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What do the public think about climate change? 
Leo Barasi 
October 2014 
@leobarasi 
www.noiseofthecrowd.com
Agreement with climate science has been 
stable for nearly five years 
Which of the following best describes your views on climate change? (ICM) 
Which of the following statements do you agree with most? (Carbon Brief) 
Which of these views about climate change is closest to your own? (ComRes) 
56% 
33% 
Dec '09 (ICM) 
June '12 (ICM) 
Jan '13 (Carbon Brief) 
Aug '13 (Carbon Brief) 
Aug '14 (ComRes) 
5% 6% 
57% 
30% 
7% 6% 
56% 
33% 
6% 5% 
56% 
37% 
7% 
57% 
28% 
4% 
11% 
It's real and manmade It's real but not manmade It's not happening Don't know 
Source: ICM ’09-’12; Opinium ’13; ComRes ‘14 
* Aug ‘13 Carbon Brief poll didn’t include a don’t know/none of the above option 
*
Around two thirds of ‘sceptics’ want a global 
deal to reduce emissions 
Satisfaction/dissatisfaction that the Copenhagen Accord aims to reduce worldwide 
emissions by 50 per cent below 1990 levels by 2020 
83% 
69% 
62% 
12% 
24% 24% 
Think that "Global warming is a fact and is 
mostly caused by emissions from vehicles 
and industrial facilities" 
Think that "Global warming is a fact and is 
mostly caused by natural changes" 
Think that "Global warming is a theory that 
has not yet been proven" 
Satisfied Dissatisfied
Of those who think climate change is natural, 
nearly half want government action to tackle it 
The government should invest money into preventing climate change, even if this means slower 
economic recovery 
It is possible for the government to promote economic growth and tackle climate change at the 
same time 
The government should be doing everything it can to promote economic growth, even if this 
means tackling climate change is a lower priority 
None of the above 
31% 
44% 45% 
7% 
22% 
38% 
2% 
10% 
People who say climate change/global 
warming is real and mostly caused by humans 
(54% of all) 
People who say climate change/global 
warming is real and mostly caused by natural 
processes (32% of all) 
Source: Opinium ‘13
Two thirds think climate change is a serious 
problem – very few disagree 
Which of the following statements about climate change do you agree with most? 
67% 
13% 12% 
Jan '13 (Carbon Brief) 
Aug '13 (Carbon Brief) 
8% 
68% 
16% 16% 
Climate change could be a 
serious problem and we need 
to act now to try to prevent it 
happening in the future 
Climate change could be a 
serious problem but we don’t 
need to worry about it for 
now 
Climate change will probably 
never be a serious problem 
Don't know 
Source: Opinium ‘13 
* Aug ‘13 Carbon Brief poll didn’t include a “none of the above” option 
*
The ‘pause’ has had minimal cut-through: 4x as 
many think they remember hearing fake stories 
48% 
34% 
25% 
21% 
18% 
5% 
The government 
has launched a 
scheme to help 
people save 
money (the Green 
Deal) 
Scientists have 
been accused of 
faking data about 
climate change 
Scientists have 
met to talk about 
the UK's recent 
unusual weather 
China has 
announced it will 
not limit carbon 
dioxide emissions 
for another 10 
years 
The world's 
temperatures 
have risen by 4C 
since the 
beginning of the 
Industrial 
Revolution 
Climate change 
has stopped over 
the last 16 years 
Recall from prompted list of real and fake news stories (top 5 & ‘pause’) 
Source: Opinium March 2013
Renewable – including onshore wind – remain 
easily the most popular power sources 
Would you support or oppose the following power sources being built within 10 miles of 
your home? 
Strongly support Slightly support 52% 
28% 
Source: Opinium August 2013 
9% 9% 8% 9% 7% 
24% 
16% 15% 14% 12% 
11% 
25% 24% 22% 20% 
18% 
Wind turbines Gas power stations Coals mines Coal power plants Nuclear power 
plants 
Shale gas wells
Shale gas is still largely an unknown quantity – 
and opposition will be tested by experience 
Support / opposition for 
extracting shale gas 
Support Neither Oppose 
21% 22% 24% 
48% 44% 47% 
27% 29% 24% 
Dec 2013 March 2014 June 2014 
Source: DECC/TNS tracker 
Source: Opinium August 2013
Few think green taxes cause high energy bills – 
but when reminded, most want them shifted 
What do you think is the main reason for the 
increases in consumer gas and electricity 
prices over the last 12 months? 
48% 
16% 
7% 
7% 
22% 
Energy companies have 
raised prices to make extra 
profit 
Wholesale gas prices have 
gone up 
Prices have increased due 
to inflation 
Increased government taxes 
to fund renewables such as 
wind turbines 
Others 
Source: Opinium March 2013 
Future of the “green levy” on energy bills 
15% 
39% 
34% 
This money should 
continue to be spent, 
and should continue to 
be funded by a levy on 
people's energy bills 
This money should 
continue to be spent, 
but should be funded 
from other taxes instead 
of people's energy bills 
This money should no 
longer be spent, and 
should no longer be 
funded from people's 
energy bills 
Source: YouGov/Sunday Times 2013
Compared with other issues, climate change is 
never a high priority... 
Source: Ipsos MORI
... except when it is 
11% 
Which of the following do you think are the most 
important issues facing the country at this time? 
Please tick up to three. % selecting environment 
10% 
11% 
13% 
23% 
9% 
8% 
6% 
March April 7-8 
24-25 
March 
10-11 
February 
24-25 
February 
10-11 
January 
27-28 
January 
21-22 
January 
13-14 
Source: YouGov, 2014 
Do you think the weather that caused the 
recent flooding was or was not a result of 
climate change? 
40% 
44% 
15% 
The flooding was 
probably a result of 
changing weather 
patterns due to climate 
change 
The flooding was 
probably nothing at all to 
do with climate change 
Don't know
Flooding is expected to become more frequent 
– and people are worried 
80% 
17% 
More flooding 
Concerned 
Has become more frequent 
Will become more common by 
2050 
83% 81% Not concerned 
Flooding 
Source: Ipsos MORI / Defra 2013 
How concerned would you be if by 2050 
the UK did have...
The emerging attacks on climate policy? 
1. Mitigation is a failure: adaptation is all that’s left 
2. Others aren’t mitigating: no point UK making 
sacrifices
What do the public think about climate change? 
Leo Barasi 
October 2014 
@leobarasi 
www.noiseofthecrowd.com

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What do the public think about climate change?

  • 1. What do the public think about climate change? Leo Barasi October 2014 @leobarasi www.noiseofthecrowd.com
  • 2. Agreement with climate science has been stable for nearly five years Which of the following best describes your views on climate change? (ICM) Which of the following statements do you agree with most? (Carbon Brief) Which of these views about climate change is closest to your own? (ComRes) 56% 33% Dec '09 (ICM) June '12 (ICM) Jan '13 (Carbon Brief) Aug '13 (Carbon Brief) Aug '14 (ComRes) 5% 6% 57% 30% 7% 6% 56% 33% 6% 5% 56% 37% 7% 57% 28% 4% 11% It's real and manmade It's real but not manmade It's not happening Don't know Source: ICM ’09-’12; Opinium ’13; ComRes ‘14 * Aug ‘13 Carbon Brief poll didn’t include a don’t know/none of the above option *
  • 3. Around two thirds of ‘sceptics’ want a global deal to reduce emissions Satisfaction/dissatisfaction that the Copenhagen Accord aims to reduce worldwide emissions by 50 per cent below 1990 levels by 2020 83% 69% 62% 12% 24% 24% Think that "Global warming is a fact and is mostly caused by emissions from vehicles and industrial facilities" Think that "Global warming is a fact and is mostly caused by natural changes" Think that "Global warming is a theory that has not yet been proven" Satisfied Dissatisfied
  • 4. Of those who think climate change is natural, nearly half want government action to tackle it The government should invest money into preventing climate change, even if this means slower economic recovery It is possible for the government to promote economic growth and tackle climate change at the same time The government should be doing everything it can to promote economic growth, even if this means tackling climate change is a lower priority None of the above 31% 44% 45% 7% 22% 38% 2% 10% People who say climate change/global warming is real and mostly caused by humans (54% of all) People who say climate change/global warming is real and mostly caused by natural processes (32% of all) Source: Opinium ‘13
  • 5. Two thirds think climate change is a serious problem – very few disagree Which of the following statements about climate change do you agree with most? 67% 13% 12% Jan '13 (Carbon Brief) Aug '13 (Carbon Brief) 8% 68% 16% 16% Climate change could be a serious problem and we need to act now to try to prevent it happening in the future Climate change could be a serious problem but we don’t need to worry about it for now Climate change will probably never be a serious problem Don't know Source: Opinium ‘13 * Aug ‘13 Carbon Brief poll didn’t include a “none of the above” option *
  • 6. The ‘pause’ has had minimal cut-through: 4x as many think they remember hearing fake stories 48% 34% 25% 21% 18% 5% The government has launched a scheme to help people save money (the Green Deal) Scientists have been accused of faking data about climate change Scientists have met to talk about the UK's recent unusual weather China has announced it will not limit carbon dioxide emissions for another 10 years The world's temperatures have risen by 4C since the beginning of the Industrial Revolution Climate change has stopped over the last 16 years Recall from prompted list of real and fake news stories (top 5 & ‘pause’) Source: Opinium March 2013
  • 7. Renewable – including onshore wind – remain easily the most popular power sources Would you support or oppose the following power sources being built within 10 miles of your home? Strongly support Slightly support 52% 28% Source: Opinium August 2013 9% 9% 8% 9% 7% 24% 16% 15% 14% 12% 11% 25% 24% 22% 20% 18% Wind turbines Gas power stations Coals mines Coal power plants Nuclear power plants Shale gas wells
  • 8. Shale gas is still largely an unknown quantity – and opposition will be tested by experience Support / opposition for extracting shale gas Support Neither Oppose 21% 22% 24% 48% 44% 47% 27% 29% 24% Dec 2013 March 2014 June 2014 Source: DECC/TNS tracker Source: Opinium August 2013
  • 9. Few think green taxes cause high energy bills – but when reminded, most want them shifted What do you think is the main reason for the increases in consumer gas and electricity prices over the last 12 months? 48% 16% 7% 7% 22% Energy companies have raised prices to make extra profit Wholesale gas prices have gone up Prices have increased due to inflation Increased government taxes to fund renewables such as wind turbines Others Source: Opinium March 2013 Future of the “green levy” on energy bills 15% 39% 34% This money should continue to be spent, and should continue to be funded by a levy on people's energy bills This money should continue to be spent, but should be funded from other taxes instead of people's energy bills This money should no longer be spent, and should no longer be funded from people's energy bills Source: YouGov/Sunday Times 2013
  • 10. Compared with other issues, climate change is never a high priority... Source: Ipsos MORI
  • 11. ... except when it is 11% Which of the following do you think are the most important issues facing the country at this time? Please tick up to three. % selecting environment 10% 11% 13% 23% 9% 8% 6% March April 7-8 24-25 March 10-11 February 24-25 February 10-11 January 27-28 January 21-22 January 13-14 Source: YouGov, 2014 Do you think the weather that caused the recent flooding was or was not a result of climate change? 40% 44% 15% The flooding was probably a result of changing weather patterns due to climate change The flooding was probably nothing at all to do with climate change Don't know
  • 12. Flooding is expected to become more frequent – and people are worried 80% 17% More flooding Concerned Has become more frequent Will become more common by 2050 83% 81% Not concerned Flooding Source: Ipsos MORI / Defra 2013 How concerned would you be if by 2050 the UK did have...
  • 13. The emerging attacks on climate policy? 1. Mitigation is a failure: adaptation is all that’s left 2. Others aren’t mitigating: no point UK making sacrifices
  • 14. What do the public think about climate change? Leo Barasi October 2014 @leobarasi www.noiseofthecrowd.com