As presented at Microsoft & Realcommerce Open House, Dec 8th 2011.

1. SharePoint 2010
as a
Digital Presence Platform
Nir Levy
CTO, Realcommerce Ltd.
MRS DMP, Microsoft

2. Realcommerce Ltd.
• Strategy
Business analysis, Concept creation, UX, UI
• Technology
Robust, Smart, efficient content management & e-commerce platforms for
mega sites
• Leadership
Powering Israel’s largest and most successful enterprises

3. the web is dead ?

4. demise of the web

5. 1999

6. 2009

7. today

8. social network usage
800 million active users
400 million daily
75% of which are non-
Americans
350 million mobile
users

9. mobile usage
• 71% smartphone users that see TV, press or online ad, do a mobile
search for more information.
• 79% percent of large online advertisers still do not have a mobile
site.
• 25% of Americans only do mobile browsing.

10. the new internet

11. the new internet

12. your organization today

13. where you should go

14. digital presence platform

15. digital presence platform

16. SharePoint 2010 FIS as a
Digital Presence Platform
The challenge:
Deploying a framework that will provide the business user with the tools to
self-manage the digital presence and win the web, mobile and social
domain.
The framework should provide great flexibility and easy-to use functionality
thus empowering the business user to create and manage the whole online
operation with minimal need for IT resources.
Is this possible?

17. Introducing WebSpinach
for SharePoint 2010
WebSpinach leverages SharePoint’s features and
infrastructure for the web, mobile and social.
WebSpinach adds a layer on top of SharePoint
2010, which uses native SharePoint APIs. This
means that you can enjoy all the features that
ship with SharePoint 2010 plus all the incredible
architecture and functionality added by
WebSpinach.
It’s the SharePoint you already know
with the spinach you need to win the
digital world!

18. DPP Wish List
• Dynamic Page Building Capabilities
• Content Sharing Between Multiple Sites an
Channels
• Site and Cross Channel Integrity
• Media Asset Management
• Social Network Integration
• Mobile Web
• Pre-built WCM WebParts
• SEO driven display and URLs
• Performance and Caching

19. Dynamic Page Builder
• Build dynamic grids with
simple drag and drop
• Change existing page layouts
in seconds
• Use per-page layouts to avoid
accidental changes to other
pages
• Constrain editors to pre-
defined brand guidelines
• Control SEO features for every
page on the site

20. Content Sharing Between Multiple Sites
• Use multiple site-collections to target different audiences
• Selectively share articles between site-collections
• Shared items use the target site’s look& feel
• Manage all your sites’ content from a single, easy to use interface
• Share media and documents across multiple site-collections
• Control SEO and friendly URLs on a site-collection level

21. Media Assets Management
• Manage all your digital media assets in a single location
• Search and filter media based on meta-data
• Add tags, taxonomies and meta-data to your media and files
• Add media to pages and web-parts with a point-and-click interface

22. Social Network Integration
• Publish articles and news to social media channels with a single click
• Support for scheduled publishing
• Editor-Controlled social sharing buttons on pages
• Create and manage Facebook pages as SharePoint sites
• Add Facebook comment box to any page on your site

23. Mobile Web
• Create and manage your mobile web site directly
from SharePoint
• Build mobile pages like any other page
• Share content between mobile and desktop sites
• Support for smart transitions for mobile web sites
• Support for Android, iOS, and Windows Phone 7.5
• HTML5 compliant

24. SEO driven display and URLs
When it comes to standing out from the
crowd, WebSpinach gives you a real edge!
In order to increase the website’s visibility, WebSpinach
for SharePoint 2010 allows the content editor to define
custom, hierarchical, friendly URLs and manipulate search-
--engine--ready meta--data. Moreover, it adheres to the
latest standards in web---development and produces clean
and friendly XHTML that search--engines process better.

25. Cross-Channel Integrity Manager
• Create links to pages and articles with a friendly pick-and-choose interface
• No more copy/paste of hard-coded links
• Integration to the Rich-Text Editor and Ribbon
• Links to yet-unpublished pages will be displayed only when the target is published
• Links to removed or archived pages will be automatically removed from the site

26. Component-based Caching
WebSpinach features an enhanced performance
and caching infrastructure that allows even the
most complex websites to handle large amounts
of traffic. The caching layers offer component-
level caching and tuning which facilitate the
adoption of different caching strategies based
on your business needs.

27. WebSpinach Main Modules
• Dynamic Page Builder
• Content Sharing Between Multiple Sites
• Site Integrity Manager
• Media Assets Management
• Social Network Integration
• Mobile Web
• Pre-built WCM Accelerators
• SEO driven display and URLs
• Component-based Caching

28. WebSpinachs’ Benefits
• Reduce TCO by more than 30% .
• Lower development costs and risks by
leveraging your existing IT skillset and
knowledge
• Empower non-technical marketing staff to
manage even the most complex dynamic
sites
• Market your site with advanced SEO
optimization and social networking features
• Easily repurpose your site to multiple
channels and languages
• Easily create and manage independent
mobile sites based on already existing
content

29. Thank You
Nir Levy,
CTO, RealCommerce
MRS DMP, Microsoft
nirl@realcommerce.co.il
http://www.linkedin.com/in/nirlevy

30. http://www.webspinach.com