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From 0 to 1… hundred thousand
in less than a year
Markus Müller
NUMBER26 is Europe's first
bank account developed
entirely for smartphones
How did we get here?
One of our
core drivers
is Referral
80% organic
growth
3 invites
sent on average per user
KPIs to measure success
23%
Of verified users in the last
month have...
What’s Next?
Personalise
Gamify
Social
Interactions
around money
Surprise the user
Measure Results & Iterate
How can you apply this?
User centric approach
Give the user a reason to love and share your product1
User centric approach
Give the user a reason to love and share your product1
Identify "happy moments"2
User centric approach
Give the user a reason to love and share your product1
Identify "happy moments"2
Explain how it work...
User centric approach
Give the user a reason to love and share your product1
Identify "happy moments"2
Explain how it work...
User centric approach
Give the user a reason to love and share your product1
Identify "happy moments"2
Explain how it work...
Markus Müller - Growth Hacking Meetup #2 - From 0 to 1 ... hundred thousand in less than a year
Markus Müller - Growth Hacking Meetup #2 - From 0 to 1 ... hundred thousand in less than a year
Markus Müller - Growth Hacking Meetup #2 - From 0 to 1 ... hundred thousand in less than a year
Markus Müller - Growth Hacking Meetup #2 - From 0 to 1 ... hundred thousand in less than a year
Markus Müller - Growth Hacking Meetup #2 - From 0 to 1 ... hundred thousand in less than a year
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Markus Müller - Growth Hacking Meetup #2 - From 0 to 1 ... hundred thousand in less than a year

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One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of N26 (former Number26)!

Veröffentlicht in: Marketing
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Markus Müller - Growth Hacking Meetup #2 - From 0 to 1 ... hundred thousand in less than a year

  1. 1. From 0 to 1… hundred thousand in less than a year Markus Müller
  2. 2. NUMBER26 is Europe's first bank account developed entirely for smartphones
  3. 3. How did we get here?
  4. 4. One of our core drivers is Referral
  5. 5. 80% organic growth 3 invites sent on average per user KPIs to measure success 23% Of verified users in the last month have sent at least 1 invite
  6. 6. What’s Next?
  7. 7. Personalise
  8. 8. Gamify
  9. 9. Social Interactions around money
  10. 10. Surprise the user
  11. 11. Measure Results & Iterate
  12. 12. How can you apply this?
  13. 13. User centric approach Give the user a reason to love and share your product1
  14. 14. User centric approach Give the user a reason to love and share your product1 Identify "happy moments"2
  15. 15. User centric approach Give the user a reason to love and share your product1 Identify "happy moments"2 Explain how it works (mechanics)3
  16. 16. User centric approach Give the user a reason to love and share your product1 Identify "happy moments"2 Explain how it works (mechanics)3 Test which reward works best for your user group & business4
  17. 17. User centric approach Give the user a reason to love and share your product1 Identify "happy moments"2 Explain how it works (mechanics)3 Test which reward works best for your user group & business4 Enable storytelling - empower the user become your brand ambassador 5

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