2. Agenda
The “What” and “Why” of Blogging
Basic Tips
Do’s and Don’ts
Join the Conversation
Need Help?
3. The “What” and “Why” of Blogging
A Blog is a Weblog – a website that functions like an online
journal with frequent updates, links and place to comment.
Blogging is a powerful conversation starter
It is a strategic SEO tool
A highly efficient, source of online communication
Professional and personal news is easily shared
Blogs reach a high number of different audiences with relative
ease
Blogging is effective -70 million blogs created to date.
4. Basic Tips
Determine your blog audience and goal.
Remember: Content is Key!
Content should be relevant and current
Create a strong title that relates to your article or post
◦ Ex/ Toronto Housing Marketplace 2009
Divide the article into paragraphs
Use a conversational tone
Write to illicit comments and responses
Frequently update your blog and respond to comments
5. Do’s and Don’ts
Do:
Write as though you are talking to someone
Be interesting
Use humor where appropriate
Include links to other blogs and websites
Use pictures and videos
Read blogs that relate to your area of interest
Keep a list of ideas for future posts
Post comments on other blogs
6. Do’s and Don’ts
Don’t:
Make the articles too long
Forget to edit your article before posting it
Make the focus self promotion
Use inappropriate or highly technical
vocabulary
7. Join the Conversation
Know who you are talking to
Use vocabulary familiar to your target audience or market.
Tell them why they should join the conversation
Explain what’s in it for them.
Engage the target audience
Include facts or a proposition, answer a question, offer a solution
or make a keen observation.
Leave them wanting more
The best conversations are the ones you don’t want to end. Keep
your blog relevant, engaging and informative.
Leave your audience intrigued.
8. Need Help?
Do conversations make you tongue-tied?
Let an expert writer blog on your behalf.
Not everyone has the ability to communicate clearly and
concisely.
Blog conversations need to be fresh and updated regularly.
You may not have the time or expertise required.
Creative WordSource offers a variety of expert writing
services
9. About Creative WordSource
We understand:
The need for a well defined message to achieve
your goals and promote your services.
We provide:
Clean, concise, original content developed with
your specific needs in mind.
Expert copywriting services that inspire
confidence and are delivered on time.
10. About Creative WordSource
We service:
The Greater Toronto Area including Toronto,
Mississauga, Oakville, Burlington and beyond.
Services include:
Blog Writing
Articles for Print and Web
Ad Copy
Editing
Website Content
Rewriting of existing content
Web Articles for SEO
11. Thank You
Visit our website
www.creativewordsource.com