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Study on gillette mach3

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Gillette MACH3 Breakthrough product
Why MACH 3 ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
History of Gillette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GILLETTE Way of Business
Grooming Industry
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facts they collected through their research
Designing MACH 3 Head Assembly MACH 3 disassembled Designing prototype 7 years $750 million Total secrecy
 
What made MACH 3 a RQP ?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging Strategies: Gillette Twin- Blade Razor Advanced Twin- Blade Razor Triple- Blade Razor Men Women Men’s Sensor Men’s Sensor- Excel Women’s Sensor- Excel Men’s Mach3 Women’s Sensor Venus (Women’s Mach 3)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy against competition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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mach3

  • 1. Gillette MACH3 Breakthrough product
  • 2.
  • 3.
  • 4.
  • 6.
  • 7. Designing MACH 3 Head Assembly MACH 3 disassembled Designing prototype 7 years $750 million Total secrecy
  • 8.  
  • 9.
  • 10. Leveraging Strategies: Gillette Twin- Blade Razor Advanced Twin- Blade Razor Triple- Blade Razor Men Women Men’s Sensor Men’s Sensor- Excel Women’s Sensor- Excel Men’s Mach3 Women’s Sensor Venus (Women’s Mach 3)
  • 11.
  • 12.
  • 13.