2. Step 1: Define your purpose
Step 2: Profile your audience
Step 3: Map your structure
Step 4: Add drama and impact
Step 5: Rehearse until perfect
Step 6: Deliver with style
Step 7: Review and revise

3. Step 1: Define your purpose

4. Step 1: Define your purpose
• The purpose: what
you want your
audience to
remember and do
as a result of
hearing you.
• It has to be specific.

5. Step 1: Define your purpose
Define your
purpose
Inform Persuade Entertain
To change or
To amuse with
To share new reinforce an
humor and
information attitude, belief or
anecdotes
behavior

6. Tone
Purpose
Structure of
the Content
presentation

7. Step 1: Define your purpose
• Fresh, practical
and relevant
• Strong, logical,
clear sequence of
ideas
• Present in small,
digestible chunks

8. Step 2: Profile your audience

9. Step 2: Profile your audience
Profile your audience
Knowledge Interest Support
What does my
How interested is the How much support
audience know about
audience in my already exists for my
the topic I want to
subject? views?
talk about?

10. Step 2: Profile your audience
• Build credibility by citing
experts
• Use solid, concrete, real
life facts
• Keep it simple and clear
• Create an emotional link
• Be interactive

11. Step 3: Map your structure

12. Step 3: Map your structure
Introduction
Should grab your listener’s attention, sell your audience on why they should listen, and provide
an overview of what’s to come.
Body
Delivers the content. This is where you state your point of view.
Conclusion
Recaps the positioning statement and key points. Usually finishes with a call for action.

13. Functions of an Opening
1. Grab the audience’s
attention
2. Provide reasons for
listening
3. Describe what you
will talk about

14. Functions of the Body
1. Support each point
with evidence
2. Use the latest
information

15. The Conclusion
• Parts of the conclusion:
– Summarize your
presentation
– Provide closure
– Motivate the audience
to respond

16. Step 3: Map your structure
• Titles and headlines are used to
create flow and direction
• Use transition words
Provide mini internal summaries
Help hold your audience’s attention
• Organizational patterns
– Sequential
– Topical order
– Contrast and comparison

17. Step 4: Add drama and impact

18. Step 4: Add drama and impact
• Support to prove your points
• Different types of evidence
• Quotes must make a point
• When using statistics and
graphs:
– Numbers must be
understandable
– Use comparisons

19. Step 4: Add drama and impact
• Make the last item your most
important
• Determine your message first
• Think K.I.S.S.
• Organize your content around
3-5 points

20. Importance of Visuals
Increase
Increase persuasion
retention
Simplify
concepts
Visuals

21. Step 5: Rehearse until perfect

22. Step 5: Rehearse until perfect
• Rehearse until perfect
• Time your presentations
• Always practice standing up
• Use key words and phrases
• Write statistics and quotes

23. Practicing for Perfection
Practice until Videotape
you’re Rehearse Seek
supremely your
out loud feedback
confident address

24. Step 6: Deliver with style

25. Step 6: Deliver with style
• Speak to the audience
• Do not read your text
• Choose the right words
• Avoid fillers
• Vary your pace to
generate interest

26. Posture Don’ts
• Lean on the podium
• Put your hands on your hips
• Fold your arms
• Sway
• Clasp your hands behind your back
• Stand in the fig leaf position

27. Step 7: Review and revise

28. Step 7: Review and revise
• Control loudness
• Sharpen articulation
• Pinpoint strengths and
weaknesses
• Practice with a colleague
or friend
• Do not try to fix
everything at once

30. How to Design Persuasive PowerPoints
Align the PowerPoint with the
way the brain works.
Segment your story into visually
digestible bites
Signpost location and direction
with graphic organizers

31. How to Design Persuasive PowerPoints
Wherever possible,
persuade with visuals
Purge all but essential text
and audiovisual effects
Dice and sequence
complex visuals

32. Say it With Color
• Add impact, create
interest, and focus the eye
• Use color to inform or
persuade
• Evoke emotions or
stimulate an emotional
response
• The biggest mistake is to
use too many colors

33. Say it With Color
• Use the same background
color
• Tailor your colors to your
audience
• Background and
foreground colors should
contrast

34. How to Write Compelling Text
• Avoid using multiple
typefaces.
• Preferably, you should
use:
– Times New Roman
– Arial
– Tahoma
• Only use two typefaces to
add variety and contrast.

35. How to Lay Out Compelling Text
• Font sizes:
– Titles: 48 to 40 points
– Subtitles: 24 to 36 points
– Text: 18 to 24 points
• Sometimes, single line
spacing could look
cramped.
• Bold text is the most useful
special effect.

36. How to Lay Out Compelling Text
• Make your bullets the same
size as the text type
• Word lists should be written as
short, punchy statements
• Place the most important
points at the top
• Slash all unnecessary words
• Capitalize the first letter in a list

37. Bulleted Text Helps To:
Break-up blocks of information
Focus our attention
Organize our content into a logical order
Add structure to layout

38. Fundamentals For Bullet Use:
Limit your list length to six or
fewer points
One list per slide
Keep spacing at the “1 line”
spacing option

39. How to Select the Appropriate Chart or Graph
Pie charts Horizontal Vertical or Line
bar charts column charts
charts

40. How to Select the Appropriate Chart or Graph
Area Dot Tables
charts charts
(scatter
diagrams)

41. How to Inform With Impact
• DIAGRAMS:
– The ideal diagram does three
things:
• Informs
• Explains
• Simplifies
– Keep it simple
– Use the thirty-second test
– Break complicated diagrams into
multiple parts

42. How to Inform With Impact
• ART AND ILLUSTRATIONS:
– Helps your viewers
remember and understand
your message much more
quickly
– Choose the right image
– A photo or image must
reinforce the central
message

43. Mills, H. (2007). Power Points!: how to design
and deliver presentations that sizzle and sell.
New York: AMACOM.
Image sources:
http://www.google.com/imghp
http://www.images.com
http://office.microsoft.com/en-us/images/