This document discusses signs, symbols, and semiotics. It defines three basic types of signs: icons which resemble their object, indexes which have a direct connection to their object, and symbols which are connected to their object by convention. It provides examples of each type of sign, such as the Burj Khalifa being an icon and smoke indicating a fire as an index. Semiotics is introduced as the study of signs and symbols, and it notes semiotics is more commonly used in advertising in some countries than others. Finally, it discusses how signs and symbols are important parts of our memory and how colors and numbers can have cultural meanings.
2. Pierce Charles Sanders Pierce is one o f the founders of semiotics as a discipline. He distinguished three basic types of sign which are the: Icon: bears a resemblance to its object Index: a sign with a direct existential connection with its object Symbol: a sing whose connection with its object is a matter of convention, agreement, or rule.
3. Example of an Icon Example of an icon is the UAE is BurjKhalifa in Dubai:
4. Example of an Index Example of an Index is for instance if you see large amount of smoke coming from far away, its is an indication that there is a fire burning somewhere.
5. Examples of a Symbols Words, images, and numbers can all be symbols.
6. Semiotics Is the study of signs and symbols. It is in many countries and integral part of advertising theory. It is used more in France and Eastern Europe than other countries. It is relate to writing and language. Some cultures use more symbols in advertising than do others.
8. Signs & Symbols Important part of association networks in our memory: package, colour, letters, and signs. Colours can have strong cultural meanings. Numbers can be particularly meaningful as well.
9. Examples of Signs & Symbols The colour black is the colour of mourning in the Western world. In China white symbolizes mourning.
