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[object Object],[object Object],[object Object],Online community, eh?
[object Object],[object Object],Source:  Ofcom Communications Market Report 2010
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.feverbee.com/2010/11/different-types-of-communities.html
Community of interest Source: http://mygarden.rhs.org.uk/forums/
Community of action Source: http://fairtradetowns.ning.com/
Community of place Source: http://www.sheffieldforum.co.uk/
Community of practice Source: http://www.communities.idea.gov.uk
Community of circumstance Source: http://www.tripadvisor.com/
and also: Community of innovation? Source: http://mystarbucksidea.force.com/
Types of online community Led by individuals Led by organisations Content oriented Conversation oriented Magazine  off-shoots Fan forums Hyperlocal sites Customer forums Community blogs Campaign communities Big group forums
Types of online community Led by individuals Led by organisations Content oriented Conversation oriented http://www.kumb.com/forum/   http://www.nme.com/boards/   http://conservativehome.blogs.com/thetorydiary/   http://en.community.dell.com/
Goals for community engagement Listening Audience insight,  understanding views Buzz generation Stimulating discussion, encouraging sharing Discussion & Response Driving take-up,  asking for feedback Co-production Working with a community to produce a resource
Identifying relevant communities ,[object Object],[object Object]
Identifying relevant communities ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.8m uniques/month 27,000 forum posts/day 50 volunteer moderators 82,000 pageviews 150+ case studies 900 posts/month
 
[object Object],[object Object],[object Object]

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Online communities: why they matter and what to do about it

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Community of interest Source: http://mygarden.rhs.org.uk/forums/
  • 7. Community of action Source: http://fairtradetowns.ning.com/
  • 8. Community of place Source: http://www.sheffieldforum.co.uk/
  • 9. Community of practice Source: http://www.communities.idea.gov.uk
  • 10. Community of circumstance Source: http://www.tripadvisor.com/
  • 11. and also: Community of innovation? Source: http://mystarbucksidea.force.com/
  • 12. Types of online community Led by individuals Led by organisations Content oriented Conversation oriented Magazine off-shoots Fan forums Hyperlocal sites Customer forums Community blogs Campaign communities Big group forums
  • 13. Types of online community Led by individuals Led by organisations Content oriented Conversation oriented http://www.kumb.com/forum/ http://www.nme.com/boards/ http://conservativehome.blogs.com/thetorydiary/ http://en.community.dell.com/
  • 14. Goals for community engagement Listening Audience insight, understanding views Buzz generation Stimulating discussion, encouraging sharing Discussion & Response Driving take-up, asking for feedback Co-production Working with a community to produce a resource
  • 15.
  • 16.
  • 17.
  • 18. 2.8m uniques/month 27,000 forum posts/day 50 volunteer moderators 82,000 pageviews 150+ case studies 900 posts/month
  • 19.  
  • 20.