Digital Marketing
brand promotion that uses the internet and
other digital communication channels to
reach out to potential customers

Content Marketing
Social Media Marketing
Email Marketing
Affiliate Marketing
Online Public Relations
SEO
Pay Per Click
Viral marketing
Influencer Marketing
Digital Marketing PPT
Various Channel Used

1. Blogs + Articles
Short articles on “trend topics" of 250–1000 words
2. SEO + Web Content
Use effective keywords to Google-optimize your website.
3. White papers
case studies of 3,000–5,000 words that establish you as a trusted advisor
4. E-Book
5,000 - 20,000 word Informative books attract visitors to your website
5. Pay-per-Click campaigns
The search engine results page's top spot can be purchased.
6. Specialized search engines
Use chemical-specific search engines to index goods.
7. Webinars
Online lectures to inform customers about your products and their applications.
Digital Marketing
PPT
Digital Marketing Strategy

SEM (Paid)
• Google Ads
• Bind Ads
SEO ( Organic)
• Google
• Bing
• Yahoo
SMM (Paid)
• Facebook
• Instagram
• Pinterest
Direct
•
Push
•
Email
•
Customer Base
Referral
•
Affiliates
•
PR
SMO (Organic)
•
Facebook Ads
•
Pinterest Ads
Digital Marketing PPT
Digital Marketing Channels In A Nutshell

Impactful Economical Instant Feedback
Time & Effort Saving Flexibility Real-Time Analysis
Digital Marketing PPT
Benefits Of Digital Marketing

Reach The Right Audience
Engage With Your Audience
Motivate Your Audience To Take Your Action
Maximize Return On Investment (ROI)
Digital Marketing PPT
Digital Marketing Objectives

Traffic Generation
Event promotion
Branding
Increasing App Download
Seasonal & Occasional Sales
Increasing Video view
Lead Promotion
Product selling
Reach
Interaction
Call Generation
Time-bound
Digital Marketing PPT
Digital Marketing Objectives

What is PPC (pay-per-click) marketing?
Pay-per-click marketing is a method of generating clicks to your website through search engine advertising
rather than "earning" such hits organically.
Benefits Of PPC Advertising
01
02
03
04
Fast Measurable Results
Traffic is targeted
You only pay for clicks
Get on the top spot of googles
page 1 search results instantly
Digital Marketing PPT
Pay Per Click

What Is SMM?
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing
tool. The goal of SMM is to produce content that users will share with their social network to help a company increase
brand exposure and broaden customer reach.
Advantage Of SMM
01
02
03
04
Increased Brand Awareness
More Inbound Traffic
Improved Search Engine Rankings
• Higher Conversion Rates
• Better Customer Satisfaction
Digital Marketing PPT
Social Media Marketing

SEO (Search Engine optimization)
SMO ( Social Media Optimization)
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
Digital Marketing PPT
Digital marketing Areas

Internet
TV
Radio
Mobile
Out Of Home
website
Mobile
app
Search
Engine
Social
Media
Email Referral
TV radio Mobile Out Of Home
Online / Internet digital Marketing
Offline digital Marketing
Digital Marketing PPT
Promoting Brand Awareness

Digital
Marketing
SEM Web Design
Video
Production
Branding
Content
Marketing
App
Development
SEO
Email
marketing
Social Media
Digital Marketing PPT
DM Consist Of

Digital Marketing PPT
Benefits Of
Increase
Lead
Generation
Increase
Sales
Revenue
Improve
brand
awareness
Improve
Data
Quality
Increase
website
traffic
Improve
User
experience
DM Benefits

THANK YOU
enquiry@raghugaddam.com
https://raghugaddam.com/