How to Create Experiences Customers Would Crawl Over Hot Coals to Have
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How to Create Experiences Customers Would Crawl Over Hot Coals to Have
- 1. customers would How to create experiences crawl over hot coals to have
- 2. Kill.Me.Now
- 3. Sorry, it’s not all about you
- 4. It’s about your customer
- 5. You own their experience
- 6. Re-focus on your customers
- 7. Help them be better
- 8. Involve them
- 11. Stop interrupting your customers Understand your customers as people not as data points Market at the intersection of your unique value and what matters to your customers Create content and build experiences that attract customers by appealing to what they care about Don’t forget…
- 12. Leigh George, PhD CEO, freedom Email: leighgeorge@findfreedom.co Twitter: @leighgeorge LinkedIn: linkedin.com/in/leighgeorge Connect with me
- 13. Slide 1: Hot Coals. All rights reserved by IMAGES TO DIE FOR Slide 2: Women in compact. All rights reserved by artcphoto Slide 3: Simon Sinek. All rights reserved by BeDifferentCVI Slide 4: Hats. All rights reserved by Roberto Herrett Slide 5: Strategy. All rights reserved by xLontrax Slide 9: Notepad. All rights reserved by Thin Glass (Tweet @humanpilot) Image Credits
Hinweis der Redaktion
- We thought social was a place where you could build a community and engage them BUT: social platforms are media companies you only rent your community just like you do with radio, tv and print So you have to pay to get in front of people which is the last thing they want: have more choices and ways to ignore you they don’t care about you—they care about things like
- How do you get generate interest how do you do it personally? cocktail party: listen focus on the person you’re talking to Brands become consumed with their own story not their customers creates a transactional relationship instead of a relationship with the brand what kind of story are you telling and experience you’re creating in what you put out
- Great marketing happens at the intersection of your why and what people care about—at that nexus Simon Sinek People don’t buy what you do they buy why you do it are you looking to make a sale or serving with the goal of making peoples lives better—which people will pay a premium for
- Before: visual identity & brand expressions of the brand were soloed: no customer insight Now: marketing cuts across nearly every org group: IT, HR, sales, customer service or account management the web and social have brought an awareness of a customer experience you now own this experience—all the touchpoint—gets right to the heart of the brand digital as well as non digital and you must drive it across your org
- to shift from brand-centric to customer-centric—need to change the way you think from tactics to strategy from disparate to integrated and coordinated to content about clients and their corporate/personal role as well as emotion drivers let’s look at b2b, b2c, association it’s all person to person Kit&ace a new brand started by former x hosts influencer dinners in cities around the country to get to know cities
- Whether a personal or professional role Mom marketer amex does this for the small business owner creating experiences and destinations around a role deliver content their audience is looking for content that helps CMOs lead their brand in the digital world—creates a destination really focusing on the corporate role of the buyer curated content from more than 150 leading sources—aggregrator daily exclusive content 2 newsletters social accounts It’s worth noting that content is not consumed by a “business.” It’s consumed by individuals—decision-makers. It should be crafted to help build a relationship with them.
- Personalize can be stories showing how your brand fits into their lives goes back to the why!
- Shinola warby parker kit & ace machine washable cashmere son and wife of lululemon “hyper-local” elements in stores: local artists Supper Club table where monthly dinner with locall creatives are held