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Digital	
  Profit	
  Club	
  2014	
  	
  #4	
  
Create	
  addi6onal	
  (external)	
  features	
  for	
  your	
  Facebook	
  	
  
Let’s	
  
Recapped	
  	
  
4	
  Steps	
  to	
  Engaged	
  Target	
  
Audiences	
  on	
  Facebook	
  
1.	
  Define	
  Your	
  Target	
  Market	
  
2.	
  Get	
  the	
  Tone	
  Right	
  
#1.	
  ATTENTION	
  
•  Post	
  interes*ng	
  contents	
  to	
  a.ract	
  
your	
  target	
  audiences.	
  	
  
#2.	
  INTEREST	
  
•  LIKE	
  &	
  follow	
  your	
  Facebook	
  Page.	
  	
  
#3.	
  DESIRE	
  
•  This	
  is	
  where	
  your	
  target	
  audiences,	
  
will	
  Like	
  /	
  Comment	
  	
  /	
  Share	
  your	
  
contents	
  with	
  their	
  network	
  
#4.	
  ACTION	
  
•  Buy	
  /	
  Engage	
  your	
  product	
  or	
  service	
  
3.	
  Tes6ng	
  &	
  Measuring	
  
4.	
  Pos6ng	
  Schedule	
  &	
  Content	
  
 	
  What	
  to	
  Post	
  on	
  Facebook	
  
When	
  You	
  Don’t	
  Know	
  
What	
  to	
  Post?	
  
•  Where	
  do	
  you	
  find	
  content?	
  
•  What	
  should	
  you	
  share?	
  
•  Does	
  certain	
  content	
  perform	
  
be.er	
  on	
  certain	
  plaLorms?	
  
•  How	
  do	
  you	
  know?	
  
1.	
  Inspiring	
  Blog	
  Posts	
  or	
  Ar6cles	
  
Ar*cle	
  and	
  Blog	
  Post	
  
Where	
  can	
  I	
  find	
  such	
  material?	
  
h.p://www.scoop.it	
  
	
  
1.  Register	
  an	
  account	
  
2.  Follow	
  your	
  interest	
  topics	
  
3.  Received	
  daily	
  email	
  update	
  
3	
  Steps	
  
daily	
  email	
  	
  
h.p://contentgems.com	
  
h.p://digg.com	
  
h.p://mashable.com	
  
2.	
  Beau6ful	
  Photos	
  
Instagram
On iOS or Androids
Video	
  	
  
Instagram: How-To!
•  Filters!
•  Hashtags!
•  Icons: Add New
Keyboard >
Emoji!
Instagram: Tips!
•  Improve your
picture quality!
•  Don’t upload all
your good pictures
at once!
•  Likes & comments!
•  Participate in
competitions!
Photobucket being #1 !
photo hosting website!
•  Photo management and
sharing application:
store, sort, search and
share photos online!
•  @flickr!
•  Free and Pro accounts!
•  Platforms!
–  Web: www.flickr.com!
–  Desktop!
–  Mobile: iOS, Windows
Phone 7, Android!
•  Organize and share things
you find on the web through
“pinboards”!
•  @pinterest!
•  Free, invite-only!
•  Platforms!
–  Web: www.pinterest.com!
–  Mobile: iOS & Android "!
3.	
  Documents	
  –	
  PPT	
  /	
  PDF	
  
h.p://www.slideshare.net	
  
h.p://www.scribd.com	
  
Facebook Apps
Customize Facebook Apps
To	
  be	
  con:nue….	
  
Social Media Coach
Leow	
  	
  LeikHong	
  
	
  
	
  
Twi]er	
  @leikhong	
  
www.facebook.com/digitalprofitclub	
  
	
  
Email:	
  leow@leikhong.com	
  
	
  
	
  

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DPC #4 - Create additional (external) features for your Facebook