Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Assignment 6
1. 11/17/08
the BAD
• Coffee and words
in same orientation
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• Black text of words
in centre position,
The GOOD
blue text at sides
the GOOD vs the BAD
• Strong colour
contrast
• Cups smaller in
the BAD
the BAD
• Words flow nicely size
in straight line
upwards • Cups have more
details
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• Handles of cups all
The GOOD
The GOOD
point towards the • Background is
right plain, does not
compete for
attention with figure
1
2. 11/17/08
• Gaps present
• “the CORPORATE between each
ladder” vertical line of words,
the BAD
the BAD
Different font sizes but the viewer’s
but due to their mind is able to fill in
proximity people the missing
read the 3 words information to see
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together the ladder.
The GOOD
The GOOD
• 1 coffee cup plus • Length of text
adjacent text seen as
associated increasing from left
to right
• Same hue of
the BAD
the BAD
contents in coffee
• Warm scheme cup but different
colour values show
• Enables viewer to different layers of
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feel a sense of coffee
The GOOD
The GOOD
warmth • Contrast of hue of
background
2
3. 11/17/08
the BAD
the BAD
• Bright red: intense
warmth, fire, intense • Letter of text/
passion, strength rounded coffee cups
and courage
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• Gentle and
The GOOD
The GOOD
• Brown: lots of spots soothing feeling
of brown –peaceful
feeling puts viewer
at ease.
• Black background
the BAD
the BAD
and brown
background, display
different information
• Keeps contents
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within the sheet
The GOOD
The GOOD
• Contrast in shape of
last coffee cup
shows top rank
3
4. 11/17/08
• Eye movement
the BAD
the BAD
sequence from left to
right
• Different fonts used in
headings (1968/2008:
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• Follows increasing
Aesthetics of Engagement)
The GOOD
The GOOD
length of text in
predictable rhythm
• Different fonts and
the BAD
the BAD
• Bad figure and ground
thickness from same
composition due to bad
paragraph of words, breaks colour contrast
the flow and continuity of the
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words • Fonts too thin
The GOOD
The GOOD
• Background has too many
details
4
5. 11/17/08
the BAD
the BAD
• “June 6 2008 in Harris 108”
Letters too far apart, • Red as background colour,
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warm, but hurting for eyes
The GOOD
The GOOD
• Text has no line spacing
Difficult
to tell which text
belong together
the BAD
the BAD
• Low colour contrast • “Aesthetics of
between text and engagement” and others
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background, unable to quite angular and sharp
The GOOD
The GOOD
separate them edges-anger and energetic
5
6. 11/17/08
• No contrast in composition,
the BAD
the BAD
• Contents of poster may
seem to continue beyond paragraphs all lumped
the sheet together
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• Too much contrast in shape
The GOOD
The GOOD
of font - too busy, disturbing
the BAD
• Text too near the frame
Leadeyes off the edge,
can’t hold attention
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The GOOD
6