1. SharePoint 2010
as a
Digital Service Platform
Nir Levy
CTO, Realcommerce
MRS DMP, Microsoft

2. the internet today

3. Self Service
Components

4. Self Service Components
• General public service
• Registration
• Authentication and authorization
• Multi tenancy
• Integrations
• Mobile
• Social

5. General Public Service
• FAQ and Help Screens
• Troubleshooting Wizard
• Strong Search Capabilities

6. Start Process:
Registration
Insert
IMTSI
Getting the users in - Registration Unique Identifier
Email
New password
Confirm new password
Captcha details
Get User details from
• Self Registration
CRM and
Verifying IMTSI and
Unique Identifier in No
CRM
• CRM Integration Yes Is the input valid?
• Separate Logic from Presentation Check if
•
CRM:webLoginUserNa No
Users repository me is not empty
Creating User in AD:
AD.IMTSI =CRM:ContactRef.IMTSI
• Support multi-tennancy
AD.Username = Email
AD.Password= new Password
AD.UniqueID = UniqueID
Yes
Is AD add user
No & user already exist No & general failure
successfully
Yes
Updating User details in CRM:
CRM:webLoginUserName =
Email
Site does silent
login to user
Output screen:
Output screen: user is Sending email error message
already registered message to Email
message
Output screen:
My BPLC Home
Page
Display registration
success notification
End Process

7. Getting the users in - Authentication
• Single Sign On
• Leverage Identity Foundation
• Claims Based Authentication
• Support for SAML 2.0
• Users Repository

8. Integrations
• Use an application server to handle BL
• Use an EAI service to handle integrations
• Online Integrations
• Offline Integrations
Website App Server Backend1
E
A
I
App DB Backend2

9. Integration Examples
• Billing
• CRM
• Call status
• Open calls
• Change details
• LOB data

10. Integrating with the Marketing Site
• One site to serve both Self Service and Marketing
• Unified user experience
• Single CMS for everything
• Ability to mix content and service
• Separate Marketing and Self Service Sites
• Support for secured/public network zones
• Different physical locations

11. • Self Service and Marketing Site
Same URL Single SSL
Single MasterPage
Breadcrumbs
Marketing Data
Personal Data

12. • Self Service and Marketing Site
Banner Banner Personal Details Personal Messages
WebPart WebPart WebPart WebPart

13. • Self Service Standalone
Different URL SSL
Different
MasterPage
No Breadcrumbs
Marketing Data
(Site Level) Personal Data

14. • Self Service Standalone
Banner
WebPart
Banner
WebPart
Personal Details
News WebPart
WebPart
FAQ
WebPart

15. Mobile
Self Service

16. Mobile Self Service Versions
• Responsive web design
• Dedicated mobile site
• Mobile adaptation of current site
• Mobile apps

17. Responsive web design
• Focus on Web access
• One Site fits all
320px 600px 900px Wider
• Difficult to design but easier to maintain
• Good for new sites

18. Dedicated mobile site
• Two different site-collections
• WebPart level customizations
Mobile Site collection Web Site Collection
• Greater business flexibility
• Good for existing and new sites

19. Mobile Adaptation
• Website adapted to mobile by external system
• No change to existing site
Mobile Adaptation
MobileSpear
Adapted Mobile Site
Web Site collection
• Simple setup
• Good for existing sites

20. Mobile Application
• Standalone app, possibly hybrid
• Uses application server or website as backend
• Complex setup
• Good for frequent or recurring use

21. Leveraging
Social Networks

22. Self Service in Facebook
• Pushing feeds to social networks
• Creating facebook pages and apps
• Using facebook chat

23. Architecture

24. Logical Architecture
Authentication & Authorization
Cross Channel
CMS
Presentation Layer
Application Layer
EAI Platform
CRM Billing LOBs

25. Mobile
Desktop
EAI
Social Billing
LOB1

26. Wrap Up

27. Self Service Components
• General public service
• Registration & Authentication
• Integrations
• Mobile
• Social

28. Thank You
Nir Levy,
CTO, RealCommerce
MRS DMP, Microsoft
nirl@realcommerce.co.il
http://www.linkedin.com/in/nirlevy