Jodi Ferrari, Tweed Regional Gallery & Margaret Olley Art Centre. #coolexhibition: New Ways of Thinking About Our Young Audiences presentation at Opening Doors: 2019 Museums & Galleries Queensland Conference.

1. #coolexhibition: New Ways of Thinking
About Our Young Audiences
Jodi Ferrari

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IMAGE: Nastya Nudnik

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IMAGE:
iHeart I Street Art

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Science Gallery Melbourne is looking for young and curious people to
join Sci Curious – an advisory group that will help inform and shape
the future of our exhibitions, public events and programs.
We’re keen to talk to 15 to 25-year-olds who are passionate about art,
science, design, technology and innovation, and who are keen to
meet other like-minded, self-confessed (and proud) nerds and
contribute to the Gallery’s planning and projects, keeping young
voices front and centre.
We welcome all young people, and strongly encourage applications
from people who are Indigenous, people from diverse cultural and
linguistic backgrounds, and people with disabilities. Sci Curious
members will receive a small payment in exchange for their time.
w. melbourne.sciencegallery.com

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IMAGES:
Harry Cox, secondary school student, Gold Coast

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IMAGE: Michelle Hamer tapestry

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IMAGE:
Natasha Bieniek

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Shaun Gladwell Pacific Undertow
Museum of Contemporary Art, Sydney

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Shaun Gladwell Pacific Undertow
Museum of Contemporary Art, Sydney

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Shaun Gladwell Pacific Undertow
Museum of Contemporary Art, Sydney

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Shaun Gladwell Pacific Undertow
Museum of Contemporary Art, Sydney

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Experimenta Makes Sense
International Triennial of Media Art at TRG

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Experimenta Makes Sense
International Triennial of Media Art at TRG

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Margaret Olley Art Centre iPad area

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NGA app
‘Siren Discovers ‘Art Deco’
Visitors can loan a plush toy
and a mini iPad from the
Gallery Desk upon arrival for
children under 5 to engage
with the exhibition ‘The world
turns Modern: Art Deco from
the National Collection’.

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NGV Friday Nights

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NGV Friday Nights

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Auckland Art Gallery

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IDEA
The best way to make young people acquainted with art is to get real works of
art in their hands. Normally the cost of artwork is forbidding for young people,
muka offers a solution!
MUKA PRINTS
• Original lithographs by prominent artists
• To be seen
• To be appreciated
• To be bought eventually
• To be owned
• Exclusively for people under 19
NO ADULTS ALLOWED
• The magic value of art
• Cannot be expressed in money
• It’s all about connecting
• Ideally at a young age

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RULES
• A number of well-known artists from around the world are invited to
produce a set of small (100 x 200mm) original lithographs
• The works reflect the normal style and concerns of the artists, there is no
patronising or ‘talking down’ to children
• The lithographs will eventually be sold to young people aged 5-18 inclusive
• Visitors to the show can buy a maximum of three lithographs and only for
themselves, not for adults
• All works sold at a uniform price set according to specific costs in every
county
• Names and signatures of the artists are covered up during the shows,
muka wants young art collectors to look to look at the works, not
considering the fame of the artist or potential for financial gain
• Adults are not allowed in the exhibitions
• Visitors can enter the exhibition space only once
• Mobile phones and camera are not allowed in the exhibition space

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SUMMARY OF IDEAS TO EXPLORE
How does technology support or enhance the experience of young visitors to
your gallery or museum? EMBRACE TECHNOLOGY BUT FOCUS ON
EXPERIENCE
How many fans/followers does your institution’s social media have in the elusive
demographic of young people? CREATIVELY ENGAGE YOUNG PEOPLE WITH
YOUR CONTENT ON SOCIAL PLATFORMS
How does your promotional material reflect or inspire engagement young
people’s engagement with your gallery or museum? EMBED YOUNG PEOPLE
Are you displaying the ‘right’ art and objects to connect with young audiences?
THINK OUTSIDE THE BOX ABOUT CONTENT TO ATTRACT YOUNG AUDIENCES
Are you embracing the language of young people ? LEARN THE LINGO -
EMBRACE HASHTAGS AND EMOJIS
What do millennials want? DJS, MIXED DRINKS AND DATING OPTIONS (?)

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So, what do we offer in the social and digital age?
Your friendly reminder…
The Gallery offers my students an authentic experience rather
than a mediated one. I use the mediated imagery prior to
arrival in the Gallery to educate the students on the intensity
and integrity of a primary viewing that digital presentation does
not offer. Whilst some galleries in the world make available on
their sites exceptionally high resolution imagery - allowing you
to look at the strokes of the paint brush for example, they do
not allow for the wider sensory engagement that can lead to
the aesthetic experience and deeper understanding of the feel
for a work.
- Secondary Visual Arts teacher

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DISCUSSION / QUESTIONS