Social networking plays an important role in forming social interactions online by allowing users to share ideas, activities, and interests with their networks on sites like Facebook, Twitter, and YouTube. A social networking service is a platform for building social relationships among people based on shared interests or connections by providing profiles, social links, and communication tools. While social media provides benefits for businesses in marketing and connecting with customers, it also poses risks like fraud, hacking, and decreased productivity if misused.

2. “ROLE OF SOCIAL NETWORK”

3. 
Social networking plays an important role in
forming the social interaction of individuals
on the web. It is a act of interacting and
networking with others in a social online
environment via the use of website.

Social networking sites allow users to share
ideas, activities, events, and interests within
their individual networks.

5. social networking
sites.
Face book
Twitter
Blogger
 Flicker
YouTube
 Google +
 Orkut

6. 
A social networking service is a platform to build social
networks or social relations among people. for example,
share interests, activities, backgrounds, or real-life
connections.

A social network service consists of a representation of each
user (often a profile), his/her social links, and a variety of
additional services.

Most social network services are web-based and provide
means for users to interact over the Internet, such
as email and instant messaging.

7.  Online community services are sometimes considered as a
social network service, though in a broader sense, social
network service usually means an individual-cantered service
whereas online community services are group-cantered.

Social networking sites allow users to share
ideas, pictures, posts, activities, events, and interests with
people in their network.

8. 
Facilitates open communication, leading to
enhanced information discovery and delivery.

Allows employees to discuss ideas, post
news, ask questions and share links.

Provides an opportunity to widen business
contacts.

9. 
Targets a wide audience, making it a useful
and effective recruitment tool.

Improves business reputation and client base
with minimal use of advertising.

Expands market research, implements
marketing campaigns, delivers
communications and directs interested
people to specific web sites

10. 
Social networking is an easy way to connect
with friends and others.

For business purposes connecting with your
customers on a personal level will make them
legal to your company and brand.

Connecting with people social network will
benefit the people in the long run.

12. 
Opens up the possibility for hackers to
commit fraud and launch spam and virus
attacks.

Increases the risk of people falling prey to
online scams that seem genuine, resulting in
data or identity theft.

Social networking usually requires you to
input your all personal information.

13. 
May result in negative comments from
employees about the company or potential
legal consequences if employees use these
sites to view objectionable or offensive
material.

Potentially results in lost
productivity, especially if employees are busy
updating profiles, etc

15. SOCIAL
NETWORKING
2013
93 Percent of
the
respondents
that do use
social
networking
sites for
business
purposes find
it effective
and useful.

18.  we know that there is many advantages and
disadvantages of social networking .
Social networking is very use full these days.
By being aware of your cyber-surroundings and
who you are talking to, you should be able to
safely enjoy social networking online.