Are you looking to take your digital marketing game to the next level? Raghu Gaddam is here with a specialized digital marketing training program designed to help you get ahead. As an acclaimed digital marketer and entrepreneur, Raghu is giving away all his secrets on how he created successful campaigns for some of the most renowned companies in the world.
1. Digital Marketing
brand promotion that uses the internet and
other digital communication channels to
reach out to potential customers
2. Content Marketing
Social Media Marketing
Email Marketing
Affiliate Marketing
Online Public Relations
SEO
Pay Per Click
Viral marketing
Influencer Marketing
Digital Marketing PPT
Various Channel Used
3. 1. Blogs + Articles
Short articles on “trend topics" of 250–1000 words
2. SEO + Web Content
Use effective keywords to Google-optimize your website.
3. White papers
case studies of 3,000–5,000 words that establish you as a trusted advisor
4. E-Book
5,000 - 20,000 word Informative books attract visitors to your website
5. Pay-per-Click campaigns
The search engine results page's top spot can be purchased.
6. Specialized search engines
Use chemical-specific search engines to index goods.
7. Webinars
Online lectures to inform customers about your products and their applications.
Digital Marketing
PPT
Digital Marketing Strategy
4. SEM (Paid)
• Google Ads
• Bind Ads
SEO ( Organic)
• Google
• Bing
• Yahoo
SMM (Paid)
• Facebook
• Instagram
• Pinterest
Direct
•
Push
•
Email
•
Customer Base
Referral
•
Affiliates
•
PR
SMO (Organic)
•
Facebook Ads
•
Pinterest Ads
Digital Marketing PPT
Digital Marketing Channels In A Nutshell
5. Impactful Economical Instant Feedback
Time & Effort Saving Flexibility Real-Time Analysis
Digital Marketing PPT
Benefits Of Digital Marketing
6. Reach The Right Audience
Engage With Your Audience
Motivate Your Audience To Take Your Action
Maximize Return On Investment (ROI)
Digital Marketing PPT
Digital Marketing Objectives
7. Traffic Generation
Event promotion
Branding
Increasing App Download
Seasonal & Occasional Sales
Increasing Video view
Lead Promotion
Product selling
Reach
Interaction
Call Generation
Time-bound
Digital Marketing PPT
Digital Marketing Objectives
8. What is PPC (pay-per-click) marketing?
Pay-per-click marketing is a method of generating clicks to your website through search engine advertising
rather than "earning" such hits organically.
Benefits Of PPC Advertising
01
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03
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Fast Measurable Results
Traffic is targeted
You only pay for clicks
Get on the top spot of googles
page 1 search results instantly
Digital Marketing PPT
Pay Per Click
9. What Is SMM?
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing
tool. The goal of SMM is to produce content that users will share with their social network to help a company increase
brand exposure and broaden customer reach.
Advantage Of SMM
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Increased Brand Awareness
More Inbound Traffic
Improved Search Engine Rankings
• Higher Conversion Rates
• Better Customer Satisfaction
Digital Marketing PPT
Social Media Marketing
10. SEO (Search Engine optimization)
SMO ( Social Media Optimization)
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
Digital Marketing PPT
Digital marketing Areas
