Pretotyping primer 3

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Leonardo Zangrando

The third issue of the Pretotyping Primer Series. Don't ask. Literally!

Wirtschaft & Finanzen Business

@Lionzan @PretotypeCo
Pretotyping Primer Series
What the Heck is
Pretotyping? #3
Leonardo Zangrando
European Pretotyping Agitator
Pretotype.co.uk

@Lionzan @PretotypeCo
HOW CAN WE
VALIDATE
THE MARKET
W/O PRODUCT?

@Lionzan @PretotypeCo
Just
DON'T
ask!
Literally
@Lionzan @PretotypeCo
Interviews
Questionnaires
Focus Groups
@Lionzan @PretotypeCo

@Lionzan @PretotypeCo
Just
DON'T
ask!
LITERALLY
Interviews
Questionnaires
Focus Groups
@Lionzan @PretotypeCo

@Lionzan @PretotypeCo
Ideas
+
Opinions
=
TROUBLE
@Lionzan @PretotypeCo

@Lionzan @PretotypeCo
Find ways to
MEASURE
actual
COMMITTMENT
rather than
OPINIONS

@Lionzan @PretotypeCo
Ideas + Opinions

False Positives
@Lionzan @PretotypeCo

@Lionzan @PretotypeCo
Ideas + Opinions

False Negatives
@Lionzan @PretotypeCo

@Lionzan @PretotypeCo
NO PRODUCT,
NO QUESTIONS,
NO-W WHAT?

@Lionzan @PretotypeCo
It's time to Pretotype!

@Lionzan @PretotypeCo
Pretotyping =
validating market
interest and actual
use of a potential
innovation
with the minimum
investment of time
and resources

@Lionzan @PretotypeCo
to be continued...
follow us on
@Lionzan & @PretotypeCo
Slideshare.net / leozan

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