Social Media and Blogging presentation for the Postal Customer Council of Arizona

1. Social Media & Blogging 101

2. Agenda Social Media 101 Blogging for Success

3. Social Media 101

4. Definition A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.* *Wikipedia

5. Popular Social Networks MySpace Facebook Linkedin Classmates.com Friendster Meetup.com Orkut

6. Specialty Social Networks TeeBeeDee (baby boomers) Cafe Mom (mothers) Black Planet (African Americans) Good Reads (book lovers) Out Everywhere (GLBT) Yelp (restaurant reviews) SciSpace.net (scientists)

7. Extreme Specialty Networks sjsualumninetwork.com nurselinkup.com paganspace.net firefighternation.com navyformoms.com designrelated

8. Business or Pleasure? Both! Virtual face-to-face Comscore: fastest growing segment of Facebook was 25-34 demographic Facebook has more than 100 million users June 2008 Conference Board report: one out of every four people online visits social networking sites (update: 35%) Business owners can reach customers directly Targeted marketing Networking Career Searches/Recruiting

9. Linkedin

10. Six Degrees of Separation www.linkedin.com 16 million users Search by name, location, company Get introduced to potential clients by people who know them already Online resume or business profile Recommend and be recommended Ask questions and answer questions

11. Facebook

12. Groups Join and meet in groups Public Relations Society of America (PRSA) Rae Waters for State Representative San Diego Padres fans Create your own

13. Group Pages

14. Business Pages Essentially a visual business listing Background Photos/Videos Links Events Discussion Board

15. Business Page

16. Doing business Set up a personal and business profile Add content Invite your friends and associates Surf around, join groups, offer advice and make new friends and associates Meet friends of friends and grow your network exponentially Feed your blog to your Facebook page

17. 10 Reasons to Use Facebook for Business Meet your peers Find business contacts Instant gate opener Build relationships Raise visibility Develop your personal brand Target your niche Get rapid top Google placement Place targeted ads No cost marketing Source: Mari Smith, Author, Facebook for Professionals

18. Twitter

19. Why Tweet? Gain exposure for your blogs…and gain potential readers Market work, products, services, etc. Answer questions/ ask questions Learn new things from other industry professionals Seek out industry colleagues for assistance w/ special projects Announce events Share interesting articles Live event coverage

20. Who is Tweeting? @barackobama @richardbranson @ceosunblog @lancearmstrong @snoopdogg @the_real_shaq @britneyspears

21. Twitter Tools Online at twitter.com Via Blackberry or iPhone Desktop applications Twhirl Seesmic BigTweet Auto update Facebook Ping.fm Everywhere at once

22. Seesmic

23. Blogging for success

24. Blogging for Business For company leaders to communicate directly with customers For employees to communicate with customers To reinforce your brand To produce organizational transparency To keep customers updated on product issues To serve as a channel to the public in a crisis To report to a constituent audience on the company’s positions To establish yourself as a subject matter expert *Holtz & Demopolis: Blogging For Business

25. Get More Visitors

26. Get More Links

27. Get Indexed

28. Company Blogs Company blogs include: Delta Airlines Dell Yahoo! Boeing EDS General Motors IBM Johnson & Johnson Microsoft Salesforce.com Sprint

29. Just Roughin’ It

30. Atomic Comics

31. Valley PR Blog

32. CEO Blogs CEO blogs include: J. Willard Marriott Jr., CEO, Marriott International Michael M. Crow, President, Arizona State University Marc Cuban, HDNET & Dallas Mavericks Bob Lutz, Vice Chairman, General Motors Corporation Kevin Lynch, Chief Software Architect, Macromedia Justin Rattner, CTO, Intel Bob Parsons, President, godaddy.com Jonathan Schwartz, COO, Sun Microsystems Mike Critelli, Executive Chairman, Pitney Bowes David Neeleman, Chairman, JetBlue Airways

33. Michael Dell

34. Mark Cuban

35. Tools for Blogging WordPress Moveable Type Type Pad Blogger.com Live Journal …and about 1,000 others

36. WordPress The most popular blogging tool Simple to use Free Hosted or application www.wordpress.com www.wordpress.org

37. A Word About Design Built-in Templates Hosted version has more than 60 flexible designs Custom Design Use templates Have your web designer build it Function Over Form

38. Keys to Better Blogging Headlines are Important Short Catchy Headlines Use Key Words Keep it Simple Single Topic Posts Keep it Short Two to three paragraphs Have an Opinion Be a “Thought-Leader” (Have a take, do not suck!) Offer Advice/Best Practices Links Photos

39. Links

40. Photos/Images

41. Trackbacks An acknowledgment sent via a network signal Facilitates communication between blogs Helps grow your audience

42. Tags Search optimization Internal External Use only a few on each post Helps people find your post

43. Promoting Your Blog

44. The Basics Tell everyone you know! Add link to blog from web site Include a link to your blog in your e-mail signature Put your blog address on your business card Announce the launch of your blog in customer communications eNewsletters, eBlasts, Store flyers, etc.

45. RSS Feeds Feedburner RSS feed e-mail option

46. Free Blog Listings Technorati Google Blog Search Bloglisting.net Icerocket Mybloglog Alltop Buzzerhut

47. Viral Tactics Blogroll Reciprocal Links Comments Always register and include email AND blog address Get a “gravatar” http://en.gravatar.com/

48. Piggybacking Read lots of blogs Write a post on your blog about something you’ve read Link to it in your post Trackback to it

49. Social Integration Linkedin WordPress module included Facebook Third Party Applications Social RSS

50. Tweet Tweet

51. Get Social Bookmark posts on Delicious Stumble posts on StumbleUpon Post a teaser on Linkedin status Use Sharethis or similar tool Digg it

52. Questions?

53. http://www.slideshare.net/lengutman