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1
Welcome at
4. Growth Hacking
Berlin
2
reBuy at a glance
facts & figures
Foundation:		 2009 – Brand launch reBuy
					2004 – Launch trade-a-game GmbH
Customers...
3
Global customer trend
mass consumption vs. lack of natural resources
Customers accumulate
products they don‘t need
anymo...
4
Strategic growth potential
billion as a base for the future growth of reBuy
Sources:ebay.com,Europeancommission,MintelRe...
5
Our product categories
one key driver for target growth expansion
2009 2020today
Coming soon...
Gaming Games • Consoles ...
6
Strategic growth potential
through geographical & category expansion
Status quo - Geographical Expansion
• reBuys geogra...
7
reBuy’s growth path
is just at the beginning
2015
€ 70 m
€ XXX m
2019
Expansion
- New Categories
- Internationalization
...
8
From potential to success - with growth hacking?
9
SURE!
Let´s talk and discuss!
Have a great evening
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Torsten Schero - Growth Hacking Meetup #4 - reBuy Growth Study

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One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of reBuy!

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Torsten Schero - Growth Hacking Meetup #4 - reBuy Growth Study

  1. 1. 1 Welcome at 4. Growth Hacking Berlin
  2. 2. 2 reBuy at a glance facts & figures Foundation: 2009 – Brand launch reBuy 2004 – Launch trade-a-game GmbH Customers: more than 4 million incl. partner pages Employees: over 500 Locations: Berlin-Schöneberg (head office) Berlin-Rudow (logistics center) Storage Space: ca. 10.000 m2 Stock: over 2.5 million products handling of up to >100.000 products per day Revenue: 2009 – ca. € 4.8 million 2014 – ca. € 56 million 2015 – ca. € 70 million, 35% growth in the consumer electronics segment Expansion: Austria 2014, France 2015, Netherlands 2016
  3. 3. 3 Global customer trend mass consumption vs. lack of natural resources Customers accumulate products they don‘t need anymore Fast consumption leads to a net deficit of natural resources Customers always want the newest stuff for the best price Wecansaveresources through increasing the products` lifetime
  4. 4. 4 Strategic growth potential billion as a base for the future growth of reBuy Sources:ebay.com,Europeancommission,MintelResearch,Statista 10 2 2Others 40 35 75 50 Media Others Fashion & Jewellery Electronics European pre-owned market € 14 billion European online retail market € 200 billion
  5. 5. 5 Our product categories one key driver for target growth expansion 2009 2020today Coming soon... Gaming Games • Consoles • Accessories Media DVDs • Audible • Books • CDs Electronics Smartphones • Tablets • Notebooks • Cameras • Wearables • Gadgets Audio & Hifi Headphones • Speakers
  6. 6. 6 Strategic growth potential through geographical & category expansion Status quo - Geographical Expansion • reBuys geographical expansion started 2014 - Austria 2015 - France 2016 - Netherlands Most European countries are untapped & ready to be conquered
  7. 7. 7 reBuy’s growth path is just at the beginning 2015 € 70 m € XXX m 2019 Expansion - New Categories - Internationalization - B2B Existing business
  8. 8. 8 From potential to success - with growth hacking?
  9. 9. 9 SURE! Let´s talk and discuss! Have a great evening

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