Mark Lester
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Personal Information
Unternehmen/Arbeitsplatz
New York United States
Beruf
Communications Planner
Branche
Advertising / Marketing / PR
Webseite
planningfallacy.com/
Info
I'm in the business of trying to apply the principles of strategic planning to the selection and use of channels, often referred to as engagement or communications planning. You can reach me at lestermarky@googlemail.com.
Tags
tracking studies behavior neuroscience advertising awareness attitudes
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Awareness fallacy

Vor 13 Jahren • 3096 Aufrufe