SlideShare ist ein Scribd-Unternehmen logo

Reach Audiences with Content Marketing in Changing Social Media

•Als PPTX, PDF herunterladen•
•
Leigh George, PhD
Leigh George, PhD
Marketing
1 von 10
Why content marketing is your only chance to reach and engage your audiences today Digital East 2014 @leighgeorge #DEAST14
Social media changed everything
There is only one direction organic reach is headed…
How do brands get heard when social media looks like this?
How does your content become attractive rather than tolerated?
Brands should go native
We’re conflicted about branded content
Takeaways  Social media as we knew it is disappearing  Consumers don’t want to be our friends. They want valuable content that enriches their lives  To be successful you need to integrate your content  But be mindful of the public’s ambivalence— trust is key
Connect with me Leigh George, PhD Vice President | Social@Ogilvy Email: leigh.george@ogilvy.com Twitter: @leighgeorge LinkedIn: linkedin.com/in/leighgeorge
Image credits Slide 1: Stefan Bałuk, Warsaw 1944, [Public domain], Wikimedia Commons Slide 2: Ed Yourdon, Bryant Park, late Apr 2009 – 21, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 3: Ken Bosma, Electric Slide, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 4: Trey Ratcliff, An Electric Night in Times Square, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 5: Stefan Bałuk, Warsaw 1944, [Public domain], Wikimedia Commons Slide 6: Twitchery, still from episode, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 7: Frank Uebe, ABBA THE HITS 3, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 8: Olivia Raxter, Taking notes, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 9: Andrew Propp, Washingtonian

Empfohlen

Talk Is Cheap: Using Social Media to Drive Action
Talk Is Cheap: Using Social Media to Drive ActionTalk Is Cheap: Using Social Media to Drive Action
Talk Is Cheap: Using Social Media to Drive ActionLeigh George, PhD
 
Tapping into Social Inflience
Tapping into Social InflienceTapping into Social Inflience
Tapping into Social InflienceLeigh George, PhD
 
Why Content Marketing Is Your Only Chance to Reach and Engage Your Audiences ...
Why Content Marketing Is Your Only Chance to Reach and Engage Your Audiences ...Why Content Marketing Is Your Only Chance to Reach and Engage Your Audiences ...
Why Content Marketing Is Your Only Chance to Reach and Engage Your Audiences ...Leigh George, PhD
 
Taking Advantage of Social Media
Taking Advantage of Social MediaTaking Advantage of Social Media
Taking Advantage of Social MediaTitus Ferguson
 
Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013
Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013
Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013Blogworks - helping create brands for the future
 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideModern Marketing Partners
 
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + DoFarra Trompeter, Big Duck
 
Social Media For Corporates
Social Media For CorporatesSocial Media For Corporates
Social Media For CorporatesAbhishek Sinha
 

Empfohlen

Talk Is Cheap: Using Social Media to Drive Action
Talk Is Cheap: Using Social Media to Drive ActionTalk Is Cheap: Using Social Media to Drive Action
Talk Is Cheap: Using Social Media to Drive ActionLeigh George, PhD
 
Tapping into Social Inflience
Tapping into Social InflienceTapping into Social Inflience
Tapping into Social InflienceLeigh George, PhD
 
Why Content Marketing Is Your Only Chance to Reach and Engage Your Audiences ...
Why Content Marketing Is Your Only Chance to Reach and Engage Your Audiences ...Why Content Marketing Is Your Only Chance to Reach and Engage Your Audiences ...
Why Content Marketing Is Your Only Chance to Reach and Engage Your Audiences ...Leigh George, PhD
 
Taking Advantage of Social Media
Taking Advantage of Social MediaTaking Advantage of Social Media
Taking Advantage of Social MediaTitus Ferguson
 
Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013
Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013
Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013Blogworks - helping create brands for the future
 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideModern Marketing Partners
 
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + DoFarra Trompeter, Big Duck
 
Social Media For Corporates
Social Media For CorporatesSocial Media For Corporates
Social Media For CorporatesAbhishek Sinha
 
Social Media for Social Good - How Nonprofits Can Engage Supporters
Social Media for Social Good - How Nonprofits Can Engage SupportersSocial Media for Social Good - How Nonprofits Can Engage Supporters
Social Media for Social Good - How Nonprofits Can Engage SupportersChad Norman
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNFAyelet Baron
 
Social Media for non profit
Social Media for non profitSocial Media for non profit
Social Media for non profitChakard Chalayut
 
Incorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyIncorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyAyelet Baron
 
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
 
Women and Social Media in Canada
Women and Social Media in CanadaWomen and Social Media in Canada
Women and Social Media in CanadaAyelet Baron
 
Designing Social Media Engagement
Designing Social Media Engagement Designing Social Media Engagement
Designing Social Media Engagement Debra Askanase
 
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYSOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYMatt Frazier
 
Why Social Media
Why Social MediaWhy Social Media
Why Social MediaCosmin Ghiurau
 
Zen and the Art of Social Media
Zen and the Art of Social MediaZen and the Art of Social Media
Zen and the Art of Social MediaGolin
 
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Michelle Sawyer
 
Social Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonSocial Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
 
Digital & Social Media Strategies Series: Social Media & Consumer Advocacy
Digital & Social Media Strategies Series: Social Media & Consumer AdvocacyDigital & Social Media Strategies Series: Social Media & Consumer Advocacy
Digital & Social Media Strategies Series: Social Media & Consumer AdvocacyMichelle Sawyer
 
Digital & Social Media Strategies Series: Content Generation & Curation
Digital & Social Media Strategies Series: Content Generation & CurationDigital & Social Media Strategies Series: Content Generation & Curation
Digital & Social Media Strategies Series: Content Generation & CurationMichelle Sawyer
 
Social media
Social mediaSocial media
Social mediaemilykyoung
 
Communication through social media.pptx
Communication through social media.pptxCommunication through social media.pptx
Communication through social media.pptxUtkarsh Bisht
 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsGeorge Wallace
 
Non Profits and Social Media
Non Profits and Social Media Non Profits and Social Media
Non Profits and Social Media Evelyn McCormack
 
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
 
Impact of social media
Impact of social mediaImpact of social media
Impact of social mediaBhavik Vashi
 
1. goldsmiths short course The Attention Economy - 1st may
1. goldsmiths short course The Attention Economy - 1st may1. goldsmiths short course The Attention Economy - 1st may
1. goldsmiths short course The Attention Economy - 1st mayRoyal Holloway, University of London
 
Goldsmiths short course the attention economy - 17th march
Goldsmiths short course the attention economy - 17th marchGoldsmiths short course the attention economy - 17th march
Goldsmiths short course the attention economy - 17th marchRoyal Holloway, University of London
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media for Social Good - How Nonprofits Can Engage Supporters
Social Media for Social Good - How Nonprofits Can Engage SupportersSocial Media for Social Good - How Nonprofits Can Engage Supporters
Social Media for Social Good - How Nonprofits Can Engage SupportersChad Norman
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNFAyelet Baron
 
Social Media for non profit
Social Media for non profitSocial Media for non profit
Social Media for non profitChakard Chalayut
 
Incorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyIncorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyAyelet Baron
 
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
 
Women and Social Media in Canada
Women and Social Media in CanadaWomen and Social Media in Canada
Women and Social Media in CanadaAyelet Baron
 
Designing Social Media Engagement
Designing Social Media Engagement Designing Social Media Engagement
Designing Social Media Engagement Debra Askanase
 
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYSOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYMatt Frazier
 
Zen and the Art of Social Media
Zen and the Art of Social MediaZen and the Art of Social Media
Zen and the Art of Social MediaGolin
 
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Michelle Sawyer
 
Social Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonSocial Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
 
Digital & Social Media Strategies Series: Social Media & Consumer Advocacy
Digital & Social Media Strategies Series: Social Media & Consumer AdvocacyDigital & Social Media Strategies Series: Social Media & Consumer Advocacy
Digital & Social Media Strategies Series: Social Media & Consumer AdvocacyMichelle Sawyer
 
Digital & Social Media Strategies Series: Content Generation & Curation
Digital & Social Media Strategies Series: Content Generation & CurationDigital & Social Media Strategies Series: Content Generation & Curation
Digital & Social Media Strategies Series: Content Generation & CurationMichelle Sawyer
 
Communication through social media.pptx
Communication through social media.pptxCommunication through social media.pptx
Communication through social media.pptxUtkarsh Bisht
 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsGeorge Wallace
 
Non Profits and Social Media
Non Profits and Social Media Non Profits and Social Media
Non Profits and Social Media Evelyn McCormack
 
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
 
Impact of social media
Impact of social mediaImpact of social media
Impact of social mediaBhavik Vashi
 

Was ist angesagt? (20)

Social Media for Social Good - How Nonprofits Can Engage Supporters
Social Media for Social Good - How Nonprofits Can Engage SupportersSocial Media for Social Good - How Nonprofits Can Engage Supporters
Social Media for Social Good - How Nonprofits Can Engage Supporters
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNF
 
Social Media for non profit
Social Media for non profitSocial Media for non profit
Social Media for non profit
 
Incorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyIncorporating Social Media into Your Strategy
Incorporating Social Media into Your Strategy
 
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14
 
Women and Social Media in Canada
Women and Social Media in CanadaWomen and Social Media in Canada
Women and Social Media in Canada
 
Designing Social Media Engagement
Designing Social Media Engagement Designing Social Media Engagement
Designing Social Media Engagement
 
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYSOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
 
Why Social Media
Why Social MediaWhy Social Media
Why Social Media
 
Zen and the Art of Social Media
Zen and the Art of Social MediaZen and the Art of Social Media
Zen and the Art of Social Media
 
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
 
Social Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonSocial Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of Houston
 
Digital & Social Media Strategies Series: Social Media & Consumer Advocacy
Digital & Social Media Strategies Series: Social Media & Consumer AdvocacyDigital & Social Media Strategies Series: Social Media & Consumer Advocacy
Digital & Social Media Strategies Series: Social Media & Consumer Advocacy
 
Digital & Social Media Strategies Series: Content Generation & Curation
Digital & Social Media Strategies Series: Content Generation & CurationDigital & Social Media Strategies Series: Content Generation & Curation
Digital & Social Media Strategies Series: Content Generation & Curation
 
Social media
Social mediaSocial media
Social media
 
Communication through social media.pptx
Communication through social media.pptxCommunication through social media.pptx
Communication through social media.pptx
 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit Organizations
 
Non Profits and Social Media
Non Profits and Social Media Non Profits and Social Media
Non Profits and Social Media
 
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
 
Impact of social media
Impact of social mediaImpact of social media
Impact of social media
 

Ähnlich wie Reach Audiences with Content Marketing in Changing Social Media

Social Media for Corporations
Social Media for CorporationsSocial Media for Corporations
Social Media for Corporationslbyers2010
 
Social Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDevSocial Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDevDavid Girling
 
Brand / Blog Partnerships in a Multi-Channel World
Brand / Blog Partnerships in a Multi-Channel WorldBrand / Blog Partnerships in a Multi-Channel World
Brand / Blog Partnerships in a Multi-Channel WorldPuerto Rico BloggerCon
 
Social-media-PPT.pptx
Social-media-PPT.pptxSocial-media-PPT.pptx
Social-media-PPT.pptxYogiJi6
 
The value of open networking for researchers
The value of open networking for researchers The value of open networking for researchers
The value of open networking for researchers Sue Beckingham
 
Jpro stl community
Jpro stl communityJpro stl community
Jpro stl communityLisa Colton
 
Social Media do's and don'ts
Social Media do's and don'tsSocial Media do's and don'ts
Social Media do's and don'tsPaul Fryer
 
So me assign2_signekirt
So me assign2_signekirtSo me assign2_signekirt
So me assign2_signekirtsignette
 
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's EnvironmentThe Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environmentpowermarketinghagerstown
 
Social-media-PPT.pptx
Social-media-PPT.pptxSocial-media-PPT.pptx
Social-media-PPT.pptxVNuGpl
 
So me assign2_signekirt
So me assign2_signekirtSo me assign2_signekirt
So me assign2_signekirtsignette
 
CJP Tech Fellows - Lisa Colton
CJP Tech Fellows - Lisa ColtonCJP Tech Fellows - Lisa Colton
CJP Tech Fellows - Lisa ColtonLisa Colton
 
Mass. JED21: CJP Tech Fellows - Lisa Colton
Mass. JED21: CJP Tech Fellows - Lisa ColtonMass. JED21: CJP Tech Fellows - Lisa Colton
Mass. JED21: CJP Tech Fellows - Lisa ColtonLisa Colton
 

Ähnlich wie Reach Audiences with Content Marketing in Changing Social Media (20)

1. goldsmiths short course The Attention Economy - 1st may
1. goldsmiths short course The Attention Economy - 1st may1. goldsmiths short course The Attention Economy - 1st may
1. goldsmiths short course The Attention Economy - 1st may
 
Goldsmiths short course the attention economy - 17th march
Goldsmiths short course the attention economy - 17th marchGoldsmiths short course the attention economy - 17th march
Goldsmiths short course the attention economy - 17th march
 
Social Media for Corporations
Social Media for CorporationsSocial Media for Corporations
Social Media for Corporations
 
Social Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDevSocial Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDev
 
Social Media for Disseminating Research
Social Media for Disseminating ResearchSocial Media for Disseminating Research
Social Media for Disseminating Research
 
Brand / Blog Partnerships in a Multi-Channel World
Brand / Blog Partnerships in a Multi-Channel WorldBrand / Blog Partnerships in a Multi-Channel World
Brand / Blog Partnerships in a Multi-Channel World
 
Social-media-PPT.pptx
Social-media-PPT.pptxSocial-media-PPT.pptx
Social-media-PPT.pptx
 
The value of open networking for researchers
The value of open networking for researchers The value of open networking for researchers
The value of open networking for researchers
 
Jpro stl community
Jpro stl communityJpro stl community
Jpro stl community
 
Social marketing ldca
Social marketing ldcaSocial marketing ldca
Social marketing ldca
 
Social Media do's and don'ts
Social Media do's and don'tsSocial Media do's and don'ts
Social Media do's and don'ts
 
So me assign2_signekirt
So me assign2_signekirtSo me assign2_signekirt
So me assign2_signekirt
 
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's EnvironmentThe Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environment
 
Social-media-PPT.pptx
Social-media-PPT.pptxSocial-media-PPT.pptx
Social-media-PPT.pptx
 
So me for nonprofits
So me for nonprofitsSo me for nonprofits
So me for nonprofits
 
Social-media-PPT.pptx
Social-media-PPT.pptxSocial-media-PPT.pptx
Social-media-PPT.pptx
 
So me assign2_signekirt
So me assign2_signekirtSo me assign2_signekirt
So me assign2_signekirt
 
CJP Tech Fellows - Lisa Colton
CJP Tech Fellows - Lisa ColtonCJP Tech Fellows - Lisa Colton
CJP Tech Fellows - Lisa Colton
 
Mass. JED21: CJP Tech Fellows - Lisa Colton
Mass. JED21: CJP Tech Fellows - Lisa ColtonMass. JED21: CJP Tech Fellows - Lisa Colton
Mass. JED21: CJP Tech Fellows - Lisa Colton
 
E B17 002 The Essential Guide To Social Media
E B17 002 The Essential Guide To Social MediaE B17 002 The Essential Guide To Social Media
E B17 002 The Essential Guide To Social Media
 

Mehr von Leigh George, PhD

Empathizing Your Way to Marketing Success
Empathizing Your Way to Marketing SuccessEmpathizing Your Way to Marketing Success
Empathizing Your Way to Marketing SuccessLeigh George, PhD
 
Everything You've Heard About Influencer Marketing is Wrong
Everything You've Heard About Influencer Marketing is WrongEverything You've Heard About Influencer Marketing is Wrong
Everything You've Heard About Influencer Marketing is WrongLeigh George, PhD
 
Stop! You're annoying people. Learn how to enthrall them instead.
Stop! You're annoying people. Learn how to enthrall them instead.Stop! You're annoying people. Learn how to enthrall them instead.
Stop! You're annoying people. Learn how to enthrall them instead.Leigh George, PhD
 
The Secrets to Building a Better Brand
The Secrets to Building a Better BrandThe Secrets to Building a Better Brand
The Secrets to Building a Better BrandLeigh George, PhD
 
How to Create Experiences Customers Would Crawl Over Hot Coals to Have
How to Create Experiences Customers Would Crawl Over Hot Coals to HaveHow to Create Experiences Customers Would Crawl Over Hot Coals to Have
How to Create Experiences Customers Would Crawl Over Hot Coals to HaveLeigh George, PhD
 
The Promise and Peril of Big Data
The Promise and Peril of Big DataThe Promise and Peril of Big Data
The Promise and Peril of Big DataLeigh George, PhD
 
Measuring the ROI of Social Media
Measuring the ROI of Social MediaMeasuring the ROI of Social Media
Measuring the ROI of Social MediaLeigh George, PhD
 
Integrated digital marketing strategies
Integrated digital marketing strategiesIntegrated digital marketing strategies
Integrated digital marketing strategiesLeigh George, PhD
 
Location-based Marketing for Professional Services Firms
Location-based Marketing for Professional Services FirmsLocation-based Marketing for Professional Services Firms
Location-based Marketing for Professional Services FirmsLeigh George, PhD
 
Harnessing the Power of Influence
Harnessing the Power of InfluenceHarnessing the Power of Influence
Harnessing the Power of InfluenceLeigh George, PhD
 
Social media policy essentials
Social media policy essentialsSocial media policy essentials
Social media policy essentialsLeigh George, PhD
 

Mehr von Leigh George, PhD (15)

Empathizing Your Way to Marketing Success
Empathizing Your Way to Marketing SuccessEmpathizing Your Way to Marketing Success
Empathizing Your Way to Marketing Success
 
Everything You've Heard About Influencer Marketing is Wrong
Everything You've Heard About Influencer Marketing is WrongEverything You've Heard About Influencer Marketing is Wrong
Everything You've Heard About Influencer Marketing is Wrong
 
Stop! You're annoying people. Learn how to enthrall them instead.
Stop! You're annoying people. Learn how to enthrall them instead.Stop! You're annoying people. Learn how to enthrall them instead.
Stop! You're annoying people. Learn how to enthrall them instead.
 
The Secrets to Building a Better Brand
The Secrets to Building a Better BrandThe Secrets to Building a Better Brand
The Secrets to Building a Better Brand
 
How to Create Experiences Customers Would Crawl Over Hot Coals to Have
How to Create Experiences Customers Would Crawl Over Hot Coals to HaveHow to Create Experiences Customers Would Crawl Over Hot Coals to Have
How to Create Experiences Customers Would Crawl Over Hot Coals to Have
 
The Promise and Peril of Big Data
The Promise and Peril of Big DataThe Promise and Peril of Big Data
The Promise and Peril of Big Data
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
Measuring the ROI of Social Media
Measuring the ROI of Social MediaMeasuring the ROI of Social Media
Measuring the ROI of Social Media
 
Integrated digital marketing strategies
Integrated digital marketing strategiesIntegrated digital marketing strategies
Integrated digital marketing strategies
 
Social Media Bootcamp
Social Media BootcampSocial Media Bootcamp
Social Media Bootcamp
 
Location-based Marketing for Professional Services Firms
Location-based Marketing for Professional Services FirmsLocation-based Marketing for Professional Services Firms
Location-based Marketing for Professional Services Firms
 
Harnessing the Power of Influence
Harnessing the Power of InfluenceHarnessing the Power of Influence
Harnessing the Power of Influence
 
Social media for biz dev
Social media for biz devSocial media for biz dev
Social media for biz dev
 
Up ideas for a down economy
Up ideas for a down economyUp ideas for a down economy
Up ideas for a down economy
 
Social media policy essentials
Social media policy essentialsSocial media policy essentials
Social media policy essentials
 

Kürzlich hochgeladen

Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfasiyahanif9977
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 

Kürzlich hochgeladen (20)

Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 

Reach Audiences with Content Marketing in Changing Social Media

  • 1. Why content marketing is your only chance to reach and engage your audiences today Digital East 2014 @leighgeorge #DEAST14
  • 2. Social media changed everything
  • 3. There is only one direction organic reach is headed…
  • 4. How do brands get heard when social media looks like this?
  • 5. How does your content become attractive rather than tolerated?
  • 7. We’re conflicted about branded content
  • 8. Takeaways  Social media as we knew it is disappearing  Consumers don’t want to be our friends. They want valuable content that enriches their lives  To be successful you need to integrate your content  But be mindful of the public’s ambivalence— trust is key
  • 9. Connect with me Leigh George, PhD Vice President | Social@Ogilvy Email: leigh.george@ogilvy.com Twitter: @leighgeorge LinkedIn: linkedin.com/in/leighgeorge
  • 10. Image credits Slide 1: Stefan Bałuk, Warsaw 1944, [Public domain], Wikimedia Commons Slide 2: Ed Yourdon, Bryant Park, late Apr 2009 – 21, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 3: Ken Bosma, Electric Slide, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 4: Trey Ratcliff, An Electric Night in Times Square, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 5: Stefan Bałuk, Warsaw 1944, [Public domain], Wikimedia Commons Slide 6: Twitchery, still from episode, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 7: Frank Uebe, ABBA THE HITS 3, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 8: Olivia Raxter, Taking notes, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode Slide 9: Andrew Propp, Washingtonian