How Intuit Manages the Madness: where we started, what we learned, where we are going. Presented at The Recruiting Conference in Chicago Nov2011

1. Our Social Media Recruiting Journey How Intuit Recruiting manages the madness The Recruiter Conference Nov 11 - @ghouston & @leslie12002

3. Social used to mean in person meetings But conversations were moving

4. Online communities were forming Recruiters needed to join or be left behind

5. LinkedIn hit the scene And recruiters thought they had access to the world

6. But social was much larger So we created a strategy to engage and enhance the experience

7. We started with LinkedIn Company page, groups and personal profiles

8. Looked for new ways to engage on Facebook Video chats, discussions, wall, jobs, blogs

9. Created @intuitcareers Knew we had to do more than just post jobs

10. We integrated YouTube Videos resonated with jobseekers and passive candidates

12. As we looked for new ways to engage Slideshare.net/intuitcareers became our 5 th social channel

13. Created social media bootcamp And trained our recruiters on how to be effective socially

14. Social is only social if you have a conversation Social is only social if you have a conversation!

15. We socialized jobs Where people were hanging out

16. We found content to share Focusing on what our customers want to hear

17. We stopped just shortening URL’s And discovered the power of the bit.ly bundle

18. We partnered with the business To bring their conversations online – events, speeches

19. Went old school with a social twist Social recruiting should result with in person meetings

20. Trying something new We are finding additional ways to engage on our channels

21. We tried to make sense of the numbers Learning which numbers really mattered

22. Added Google Analytics As we engaged in conversation our social sites rose

23. We monitored our brand Realizing customer feedback is key

26. Redesigning our sites By asking our customers what they want

27. Finding ways to move culture & jobs From the water cooler to employee’s online network

28. We are checking out the new sites Is this the new Facebook or a disruptor?

29. And finding innovative ways to use tools Like QR codes to enhance the experience

31. Our challenge to you Join in the social journey, explore ways to engage with your potential applicants and have a real conversation with them