This document discusses challenges facing public service media in the digital era and opportunities for public service media to create an open ecosystem. It argues that public service media should open itself up by cooperating with other public media organizations, making content available to audiences on third-party platforms, and licensing content under free and open licenses to partner with non-profit organizations like Wikipedia. Examples are given of how public broadcasters in Germany are beginning to adopt more open strategies, like making historical videos available on Wikipedia. The document advocates for public service media to act as platform operators and curators within a shared "public open space," cooperating with other organizations for common good, innovation, and public value.
3. The ZDF Television Council
Advocate of the Audience
The Television Council
represents the public
interest vis-à-vis the ZDF.
“
4. Plenary of the "Fernsehrat"
(Picture illegaly taken because § 9 of the Fernsehrat's Rule of Procedure do not allow
audio or video recordings, even in public meetings, license: CC BY 4.0)
5.
6. TWO CORE TOPICS
Make Television Council (more)
transparent
Public Service Media
in digital publics
7. TWO CORE TOPICS
Make Television Council (more)
transparent
Public Service Media
in digital publics
14. Quelle:“Akzeptanz der ZDF-Angebote 2019, Vorlage zur 16. Sitzung des Fernsehrats in der XV. Amtsperiode am 20. März 2020
Abbildung 1: Sehdauerentwicklung Bewegtbild / Jahr 2010 bis Jahr 2019 – Erwachsene ab 14 Jahre / Erwachsene 14-49 Jahre
Quelle TV u. AGF Streaming: ZDF Medienforschung, AGF in Zusammenarbeit mit GfK, Nielsen und ANKORDATA, DAP videoSCOPE 1.3 bis 2016 Marktstandard
TV, ab 2017 Marktstandard Bewegtbild (Haushalte mit TV-Geräten und Internet-Only-Haushalte); Quelle SVOD: Goldmedia VOD-Ratings; Quelle YouTube
ARD/ZDF-Onlinestudie 2019.
-28%
since 2011
25. 60+ YouTube channels
Budget ~€45 Mio/year
Content from entertainment to
science communication
>1 billion views by 2018
>80% publicity in target group 14-29
Platform-oriented offer
for young audiences
48. Infrastructure
- Interfaces
- Metadata standards
- Content Delivery Networks
- Joint data centers »Neutral
service
provider
Opening towards other public service media
50. Taken from: "Entwurf für ein neues Telemedienkonzept für das ZDF"; quote has been read out
loud during the Fernsehrat's public meeting at September 13, 2019.
Platform strategy document of the ZDF
User comments are highly relevant but only
available at private platforms such as YouTube.
56. Every Internet user in the OECD visits on
average more than nine Wikipedia articles per
month.
“ Steinmaurer, T. & Wenzel, C. (2015): Public
Network Value: Public Value-Studie des ORF in
Kooperation mit dem Bayrischen Rundfunk;
translation LD.
57. Wikipedia
- largely texts
- hardly any video content
ZDF
- mostly video content
- only texts related to TV content
58. Wikipedia & Public Service Media
both devoted to quality content in the public interest
PERFECT MATCH
59. Wish list of Wikipedians*
Historical
Explainers
Documentaries
Election reports
Still images
Infographics
Quotes
In-house content
*Initiated by German Wikipedian Kurt Jansson: https://de.wikipedia.org/wiki/Benutzer:Kurt_Jansson/%C3%96R
60. Wish list of Wikipedians*
Historical
Explainers
Documentaries
Election reports
Still images
Infographics
Quotes
In-house con
*Initiated by German Wikipedian Kurt Jansson: https://de.wikipedia.org/wiki/Benutzer:Kurt_Jansson/%C3%96R
No Fiction
No GEMA
music
No news
agency content
61. Campaign by Wikimedia Germany
inspired by "public money - public code"
Source:
https://www.wikimedia.de/oeffentliches-gut/
81. FEARS OF MANIPULATION
Of course, restrictive licenses do not prohibit
information manipulation by third-parties.
However, it makes a difference when this
happens with or without our explicit consent.
“ Rationale for choice of restrictive licenses in the context of
public service media; shortened and anonymized,
translation L.D.
#1
87. §
Free licenses as public subsidy in
violation of EU competition law?
Example: what about commercial
publishers? Educational material
BONUS PROBLEM
>> non-selectivity of
license use is key