Halloween has become a phenomenon, and “darkly themed” Haunted Attractions are cashing in. Record breaking attendance at October seasonal haunts across the country, has not been overlooked by Entertainment Industry either. Family Fun Centers and Amusement Parks now use Halloween to lengthen their operating season with relatively little or no additional costs. A Haunted Attraction is a business! And what you don’t know about this specialized field can kill you! Learn from industry veteran, Leonard Pickel, the in’s and out’s of making your first Haunted Attraction successful in this invaluable 2 part seminar. Chocked full do’s and don’ts and tips and tricks on the getting the attraction open, keeping it open and maximizing the money making potential of a for profit or charity Halloween Event. This session is a comprehensive overview of the various concerns relating to a “first time” October seasonal production, but even a well established Halloween event will learn a thing or two on how better to maximize profits while minimizing costs and effort. In these two sessions Leonard details for you his vision of a profitable event from over 30 years of professional Haunting design and consulting, and lays out for you a plan for success. Topics include, location requirements, safety and code compliance, attraction style, advertising, operations, and it answers the most frequently asked questions. “How big should the attraction be, how much should I charge, and how much will it cost?”

1. “How to Get Started in
the Haunted Attraction
Industry”
Presented by Leonard Pickel
Hauntrepreneurs® Haunt Design and Consulting
hauntcon@gmail.com
972-951-5100
www.hauntrepreneurs.com

2. Congratulations & Condolences
 A Haunting History
 Haunting is NOT for Everyone!

3. How Much Will It Cost?
“A haunted house is never
finished, you just have
to know when to stop!”
– Leonard Pickel

4. Set a budget, and stick to that
budget!
 Type of construction
 Build in place
 Panels
 Actors vs. Animatronics
 New vs. Used Attraction
 Taxes Fed/State/Local
 Insurance

5. Location, Location, Location
 What makes a good  Types of Facilities
location:  Buildings
 High visibility and  Tent
appearance of size  Outdoor
 Ample Parking  Haunted Hayride
 Available Facilities
 Haunted Trail
 Open Maze
 Ghost Walk

6. Location, Location, Location
 What Locations to avoid:
 Existing Residence
 Inside Mall/Shopping
Center
 Historical Building

7. Haunt Design
 What makes a good
Haunt
 Consistent Theme
 Creativity
 Do the Unexpected
 Scare ‘um

8. Code Compliance
 Talk to the Fire Marshal and Building Inspector
NOW!
 Do Your Homework!
 Zoned for Entertainment
 Assembly Occupancy
 “A” Flame-spread Rating
 No Spray Foam
 No Visquene
 No Cardboard
 No Paper Meche’


9. Code Compliance
 2 Means of Egress
 No flammable Liquids
 Chainsaw?
 Special Amusement Building
 Fire Suppression
 Fire Alarm System
 Smoke Detection
 Strobes
 Pull Stations
 “Confusing Lights and Sound”

10. Code Compliance
 Electrical Code
 Power Distribution
 No Extension Cords
 Emergency Lighting with
Battery Back up
 Licensed Electrician
 Perimeter egress corridor

11. The Permit Process
 Submit Complete Drawings
 Plan Review
 Building Permit
 Inspections
 Inspection Day Crew
 Certificate Of Occupancy

12. Terror By Design
 - Size of Attraction
 Mega-Show (stand alone)
 Multiple Element (total event)

13. Multi-Element:
 2,000 SF Haunts
 3 Or More Attractions
 Side By Side
 More to Promote
 Greater Perceived Value
 Combo Ticket

14. Story Line
 - “A House Cannot Be
Haunted, Unless It Has a
History!”
Steven King
 Themed or Un-themed
 Licensed Characters
 Masks or. Makeup

15. Story Line
 - “A House Cannot Be Haunted, Unless It Has a
History!” Steven King
 Themed or Un-themed
 Licensed Characters
 Masks or. Makeup

16. Theme
 Story Line
 Consistency is the Key
 Gothic
 House
 Castle
 Vampire
 Modern
 Sci-Fi
 Toxic Waste
 Slasher
 Licensed Characters
 Create Your Own

17. Room Designs
 Do the unexpected
 Clichés to avoid:
 Boo Around the Corner  Autopsy/Operation/Butcher table
 Sheet Maze  Baked Potato Room
 Monster sits up in a  Mattress on the Floor
Coffin/ Grave  Chainsaw

18. Scares
 Visible Scare
 Invisible Scare
 Visible-Invisible Scare

19. How Much To Charge?
 Competition’s Prices
 Theater Prices
 Discounts
 Be the Biggest, and Most Expensive

20. Advertising
 Web Page
 Social Media
 Radio
 Billboards
 Print
 Fliers

21. Operations
 Ticket Sales & Accounting
 Numbered Tickets
 Money Drops
 Where to Find
Actors/Production Staff
 Colleges
 High Schools
 Employee vs. Volunteer Crew
 Contract Labor
 Individual Employment
 Temporary Agencies

22. How Do We Scare?
 A cold Touch …
 In the mists on the familiar…
 Applied with a sudden
pressure…
Steven King

23. Make It Fun
 Enjoying what your doing
 Be wild and crazy
 Experience other shows

24. Conclusion - Haunting Smart
 Create a Budget through
a Workable Business
Plan
 Start Big, but Light
 Phase in Detail and
Reuse What You Have
 Advertise

25. Haunting Resources
Hauntrepreneurs® - Haunt Design and Consulting Firm
972-951-5100 www.hauntrepreneurs.com
Haunted Attraction National Tradeshow and Convention (HAuNTcon)
972-951-5100 www.hauntcon.com
Find A Haunt.com - Nationwide listing service for Haunted Events
813-444-2868 www.findahaunt.com
Sinister Visions - Haunting Web Design
312-952-1832 www.sinistervisions.com
Haunted Attraction Magazine – Trade Publication for the Industry
513-898-1569 www.hauntedattraction.com