Walmart- Innovations case study

Walmart – Competing in Global Market with it’s Innovative Ideas Lekshmi krishna M.R(100609) MTECH-Technology Management Department of Future Studies University of Kerala

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Walmart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some interesting facts about Walmart ,[object Object],[object Object],[object Object],[object Object]

Key Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategy of Walmart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Walmart does to achieve those values? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Co-branding with McDonalds Co-branding Personalized customer service Intangibles 1. Food retail 2. Non-Food retail 3. On-line food retailer Activities Consistent positioning- “Always low prices” Positioning middle-class, lower middle Segmentation 1. Respect for the individual 2. High standards of service 3. Constant strive for excellence Service Strategy ,[object Object],[object Object],[object Object],Product Strategy To give ordinary folk the chance to buy the same thing as rich people . Mission/ Vision Wal-Mart

Current measures of Walmart!!! ,[object Object],[object Object],[object Object],[object Object],But how????

The company realized that being green provides a boost to the bottom line and some good press. Here, we take a look at some of Walmart's GREEN INITIATIVE’S.

HIGH EFFICIENCY REFRIGERATION UNIT

HIGH EFFICIENCY REFRIGERATION UNIT ,[object Object],[object Object],[object Object],[object Object]

Walmart Bio-Diesel Truck ,[object Object],[object Object],[object Object]

LOVE EARTH JEWELRY ,[object Object],[object Object],[object Object]

Organic Cotton Baby Clothing ,[object Object],[object Object]

Locally Grown Produce ,[object Object],[object Object],[object Object]

Super Sandwich Bale ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object]

Web and Text Book References Websites www.walmartfacts.com www.gartner.com www.forrester.com www.hoovers.com www.wikipedia.com www.finance.yahoo.com www.ficci.com Text book Management of technology and innovation By P.N Rastogi [email_address]

Walmart- Innovations case study

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