1. What You Make Possible
What We Make Possible… Together
Vision for the Intelligent Network
John Chambers
Chairman and CEO, Cisco Systems
June 12, 2012

2. Thank Your for Your Continued Commitment
 Over 17,000 in San Diego
– Registration Up 12%
– 42% 1st Time Attending
 Plus ~125,000 virtual & Ustream
 200 Partner Exhibitor / Sponsors
 Enabling Customer / Partner Success
– 600 Sessions – 10 Programs
– Training / Education, Engineer  CIO
– 350 1:1 Meetings… Customers with Cisco Experts
 Loyalists Evangelists (NetVets)
Record Breaking!

3. What’s on Your Mind?
 Cisco Vision / Strategy / Execution
 Future Market Transitions
 Trends Impacting IT Professionals
– Core… Routing / Switching Mobility… Proliferation of Devices
– Security Collaboration
– DC / Virtualization / Cloud Video
 Innovation… Integrated Networked Architecture
 Education
 Ease of Doing Business
 Cisco Evolution… Priorities, Customers, Execution

4. Topics of Interest
Cisco's Innovation 87%
Technology Trends 81%
Market Transitions 69%
Easier To Do Business 69%
Cisco's Evolution 66%
Vision / Strategy 65%

5. Cisco Vision and Strategy… Two “Cornerstones”
Sustainable
Market Customer
Transitions Differentiation
Driven
Innovation

6. Industry Trends… Speed and Number…
Market Transitions
Global Economy
Voice  Video IT  BT
DC / Virtualization / Clouds Emerging Markets
# Devices / BYOD / Any - Any New Competitors
Broadband / Wireless Social Networking
Mobility Speed of Products,
Services Creation
IoT
Information Economy Technology and Business Networked Economy
Connected Architecture Hyper Connected

7. Market Transitions…
Cisco’s Track Record… 2011
1990 Routing… Many Competitors
1993 Switching
1997 Service Provider
1998 Routing Transitions / Asia Financial Crisis
2001 IT Hundred Year Flood
2001 Double Down SP / Architectures
2003 Break Away / Economic Slowdown
2007 Problems Financial Industry (August)
2008 Commitment to Automotive Industry
2009 Economic Recovery (January)
2010 Public Sector Spending / Switching Transitions
2011 IT  BT… Technology and Business Architectures
2012 End-to-End BT Strategic Partnerships

8. 1-3 Year Plan (2011)… Did What We Said We Would Do
Strategy
Customer Driven
Market Transitions
Competition
Aggressive / Breakaway
Technology, Business
Architectures
… IT  BT
Partner-Centric
Strategy
Value / Innovation
Intelligent Networks
5 Foundational Priorities
Organization
Structure Leadership /
Built for Future Innovation DNA
#1, 2… Build / Buy /
Partner / Integrate
Stages of Cisco
Simplification… Disruption Business and
Country Transformation
Ent / Comm / SP / PS
Developed / Emerging

9. Vision / Strategy… Market Transitions, Customer Driven
Internet of Things
S+CC
Connected Industries
Smart Grid
Any
Device Centralized
Video
PC
Virtual Voice & Data
Mobile
Dedicated
Packet
Switched Fixed
Routed
1980’s Circuit
Shared
Early Bridged
Internet
LAN CONNECTIVITY COLLABORATION
TIME
WAN VOICE CLOUD DATA / APPLICATIONS
INTELLIGENT NETWORKS

10. Cisco Leadership… We Must Constantly Reinvent Ourselves
Average Is Over… Above Average is Over 3-5 Years
Alcatel HP
ACC Bay Networks Juniper
Ericsson Microsoft
WellFleet
Proteon
SynOptics
3Com
Fore
Ascend
Newbridge
Xylan
Siemens
Extreme
Nortel
Riverstone
Foundry
NEC
Checkpoint Arista
Aruba
Avaya
Riverbed
ShoreTel
F5
?
?
Dell Huawei
3Com
DEC
Cabletron
Lucent Fortinet ?
Juniper Brocade Polycom
IBM Redback
1990 – 1995 1996 – 2000 2001 – 2007 2008 – Today 2015

11. Our Innovation Framework
• 150 acquisitions
• One-third of revenue
Buy
• R&D 13% Revenue Build Partner
• 20,000 Engineers
$2B+
• 11,769 Patents Equity Partnerships &
Investments

12. Cisco’s Innovation Strategy
From Pioneering Innovations to Driving Industry Standards
Cisco Innovations
Overlay Transport
Uplinkfast MSTP Inline Power VN-Link
Virtualization (OTV)
Locator/ID Separator
HSRP NetFlow ISL Etherchannel/PAgP VSANs FCOE FEX-Link
Protocol (LISP)
CDP Tag Switching Lossless 10GbE FabricPath Adapter FEX
1999 1999 2001 2001 2004 2009 2009
IETF VRRP IEEE 802.1q IEEE 802.1w IEEE 802.1s ANSI T11 ANSI T11 IEEE 802.1qbg IETF eVPN IEEE 802.1BR
2004 2005 2000 2001 2010 2010
IETF IPFix IEEE LLDP IEEE LACP/802.3ad MPLS IEEE 802.1Qbb IEEE 802.1Qbh IETF TRILL IETF LISP
2000 2004
IEEE 802.3af PoE IEEE 802.3at PoE+ IEEE UPOE
Industry Standards

13. Key Drivers of the Future of Intelligent Networks…
5 Foundational Priorities… Architectures, SP, Ent, Emerging
1. 2. 3. 4. 5.
Leadership Data Center / Architectures
in the Core… Virtualization / Video Collaboration for Business
• Routing Cloud Transformation
• Switching
• Services
Mobility / Security / Any to Any
“Innovation… Build / Buy / Partner / Integrate”

14. Top 3 Challenges / Opportunities
Security 46%
DC / Virtualization 41%
Converged Technology 33%
# Devices 29%
Mobility Demands 28%
Collaboration 26%

15. Cisco Strategy
Strategy
Solve our customers’ most important business
challenges by delivering intelligent networks and
technology architectures built on integrated
products, services and software platforms.

16. Strategy:
Solving Our Customers Most Important Business Challenges
BUSINESS Architecture
CEOs Strategy People
Government
Leaders Organization
Impact Zones Process
TECHNOLOGY Architecture
Data
CIOs
Technology
Control Points Products
2 Examples… Service Provider & Enterprise

17. Service Provider Strategy
Market Transitions… Architected Together
1 Mobility
2 Video
3 Cloud… DC Virtualization
4 Monetization / Revenues… Optimization
5 Speed of Service Creation… Velocity
Operational
Innovation Monetization Optimization
Excellence
FOUR PILLARS OF SP STRATEGY

18. Architecture for Service Providers
Foundation for the Next-Generation Internet
Cloud Services… Mobile / Fixed NDS
Videoscape / Medianet
UCS / Nexus Unified Data Center
Collaboration
ASR 9000/5000 Intelligent Network
Services
IP Core
Small Cell Gateway
Packet Core
SP Wi-Fi RAN Backhaul
Next Generation Client Access
HotSpot (2.0) Small Cells Macro Cells
Set Top Box Wi-Fi Femto 2G/3G/4G
Any to Any
(Devices / Video
Interoperability)

19. Your Top Business Objectives
Cost Reductions,
Productivity 70%
Growth 41%
Customer, Partner,
Employee Experience
36%
Innovation 37%
Customer Relationships 28%

20. Cisco’s Enterprise Strategy
MARKET OUR BUSINESS CISCO
TRANSITIONS CUSTOMERS IMPERATIVES VALUE
CEO
Trusted Network
Business IT / Business
Business Partner
Leaders
Smart
Technology CIO
Solutions

21. Cisco’s Enterprise Strategy
MARKET OUR BUSINESS CISCO
TRANSITIONS CUSTOMERS IMPERATIVES VALUE
RISK MANAGEMENT, SECURITY, COMPLIANCE
Business Transitions CEO 1. Growth
Architectures
• Economy • Regulatory 2. Productivity • Data Center / Cloud
• New • Cyber Attacks 3. Cost Savings • Collaboration
Competitors
• Speed / Scale
INTELLIGENT NETWORK
4. Customer Intimacy • Video
• Business Change
Models
Business 5. New Business Models • Borderless Networks
• Customer / Leaders 6. Competition • Security
• Emerging Employee
Markets Expectations 7. Agility • Mobility
Technology Transitions CIO 1. Solve Business Smart Solutions
Imperatives (Whole Offers)
• Cloud • Any to Any /
BYOD 2. Innovation
• Mobility • Cross Business /
• Security 3. Cost Efficiency Tech Architectures
• Collaboration
/ Social • Big Data 4. ROI / TCO • Services Led
• Video • OpenX 5. Agility / Flexibility

22. Enabling Cisco’s Intelligent Network
Enterprise Architectures
INTELLIGENT NETWORK ARCHITECTURE
Borderless Data Center Collaboration
SP Integration
Management
TelePresence
Cloud Connect Unified Compute
and Policy
Collaboration Apps
Unified Access System
Unified Comms
Connected Industries Unified Fabric
Customer Collaboration
Secure-X
Secure Access Threat Defense App Visibility & Control Cloud Sec
Smart Services OS / ASICs IPv6 SDN/API Systems Test

23. Cisco’s Enterprise Intelligent
Network Architecture
Collaboration

24. Strategy, Architectures, Multiphase Roadmap
Roadmap

25. Cisco is Creating Key Control Points… Tech Architectures
SDP*, SDN
Applications
APIs
Analytics, Policy
Services
NETWORK
APIs
Orchestration, DPI
Network Core Edge Agg Access
Optical
Moving Directionally Up… While Creating Architectural Stickiness
Control Points *Service Delivery Platform

26. Cisco Differentiation: Multi-layer programmability
Flexibility in Deriving Abstractions
Application Developer Environment
Management and Orchestration
Analysis and Monitoring, Performance and Security
Network Services
Harvest Program for
Network Optimized
Intelligence Control Plane Experience
OpenFlow/
SDN
Data Plane
z
Network Elements and Abstraction
Transport

27. Customer Insights: Network Programmability
Research/ Massively Scalable
Cloud Service Providers Enterprise
Academia Data Center
 Experimental  Customize with  Automated  Policy-based control  Virtualization of
OpenFlow/SDN Programmatic APIs to provisioning and and analytics to workloads, VDI, Orche
components for provide deep insight programmable optimize and stration of security
production networks into network traffic overlay monetize service profiles
delivery
Use Case: Use Case: Use Case: Use Case: Use Case:
Network “Slicing” Network Flow Scalable Agile Service Private Cloud
Management Multi-Tenancy Delivery Automation
Diverse Programmability Requirements Across Segments

28. Key Drivers of the Future of Intelligent Networks…
5 Foundational Priorities… Architectures, SP, Ent, Emerging
1. Leadership in the Core… Routing / Switching / Services
2. 3. 4. 5.
Leadership • Market Share Gains
Data Center / Architectures
in the Core… Virtualization / Core = +6% | Edge = +8% | Access…for Business
Video Collaboration Flat
Routing
• Routing Cloud Juniper… Lost its Way
• Transformation
• Switching • Need to Improve Margins
• Services
“Innovation… Build / Buy / Partner / Integrate”

29. Key Drivers of the Future of Intelligent Networks…
5 Foundational Priorities… Architectures, SP, Ent, Emerging
1. Leadership in the Core… Routing / Switching / Services
2. 3. 4. 5.
Leadership Data Center /• Market Share R~70% (+/- 1), Ports ~50% (+/- 1)
Architectures
in the Core… Virtualization /• Revenue Y/Y = .5% Collaboration
Video for Business
Switching
• Routing Cloud
Margins… Solid
Transformation
• Switching • Nexus 7K (C6000)… Growth / Margin
• Services
“Innovation… Build / Buy / Partner / Integrate”

30. Cisco's Networked Video Strategy
Opportunity Portfolio
Social Visual
• Pervasive Video Market
Transition Video Mobile
VideoVirtual Video
Entertainment Collaboration Intelligence
• Transformational Experiences
• Network Relevance MEDIANET
Differentiation
Applications
Endpoints
• Medianet as Architectural
Approach Leveraging
Infrastructure
Datacenter, Cloud and Mobility
Network
MEDIANET

31. Collaboration Strategy
V Vision S Strategy
Transform the way • Deliver an integrated collaboration
experience differentiated by the
people work network as a platform
• Win the workspace through
Mobile solutions that are more
mobile, social, visual and virtual
Social
• Drive pervasive video
Visual • Deliver innovative cloud services
• Accelerate global growth and
Virtual
expand customer reach

32. Collaboration Strategy
• Four Pillars… Interoperability
• Strong Products, Solutions Each Pillar
• Four Pillars…
• Cisco Differentiator… Convergence 4 Pillars
• Customers Start One Pillar… Convergence
• Strong Products, Solutions Each Pillar
• Mobility… Most Requested EBC Topic
• Cisco Differentiator… Convergence 4 Pillars Improve
Successes
• Transitions UC → Collaboration 1. GTM and Sales
• Customers StartProducts
• Strong Tech and One Pillar… Convergence
• Understand V/S/E/M
• Capabilities Each Vertical
• Cisco on Cisco • Problem Customer Solves
• Lighthouse Customers
• Mobility… Most Requested EBC Topic • ROI, Scale
• Top 2 Players 2. Technology
• More Integrated, Simpler, Intuitive
• Faster… #1 Customer Issue

33. Future State of Cisco Security
Cloud-based Threat APP URL
FLOWS & EVENTS
Intelligence Attacks Applications
Reputation
Sites
Reputation
Vulnerabilities
Common Policy and
Common Common
Management
CONTROL
Management Policy
WWW
Network Enforcement and Access Firewall IPS Web Email
Infrastructure
Appliances Routers Switches Wireless Virtual
= Integrated services

34. DEMO

35. Engineering Collaboration Services
• Cisco Edge 300 • Smart Services
Sales… Whole Offer • Cisco TP TX9000
• Switching Engineering SP
• Immersive in-person Video • Software-enabled capabilities
• IT 1 BT… Example
• Emerging Markets–China collaboration
• Videoscape Voyager Vantage
• ASR 5500… Mobility Security
• Vblock… Whole Offer • Collects network diagnostics
• Low cost / Low energy
• 1st mobile platform for • High-end Brower-based on-screen provides insight into customers’
• TP System
/Easy to install / maintain • Winning! • Cisco Identify Services Engine
Terabit performance… 10x interface to Videoscape network
• TX9000…seats up for 6
• Developed in China… interns • $1B Run •Rate… New Market platform
Identify-based policy
• Allows SP… 18bring new Web• Changes support model
• Leverages same software as • TX9200… seats up to
• Deployment in 6000+simplify operations
ASR 5000… schools • Allows organizations…
• State Farm, RBC, Allianz, Visa, Services to market quickly from reactive 1 proactive
Cigna, MANN Investments, based on
govern access… • Devices monitor themselves…
• Enables Operators to… contextual info about users • Enables great user experience
American Mobile catch problems before occur
Monetize networks
• Core component… SecureX • Deployment flexibility
• Increase network uptime
Protect profitability
• Helps businesses embrace
• Massive performance / scale BYOD
• Flexibility, network intelligence

36. Ease of Doing Business
BEFORE AFTER
• Optimized for Cisco-Internal CUSTOMER • Optimized Customers / Partners
• Functional Silos • Alignment Across Functions
• Internal Focus • External Focus
• Externally Confusing • Simplified Customer Experience

37. Cisco’s VSEM… How We Prioritize
5+ years
V Changing the Way We Work, Live, Play and Learn
Solve our customers’ most important business challenges by delivering intelligent networks and
technology architectures built on integrated products, services, and software platforms. 2-4 years
S Market Transitions
Multi-Year Strategic Initiatives
Technology / Business
Portfolio / Architectures
5 Foundational Priorities
Mobility…Security… Any to Any
Innovation &
Operational Excellence
Customer & People
Culture
Transformation / Reinvention
Run the Business… Operating Model 12-18 months
Simpler, Accountable, Empowered… Complex Value Add
Business Entities & Regions Goals… Segment Councils Interlock
E Transform the Business 12-18 months
Constant Transformation… ACT (Accelerated Cisco Transformation)
Cisco Performance Measurements Annual Targets
Growth Customer
M Enterprise
Service Provider
Commercial
Public Sector
Profitability/
Efficiency
Profits faster revenue
… Stock Price
Time to Market /
Innovation
Market Share
Wallet Share
Experience
Cisco Value Add
CSAT
Partner
Experience
Partners’ Profit
Partner SAT
Employee
Experience
Pulse, Fun
Engagement Index

38. Cisco 2-3 Years… Strategy / Vision
1 Leader… 5 Foundational Areas… Determine Future of Networking
– Routing / Switching / Services
– Collaboration Mobility
– DC / Virtualization / Cloud Security
– Video
Any - Any
– Architectures
2 Faster on Innovation… Customers Ask, We Deliver
3 Simplified… Products Work Better Together, Faster Decisions,
Easier Do Business With, Easier To Do Our Work
4 More Profitable… Leaner… More Focused “Execution” Machine
5 Broke away from Many Competitors… Winning Culture
6 Customers’ Trusted Networking / IT and Business Partner
VERY FOCUSED… ON TRACK… RESULTS
CONSTANT RE-INVENTION

39. Cisco’s Vision for the Intelligent Network
Visibility Programmable
• User telemetry • Network-based APIs
• Multi-layer topologies • Customer specific
• State perimeters algorithms
Aware Agile
• Subscriber, Session, Ap • Scale
plication • Economics
• Big data mining
• Real-time analytics
Secure Manageable & Automated
• Seamless network • Integrated operational
policies INTELLIGENT approach to
• Automated threat NETWORK compute, storage, network
prevention , apps, session, identity
• Embedded & always on

40. The Architectural Advantage
Business Imperatives
New Business Change Customer
Models Interactions
Scale the
Manage Risk
Business
Increase
Work and Service
Productivity and
Anywhere
Personalization
Operational Reduce TCO /
Efficiency OPEX
Technology Innovation
Compute Switching Routing Wireless Security Virtualization

41. Value Integrated Network Architecture
5.0
4.0
4.7 4.5
4.2 4.0
3.0
2.0
1.0
0.0
Stability, Scalability, Security
Products Designed, Worked Together
Agility, Flexibility, Demand Deploy New Technology
Adapt,

42. What “We” Make Possible… Together
1. Market Transitions
6. Solve Your Most
Important Challenges
Customer Innovation
5. Architectures 2. Heart of Transitions
Speed / Agility / Scale
Future Proof… As Possible Intelligent Network
4. Technology Architectures 3. Product Leadership
Business Architectures Technology Architectures
“Cisco as YOUR Partner & Innovation Engine”