One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of reBuy!

1. 1
Welcome at
4. Growth Hacking
Berlin

2. 2
reBuy at a glance
facts & figures
Foundation: 2009 – Brand launch reBuy
2004 – Launch trade-a-game GmbH
Customers: more than 4 million incl. partner pages
Employees: over 500
Locations: Berlin-Schöneberg (head office)
Berlin-Rudow (logistics center)
Storage Space: ca. 10.000 m2
Stock: over 2.5 million products
handling of up to >100.000 products per day
Revenue: 2009 – ca. € 4.8 million
2014 – ca. € 56 million
2015 – ca. € 70 million, 35% growth in the consumer electronics segment
Expansion: Austria 2014, France 2015, Netherlands 2016

3. 3
Global customer trend
mass consumption vs. lack of natural resources
Customers accumulate
products they don‘t need
anymore
Fast consumption leads
to a net deficit of natural
resources
Customers always want
the newest stuff for the
best price
Wecansaveresources
through increasing the
products` lifetime

4. 4
Strategic growth potential
billion as a base for the future growth of reBuy
Sources:ebay.com,Europeancommission,MintelResearch,Statista
10
2
2Others
40
35
75
50
Media
Others
Fashion &
Jewellery
Electronics
European pre-owned market
€ 14 billion
European online retail market
€ 200 billion

5. 5
Our product categories
one key driver for target growth expansion
2009 2020today
Coming soon...
Gaming Games • Consoles • Accessories
Media DVDs • Audible • Books • CDs
Electronics Smartphones • Tablets • Notebooks • Cameras • Wearables • Gadgets
Audio & Hifi Headphones • Speakers

6. 6
Strategic growth potential
through geographical & category expansion
Status quo - Geographical Expansion
• reBuys geographical expansion started
2014 - Austria
2015 - France
2016 - Netherlands
Most European countries are
untapped & ready to be conquered

7. 7
reBuy’s growth path
is just at the beginning
2015
€ 70 m
€ XXX m
2019
Expansion
- New Categories
- Internationalization
- B2B
Existing business

8. 8
From potential to success - with growth hacking?

9. 9
SURE!
Let´s talk and discuss!
Have a great evening