1) IBM provides an integrated mobile development solution combining mobile application platforms and application lifecycle management tools. 2) This solution addresses challenges in developing for multiple mobile platforms, integrating with backend systems, and meeting tight time-to-market requirements. 3) Key capabilities include cross-platform mobile app development, integration with existing backend systems, and tools that help align development and operations teams to reduce cycle times.

1. Leigh Williamson, IBM Distinguished Engineer, IBM Software Group
developerWorks Live! Kuala Lumpur – September 2012
Build, run and manage mobile applications
with the IBM Mobile Platform
© 2012 IBM Corporation

2. Mobile is the NEXT dominant phase of computing
Mobile is different:
Mobile/Wireless/Cloud
• Transformational business models
• Faster lifecycles
• More iterative
Client/Server
Web/Desktop
Host/Mainframe
IBM will play a significant part
in this new era of mobile
computing.
2 © 2012 IBM Corporation

3. IBM’s strategy addresses full range of mobile enterprise needs
Extend & Transform Build & Connect
Extend existing business Build mobile applications
capabilities to mobile devices Connect to, and run
Transform the business by backend systems in support
creating new opportunities of mobile
Manage & Secure
Manage mobile devices, services
and applications
Secure my mobile business
3 © 2012 IBM Corporation

4. A deeper look at Build & Connect capabilities
Extend & Transform Build & Connect
Build mobile applications
Connect to, and run
backend systems in support
of mobile
Key Capabilities
• Mobile web, hybrid and native
app development
• Enterprise data, service, and
application integration
• Complete development
project lifecycle management
Manage & Secure
4 © 2012 IBM Corporation

5. An integrated foundation for mobile development
Mobile Application Platform Application Lifecycle
Vendors Management Vendors
IBM provides the only integrated mobile development solution.
Mobile application platform construction tools and lifecycle management
5 © 2012 IBM Corporation

6. Addressing top mobile development pain points
Delivering high quality apps that engage users
Developing for multiple mobile platforms
and meet business objectives
Highly fragmented set of platforms, Poor quality can negatively
devices, languages, and tools impact brand image
increases cost and complexity of Bad ratings and comments
development and test can cause other users to
Choosing not to support one or more avoid trying an app
platforms reduces the reach of an
application
Integrating with enterprise systems Meeting accelerated time to market requirements
Recreating instead of leveraging Hand-off errors and delays
existing business logic increases between teams slows progress
maintenance costs and risk of and responsiveness to
inconsistent behavior features and fixes
Lack of ready back-end services Misalignment of stakeholders
slows front-end development results in late rework and
and increases potential for last increased cycle times
minute integration issues
6 © 2012 IBM Corporation

7. Developing for multiple mobile platforms - IBM Worklight 5.0
Fast and cost-effective development, integration and management of rich, cross-
platform mobile applications
Client Challenge
Using standards-based technologies and
tools and delivering an enterprise-grade
services layer that meets the needs of
mobile employees and customers
Key Capabilities
Mobile optimized middleware
Open approach to 3rd-party integration
Strong authentication framework
Encrypted offline availability
Enterprise back-end connectivity
Unified push notifications
“We chose IBM Worklight because it was the best technology Data collection for analytics
for Lotte to consolidate application development, Direct updates and remote disablement
enhancement and maintenance, while ensuring cost savings
and timely delivery to our customers.” Packaged runtime skins
— Kang, Chang Nam, IT Planning Director, Lotte Credit Card
7 © 2012 IBM Corporation

8. Developing for multiple mobile platforms
IBM Worklight Open, cost-effective, cross-platform mobile app development
App development using App delivery in variety of Compatible with prominent
native and/or familiar web forms: HTML5 libraries and tools:
technologies: • Mobile Web app
• HTML5 • Hybrid app
• Native
• CSS3
• JavaScript
8 © 2012 IBM Corporation

9. IBM Worklight Integration with native SDKs
9 9
© 2012 IBM Corporation

10. IBM Worklight Security Features Mapping
Protecting data on the Enforcing security
device updates
Secure
Encrypted Offline App Compatibility Remote
challenge-
authenticity with jailbreak Direct update
offline cache authentication response on disable
testing detection libs
startup
SSL with
Mobile Auth Data Proven
Device server Code
platform as a integration protection platform
provisioning identity protection
trust factor framework realms security
verification
Streamlining Providing robust
Application
Corporate security authentication and
Security
processes authorization
10 © 2012 IBM Corporation

11. IBM Worklight Application Shell Feature
One team creates a custom
container (“Shell Component”) for
extensive security certification
Other teams create
HTML-only “inner apps”
wrapped in that container
11 © 2012 IBM Corporation

12. Mobile development is more than just coding ...
Analysis Phase Build Phase Deploy Phase
Line Development Operations/
of Business Team Manufacturing
Team
Design Implement Run
Analyze
Manage
Test Monitor
Optimize
Governance and Best Practices
Coding is just one component of the mobile application
development lifecycle
12 © 2012 IBM Corporation

13. Design and functional quality are both critical to success
Customers demand good user experience
Customer facing (B2C) applications
− ‘Face of the Business’
− Engage customer personally and drive loyalty
− User experience is key to brand perception
Employee facing (B2E) applications
− Increase worker productivity
− Speed decision making and action
− Poor user experience compromises
investment
13 © 2012 IBM Corporation

14. Focus on user experience first to achieve outside-in design
Collaborate as a team using
comments and annotations
Get feedback from non-
technical stakeholders
14 © 2012 IBM Corporation

15. Formal reviews drive agreement and prevent re-work
Reviews & approvals Requirements
ensures artifacts are
reviewed and/or approved
by key team members and
captures compliance
requirements.
Work
Test Items
Artifacts
15
15 © 2012 IBM Corporation

16. Web App Testing Challenge – Last 6 Years
Market
6 years
2005-2011
Browsers
Product
Version Product Release
timeline
20
20
20
20
20
05
11
07
06
08
6 years
v
16 © 2012 IBM Corporation

17. Mobile App Testing Challenge – 1 Year
Product Version
Product Version
Product Version
Product Version
Product Version
Product Version
Product Version
Product Version
Market
1 year
2011
V2.3 V2.3.3 V3 V2.3.4 V3.1 V2.3.5 V3.2 V2.3.7 V2.3.6
Android V4
Product
Version Product Release
timeline
Ja
De
Ju
M
Se
n
ar
c
n
p
v
1 year - 2011
17 © 2012 IBM Corporation

18. Testing the end-to-end mobile solution
Client Tier Devices Middle Tier Server Back-end Data & Services
Testing involves much more than just the mobile front-end
18 © 2012 IBM Corporation

19. Integrating with existing systems
Mobile applications need to connect to enterprise back-end data and services
IBM CONFIDENTIAL
Existing programs and services may need to be modified for the mobile app
Multiple skills will be involved, responsible for different parts of the mobile
application
19 © 2012 IBM Corporation

20. 2
0
Rapid, simple & flexible connectivity for mobile apps
WebSphere Cast Iron Cloud integration
Simple and flexible integration for all connectivity projects, allowing you to rapidly
integrate SaaS and back-end systems with mobile apps
Client Challenge
Simplified and cost effective mobile
integration to back-end systems and cloud
Key Capabilities
• Native connectors and template
integration processes to connect mobile
apps to backend & cloud systems
• Bidirectional connectivity and business
logic
• Centralized monitoring
• Simple and flexible, user-friendly, wizard-
based, “configuration, not coding”
architecture
20 © 2012 IBM Corporation

21. IBM Integrated Development Environments with IBM Worklight
Extend existing back-end services and data to mobile apps
Integrated multi-platform development environments
Construct, debug, and test mobile Refactor and extend existing logic on
user interfaces enterprise platforms (System z, Power)
as mobile-consumable services
21 © 2012 IBM Corporation

22. Meeting tight time-to-market requirements
Mobile is pushing traditional delivery approaches to the breaking point
Mobile Apps Desktop Apps
Time-to- Weeks to Months Months to Years
market
Frequency Once every several 12-18 month cycles
of updates weeks
22 © 2012 IBM Corporation

23. Mobile software development is a team sport
Software development involves a team of people
with diverse skills using different tools
– Design, development, test, operations, etc.
Tools can make or break collaboration
– Fragmented tools create silos
– Integrated tools break down barriers
Effective development depends on …
– Defined goals
– Transparency of progress and quality trends
– Aligning teams across the entire application
development lifecycle
23 © 2012 IBM Corporation

24. Factors affecting project velocity
Test Test Script
Planning Creation
Project Vision App Design Functional System
Deployment
Bus. objectives UI Design Testing Testing
Code Build
construction Unit Testing
1st 2nd
Gap Gap
Design Develop Test Deploy
There are 2 key gaps affecting project velocity:
Gap 1: Early in project definition
− Results in rework due to miscommunication of app specification
− Slows progress due to hand-off errors and confusion between team members
Gap 2: Later in project delivery
− Lack of automated deployment and validation
− Mismatches between app requirements and available production infrastructure
24 © 2012 IBM Corporation

25. Example Value of Integration - Mobile and ALM
Mobile devices & emulators
Studio
Team Concert Client
Developer
RTC build engine and
Worklight mobile build SCM Team
Build
utility provide a controlled repository
build environment for of apps
mobile apps – both native
and hybrid executables,
sources
logfiles
Builder
RIM
App stores
Android iOS
SDK SDK SDK
Mobile build server farm
25 © 2012 IBM Corporation

26. Worklight Application Center
26 26
© 2012 IBM Corporation

27. IBM delivers a scalable and incrementally deployable mobile solution
Delivering high quality apps that engage users
Developing for multiple mobile platforms
and meet business objectives
Cross-platform mobile web and Linkage and traceability across
hybrid app development, test, and all phases of development
build UI sketching and storyboarding
Manage plans, tasks, code, builds Test plan optimization and
from a common development management and integration
workbench with mobile “Device-clouds”
Agile planning Portfolio management
Integrating with enterprise systems Meeting accelerated time to market requirements
Integrate Worklight Studio with the Automate and manage
Rational IDEs to create a continuous, end-to-end build and
comprehensive IDE for all parts of deployment process with RTC
the app (UI, mid tier, back-end) Deploy to private dev/test app
Extend enterprise assets as Reduce cycle times by aligning
mobile-consumable services and dev and operations teams
connect via Worklight adapters
27 © 2012 IBM Corporation

28. 28 © 2012 IBM Corporation