Salons can acquire more customers, retain their best clients, and grow their business by clearly defining and living their brand. Branding - it’s the new currency in business. Clients now want to associate themselves with a clear brand - whether it’s Apple, Tesla, or Coach. Design plays a major role in decisions clients make about choosing a product or service and the new norm is exquisite design. Customer experience is integral to the package and is the icing on the cake. In this information-packed seminar, you’ll learn the fundamentals of branding yourself. What branding is and why it matters to you. What your brand is and how to define it. Where in your salon your brand is most important. How to communicate your brand. Protecting your brand and improving it over time. Using your brand to acquire new clients, keep your favourites and offer more services. Design - where it fits in and how it supports your brand. Customer experience - why it’s the critical component in your brand. Association - how to build a team that supports your brand, even when you’re on vacation. How to make the most of salon products in your brand Ways to maximize your distributor’s support in branding By Greg Robins Greg Robins is the VP of Salon Communications, publishers of Salon Magazine, Elevate Magazine and the Contessa Awards. For over 25 years, Greg’s been advocating for professional stylists and salon owners through business-building content in Salon Magazine. With a proven track record in implementing social media strategies that work, Greg can speak to the value of salons can gain with the proper campaigns on social and digital. Greg has worked with salons and manufacturers to gain momentum in this industry, many of them going on to enjoy major success in the industry. He’s taught at Ryerson University and the Academy of Design and has spoken at Langara College.