7. Psychic Numbing
Paul Slovic, University of Oregon
This slide links to a video that can be found at
http://nsfgov.httpsvc.vitalstreamcdn.com/nsfgov_vitalstream_com/psychic_numbing.swf
13. Left Brain versus Right Brain
Yellow Blue Orange
Black Red Green
Purple Yellow Red
Orange Green Black
g
Blue Red Purple
Green Blue Orange
Your right brain tries to say the colour,
but your left brain tries to say the word
14. Which way is she spinning?
Animated optical illusion can be found at
http://www.news.com.au/heraldsun/story/0,21985,22556281-661,00.html
15. COUNTER-
CLOCKWISE? CLOCKWISE?
LEFT BRAIN FUNCTIONS RIGHT BRAIN FUNCTIONS
Logical Random
Sequential Intuitive
Rational
R ti l Holistic
H li ti
Analytical Synthesizing
Objective Subjective
Looks at parts Looks at wholes
16. IQ accounts for what
proportion of career success?
i f
a)50 to 60 percent
b)35 to 45 percent
c)23
) to 29 p
percent
d)15 to 20 percent
17. The answer is âŠ
4 to 10 percent
Confining oneself only t th
C fi i lf l to the
answers presented is a symptom
of excessive L di
f i L-directed
td
thinking.
56. Resources: Books
Cialdini, Robert B. âInfluence.â x 2
,
Garguilo, Terence L. âOnce Upon a Time.â
Godin, Seth. âAll Marketers are Liars.â
Grobel, Lawrence. âThe Art of the Interview.â
Heath, Chip & Dan. âMade to Stick.â
Maxwell, Richard. âThe Elements of Persuasion.â
ll ih d h l f i
Pink, Daniel H. âA Whole New Mind.â
Simmons, Annette. The
Simmons Annette âThe Story Factor â
Factor.
Wortman, Craig. âWhatâs your Story?â
57. Resources:
Websites/Blogs
/
http://www.sofii.org/
http://www.copyblogger.com/
http://www copyblogger com/
http://www.nonprofitmarketingguide.com
http://www.nonprofitmarketingblog.com/
htt // fit k ti bl /
http://www.donorpowerblog.com/
http://sethgodin.typepad.com/
// /
http://www.gettingattention.org/
58. A few words from Dan Pink
This slide links to a video that can be found at
http://www.youtube.com/watch?v=o89V8YJ09uE