This document discusses various strategies for fundraising including estate or planned giving, bequests, planned gifts, endowments, capital campaigns, major gifts from individuals and corporations/foundations, annual giving campaigns, activities and events, groups and organizations, membership associations, direct mail, testing and growing donors, and contacting various publics. It focuses on donor identification, commitment, interest, involvement, and investment.

1. Estate Or Planned Giving Bequests Planned Gifts Major Giving Endowment Campaigns Capital and Special Campaigns Major Gifts from Individuals Major Gifts from Corporations and Foundations Annual Giving Volunteer-Led Annual Giving Campaign Activities, Benefits, and Special Events Groups, Guilds, and Support Organizations Membership and Membership Associations Direct Mail Testing, Acquisition, and Renewal Selected Publics All the Public – Everyone in the Area Donor Contact Donor Growth Donor Commitment Identification Information Interest Involvement Investment