This document outlines strategies for social media optimization, including generating publicity through social media websites to drive traffic to a website. It discusses six original rules of SMO like increasing linkability. Viral marketing techniques are mentioned, along with the top social media websites and how quickly audiences grew for different media. Demographic data on social media users and growth rates are provided, with the document questioning where social media optimization should go.

1. SOCIAL MEDIA OPTIMIZATION
STRATEGIES
by
ClickSnM

2. Social Media Optimization (SMO)
Methods and Strategies that
 Generate Publicity
 Using Social Media Websites
 To drive Traffic to your Website

3. Six Original Rules Of SMO
 Increase Link-ability
 Easy Tagging and Bookmarking
 Reward Inbound Links
 Encourage the Mash-Up
 Help Your Content Travel
 Get Communities Connected

4. Viral Marketing
 Email Marketing
 Blogging
 Audio and Video Sharing
 Rss Feeds
 Photo Sharing

5. Top Social Media Websites
 Facebook
 Pintrest
 Twitter
 MySpace
 LinkedIn
 Videos- YouTube and Vimeo
 Photos- Flickr and Tumblr

6. Media Milestones
Time to reach Audience of 50 million:
 Radio
 Television 13 Years
 Internet 4 Years
 iPod 3 Years
 Facebook 2 Years
38 Years

7. Social Media Users
0
20
40
60
80
100
120
140
160
180
200
Facebook MySpace LinkedIn Twitter

8. Social Media Demographics
 Facebook
+600k Users per Day
 LinkedIn
+500k Users per Week
 Twitter
752% Growth Rate

9. Why do SMO?

10. Where should we go?

11. www.ClickSnM.com