1. HOW TO MAKE A
“KILLER PRESENTATION”
INSEEC MASTER WINE M1
OCTOBER 2011
PAUL DAWSON

2. CONCLUSION FIRST!
• THE SECRET KEY TO A KILLER PRESENTATION….
• YOUR INTRODUCTION IS YOUR CONCLUSION!
1) “TELL ‘EM WHAT YOU’RE GONNA TELL ‘EM”
2) “TELL ‘EM”
3) “TELL ‘EM WHAT YOU TOLD ‘EM”
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3. A “KILLER PRESENTATION” IS ….
• EASY TO UNDERSTAND
• CLEARLY STRUCTURED
• DELIVERED WITH CONFIDENCE
IT IS A SKILL YOU CAN LEARN (…. and you will
never stop learning!)
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4. YOUR “KILLER PRESENTATION” IS…
• PLANNED
– KNOW AUDIENCE
– SIMPLE GOALS
• CREATED
– THE MAGIC OF THREE
– TRANSITIONS
• DELIVERED
– CONFIDENT
– BODY LANGUAGE
– STEVE JOBS VISUALS!
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5. THREE SKILLS FOR A
“KILLER PRESENTATION”
You need to master THREE skills:
1. PLAN
2. CREATE
3. DELIVER
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6. 1. PLAN YOUR PRESENTATION
• Know your audience
• Research your topic
• Clarify your goals
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7. 1. PLAN: KNOW YOUR AUDIENCE
• Who are they?
• What do they want to know?
• What do they know already?
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8. 1. PLAN: DO YOUR RESEARCH
• Develop your thesis
• Brainstorm/write down all your ideas
• Simplify down to your key points
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9. 1. PLAN: CLARIFY YOUR GOALS
• What’s your overall message?
• What are your supporting arguments?
• What is your conclusion / call to action?
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10. 1. PLAN : SUMMARY
• Know your audience
• Know your subject
• Know your objective
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11. THREE SKILLS FOR A
“KILLER PRESENTATION”
1. PLAN
2. CREATE YOUR PRESENTATION
3. DELIVER
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12. 2. CREATE YOUR PRESENTATION
• Distill your material
• Outline your key points
• Organize your structure
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13. 2. CREATE: ORGANIZE YOUR
STRUCTURE
• Introduction : Say what you are going to say
• Main Body: Say it
• Summary: Say what you have said
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14. 2. CREATE : USE A PYRAMID
• Simple to organize
• Easy to follow
• Perfect symmetry
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15. ANCIENT PYRAMID
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16. NATURAL PYRAMID

17. HUMAN PYRAMID
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18. PRESENTATION PYRAMID
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19. PRESENTATION PYRAMID
INTRODUCTION
MAIN
BODY
TRANSITIONS
CONCLUSION

20. 2. CREATE: USE THREE POINTS
• Easy to follow
• Easy to recognize
• Easy to remember
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21. THREE: SYMBOLIC

22. THREE: STRUCTURAL

23. THREE: ELEMENTAL

24. 2. CREATE : SUMMARY
Your presentation:
• Has a beginning, middle and end
• Repeats key points
• Uses transitions
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25. THREE SKILLS FOR A
“KILLER PRESENTATION”
1. PLAN
2. CREATE
3. DELIVER YOUR PRESENTATION
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26. STAGE FRIGHT……?
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27. “BUTTERFLIES IN MY STOMACH”
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28. NERVOUS
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29. SCARED
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30. 3. DELIVER YOUR PRESENTATION
• Communicate confidently VOICE
• Manage your nerves BODY
LANGUAGE
• Support your message VISUALS
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31. 3. DELIVER:MANAGE YOUR NERVES
• Posture
• Pauses and pace
• Eye contact
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32. 3. DELIVER: USE GOOD VISUALS
• Keep it simple
• Avoid overkill
• Make it relevant
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33. VISUAL OVERKILL
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34. SIMPLE VISUAL
CORD COMPANY OBJECTIVES
• Organic growth
• More competition
• Higher profits
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35. OVERKILL
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36. SIMPLE
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37. OVERKILL
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38. SIMPLE
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39. CONCLUSION FIRST…and LAST!
• THE SECRET KEY TO A KILLER PRESENTATION….
• YOUR INTRODUCTION IS YOUR CONCLUSION!
1) “TELL ‘EM WHAT YOU’RE GONNA TELL ‘EM”
2) “TELL ‘EM”
3) “TELL ‘EM WHAT YOU TOLD ‘EM”
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40. FINAL SUMMARY
A “KILLER” PRESENTATION
• PLAN
– KNOW AUDIENCE
– SIMPLE GOALS
• STRUCTURE
– THE MAGIC OF THREE
– TRANSITIONS
• DELIVER
– CONFIDENT
– BODY LANGUAGE
– STEVE JOBS VISUALS
YOU CAN LEARN THESE SKILLS!
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41. BIBLIOGRAPHY
Lend Me your Ears; auth. Max Atkinson
(Oxford University Press - 2005)
The Truth About Confident Presenting; auth. James O’Rourke
(Pearson Books - 2008)
Presentation Zen; auth. Garr Reynolds
(New Riders Books - 2008)
The Power of Charm; auth. Brian Tracy and Ron Arden
(American Management Association Books – 2006)
The Pyramid Principle; auth. Barbara Minto
(Prentice Hall Books – 1987)
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