090827 Workshop Communities Compressed

Effectief gebruik van Social Networks

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introductie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introductie (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Voorbeelden communities Voorbeelden On-line: Zakelijk Privé Voorbeelden Off-line: Zakelijk Privé - (Sport)verenigingen - Clubs

3 perspectieven Persoonlijk: Privé Bedrijfsmatig Persoonlijk: Zakelijk

Wat doe jij met Social Networks? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Linked-IN Contact houden met oud collega’s

Een paar getallen ,[object Object],[object Object]

Geografische spreiding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ontwikkelingen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Waarom een zakelijke community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Voorbeelden KLM/China LungcancerC/FertilityC Linked-IN Roda JC Justairborne.com MySpace Reuters Juriforum Hyves Fiat 500 SailingC Facebook Corporate Private/Themed Open

Mogelijkheden ,[object Object],[object Object],[object Object],[object Object]

Participeren in open community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Een eigen gedeelte binnen een bestaand Social Network

Private/Themed Social Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Een (beperkte) groep bedrijven die gezamenlijk het initiatief nemen tot exploitatie Social Network met een specifiek doel of thema

Corporate Social Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Een Social Network binnen de kaders van een organisatie.

Een ‘eigen’ Social Network…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ballanced community Risk Groups The Cured Health Community Doctors, Clinics, Pharma Producers, Therapists Patients Media, Pharmacies Relatives, Interested Parties Experts

Strategic approach to building communities Long-term business plan © Partner Performance BV 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Members Founding Fathers Process Management Strategy Collaboration Strategy New Participants Existing participants Governance Open, Corporate or Private ,[object Object],[object Object],[object Object],Strategy Goal Community strategy Community building & evaluation Execution Common goals Business- Model T&C’s Early adopters Operation & Evaluation Moderation Sponsors Activities Technology

Invulling project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fases in ontwikkeling community ,[object Object],[object Object],[object Object],[object Object],[object Object]

Fase 1: Voorbereiding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fase 2: Businessmodel ,[object Object],[object Object],[object Object],[object Object],[object Object]

Fase 3: Operationaliseren ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fase 4: Stimuleren ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Businessmodellen ,[object Object],[object Object]

Randvoorwaarden ,[object Object],[object Object]

Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Samenvattend ,[object Object],[object Object],[object Object],[object Object]

090827 Workshop Communities Compressed

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