Evaluation of projects and communications efforts is important but often difficult. The document discusses several challenges with evaluation including a lack of data collection, not prioritizing evaluation, and moving on to new projects before fully evaluating previous work. It provides some suggestions for improving evaluation such as using analytics, dashboards, structured feedback, and logical frameworks to measure objectives, inputs, outputs, and impact.

1. Evaluation: why so hard? Steph Gray, Head of Digital Communications Twitter: @lesteph Email: steph.gray@bis.gsi.gov.uk

2. OK, I admit

3. I’ve been a bit rubbish at evaluation

5. Listening and identifying Gathering and understanding Designing solutions & building support Extending communications and supporting delivery Sustaining relationships and tracking progress

7. So what do we do?

8. URL: bis.gov.uk/gastats Analytics

9. URL: dev.bis.gov.uk/digitaldashboard Dashboards

10. Q: What was this project aiming to do? Q: What went well? What didn’t? Q: What can we learn for future projects? Reviews Engaging the audience Delivering the plan Not so well Went well

11. URL: blog.helpfultechnology.com Sharing

12. Consistency Internal customer feedback What’s missing? Optimisation Structured participant feedback

13. measuring performance objectively in order to make improvements Source: http://www.communities.gov.uk/publications/ communities/communicatingwithcommunities

14. Objectives Sources Measures Data Impact Outputs Activities Inputs

15. Try X out New audience More for less Drive take-up

16. Feedback Analytics Cost (opportunity) The team

17. Reach Engagement Value Cost

18. 24,137 pageviews. 4,453 poll votes. 742 comments. URL: bis.gov.uk/creditconsultation