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Lenny Rachitsky
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In business, in marketing, and in life
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The Power of Storytelling in Business and Life
1.
The Power of
Story In business, in marketing, and in life
2.
Stories are...
3.
Emotion
4.
Wisdom
5.
Memory
6.
Inspiration
7.
Stories...
8.
Teach
9.
Engage
10.
Entertain
11.
Bond
12.
In business, stories
can...
13.
Grab
Grab
14.
Illuminate
15.
Influence
16.
Compel
17.
Most importantly, stories...
18.
...are not bullet
points!
19.
“Stories are the
creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” — Robert McKee
20.
Why don’t we
use stories more?
21.
“I can’t tell
good stories”
22.
“I don’t have
any good stories”
23.
“I don’t know
when to tell a story”
24.
Ready to change
that?
25.
It’s not that
hard
26.
Stay tuned...
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