, Dan published his first book, Somalia, a
collection of photographs and collages which sold rapidly to
aid workers and soldiers posted to the country considered
by most to be more dangerous than Bosnia.
Initially viewed as another enthusiastic youngster, he soon
earned the title of a true professional, along with the
respect of his colleagues, friends, and locals, who called him
the “Mayor of Mogadishu” because of his friendliness to all.
The violence and horror of the situation was extremely
hard on Dan. Although he had “had enough” by late June
of 1993, he agreed to stay on to cover the unfolding
events. On July 12, 1993, Dan and three of his colleagues
raced across Mogadishu to cover the bombing of what
was thought to be General Aideed’s headquarters. In the
ensuing confusion, all four young men were beaten, clubbed
and stoned to death by an angry mob furious about the
death of over 50 of their friends, fathers, and brothers at
the hands of U.S. and U.N. soldiers.

Development: color study
For my color study, I used images of Dan Eldon’s journals and started
to pick up colors from it. After that, I separate the colors with similar
hues in groups and decided what I would use.
EXTRAS: IDENTITY9

The concept of the identity is connected to the artistic work of Dan Eldon. He used to make a lot of collages and rip
photos and pieces of paper. I brought these elements for the identity, woking separately with the title and subtitle. For
the title, I worked with collage and a lot of strips of ripped paper; and for the subtitle I worked with a single piece of
ripped paper with a handwritten font on it, as it was Dan’s writing. The handmade approach matches if the style and
artistic work of Dan Eldon and it’s used in all the following work.
EXTRAS: IDENTITY9
Deploy: final identity before midterm review

EXTRAS: IDENTITY WALL9
Deploy: final before midterm review

EXTRAS: IMAGES OF THE PROCESS9

9 EXTRAS: IMAGES OF THE PROCESS

Exhibition Design_Dan Eldon_Process Book

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